A 114-inch Micro LED TV is 950,000 yuan

Samsung Electronics said on the 7th that it will expand its Micro LED production line from 89 inches and 101 inches to 114 inches based on the market trend of ultra-large size displays.

Samsung Electronics has launched the largest 114-inch Micro LED TV in South Korea, with a price of up to 180 million won (approximately 952,200 yuan) each. Samsung Electronics 'strategy is to use micro LED products called Dream Displays to cultivate the ultra-high-priced TV market.

Micro LEDs are displays made by embedding millions of ultra-small LEDs in microns on a substrate. Their advantages are high brightness, obvious light and dark, and long life. Because it is a ultra-high-priced product, it is made in a way of accepting orders first and then producing.

According to industry speculation, the global annual sales of Micro LED TVs reach thousands of units. TV shipments a year are close to 200 million units. Compared with this, Micro LED TVs have a market share of less than 1%. However, Samsung Electronics has introduced this new product for a reason, because Micro LEDs have been selected as a new display technology to replace existing displays such as liquid crystal displays (LCDs), organic light emitting diodes (OLEDs), and LEDs.

Samsung Electronics South Korea headquarters executive said: Micro LED display is known as the ultimate display, with ultra-high image quality, can expand consumers 'value choices, and is expected to lead the development of the high-end TV market. Another advantage is that the product adopts a method of implanting chips on the substrate, which can produce a product of the right size according to customer requirements. quot;

Samsung Electronics launched Micro LED TVs in various size such as 76, 89, 101, and 114 inches in March this year, and are listed in the United States, the Middle East, Europe and other places, mainly for affluent consumers who have spare power to spend.

Micro LEDs are divided into small size, medium size and large size based on size. At present, the price of large size Micro LEDs is too high, making it difficult to attract ordinary consumers. However, medium and small size are difficult to manufacture, so it is difficult to achieve commercialization. But the relevant market is continuing to grow. It is predicted that the overall market for Micro LEDs, which was US$346 million (approximately 470 billion won) in 2018, will expand to US$18.653 billion (approximately 25.36 billion won) by 2026, and the average annual growth rate will reach 64.6%. The industry believes that as the Micro LED loading rate of smart devices, wearables and other devices increases, the medium size market will grow rapidly. By 2026, in the entire market, it is expected that the medium size will reach 81.6%, the large size will reach 14.4%, and the small size will reach 3.9%.