3.15 Gala XR technology attracted attention! XR gradually becomes the "standard" for parties

On March 15, various anti-counterfeiting news and various brand apologies filled the public's attention...

In addition, experts said Display found that this year's March 15 party used XR virtual shooting technology and set up a security laboratory that combines virtual and real to more vividly express those safety hazards that are easily ignored in consumers 'daily lives.

In recent years, XR technology has attracted much attention. On March 10, the Shenzhen Stock Exchange released the Shenzhen Stock Exchange XR Sub-Theme Index. XR virtual shooting has also developed rapidly in recent years.

This 3.15 party is not the first time that XR virtual shooting has appeared in the party. Last year, XR technology has already been used in parties such as the 3.15 party.

This year, the number of stages using XR virtual shooting technology has further increased. Only this year's Spring Festival Gala, CCTV, as well as the Spring Festival Gala of many local stations such as Beijing, Jiangsu, and Dragon TV, has XR technology, as if it has become the current party. A standard.

In different evenings, the responsibilities of XR technology vary. There are two more common types on the Spring Festival Gala stage. One is the creation of an atmosphere and background, including real scenes and virtual scenes.

The other is to interact with the performer. With the development of technology, this interaction may also be combined with virtual human technology to achieve a more realistic combination of reality and reality.

At the 3.15 party, it was a new display. Through XR technology, cars can be directly disassembled on the spot, and mobile phone content can be displayed on a large screen, which is more interactive and can convey information to the audience more clearly.

Overall, XR virtual shooting, the entrance to the metaverse, has also achieved a pattern of flowers blooming this year. Many display companies are vigorously deploying metaverse and XR virtual shooting technology, such as Liard, Zhou Ming Technology, Abison, Lehman Optoelectronics, Alto Electronics, and Vision Guangxu.