eobuwie.pl online shop

background

Eobuwie is innovative in all aspects and has led the footwear market for more than 20 years. Customers from across Europe, equipped with high-end designer brands and the world's most trusted sports brand, began to rely on Eobuwie as a port of call for the latest shoe models. Eobuwie is recognized as one of Poland's most famous e-commerce brands and has received numerous awards such as Effie, the PRCH Retail Award, E-Commerce Poland or Magento's Imagine Excellence (User Experience Category)."" Today, Eobuwie is one of the largest online stores in Poland specializing in footwear and accessories

challenges

The boom of e-commerce has led to changes in the way consumers shop. Sales and visitor numbers at brick-and-mortar stores have declined rapidly in recent years as they struggle to keep up with online pricing, inventory availability and general purchasing power. Consumers are now demanding the latest version at the lowest price and for immediate delivery. However, they still need to try out products before submitting and still want professional product information about their choices. At the same time, refusing exclusive luxury designer brands to sell in an online-only environment means missing out on the opportunity to reach all customers. Eobuwie, a traditional online store, recognized these opportunities and innovated the market with an unprecedented new store concept

We chose Philips because they have complex audio and video functions that perfectly meet our systems and needs.

Marcin Plateau, Chief Operating Officer, Nanovo

solution

Eobuwie challenges traditional shopping methods with a new experience that naturally expands the behavior of technology-driven consumers. By partnering with PPDS and Nanovo, Eobuwie was able to turn their vision into reality. Together, we launched an innovative new store model. These stores definitely don't display products. Instead, each store implements 50 to 70 interactive touch screens for customers to browse and select the products they want. The screens have been cleverly connected to the Eobuwie website, which allows each store to offer the most viewed products in the area. Featured products are also affected by the weather to showcase customers 'most practical options. Outside the store is a large warehouse with more than 150,000 products, and customers can choose the product they want and have it in their hands in three minutes. These futuristic stores attract more customers and more brands, resulting in better sales revenue at lower operating costs.

benefits

Smart remote updates: Eobuwie can push new promotions and product selections to every store in minutes based on data collected from its central website.

Remote upgrades: Nanovo can push new software updates remotely to ensure that all screens run smoothly and have the latest features and stability requirements.

Rapid marketing deployment: Marketing communications are directly linked to real-time consumer data from the central website as well as headquarters data, allowing real-time promotions and offers based on consumer needs and trends.

Anthroid: Custom content and insight integration is achieved through the Android system and works seamlessly with Nanovo's existing SIGNIO multimedia software.

Future-oriented: Nanovo can easily configure and deploy new requirements for Eobuwie, allowing them to add new features when needed.

Futuristic shopping experience: A clean, product-free store that seamlessly connects the digital world and immediately delivers products to customers, increasing interest and sales.

Cost-effectiveness: No display products means fewer personnel and less maintenance, allowing Eobuwie to reduce costs for consumers.