Pay attention to policies! Multiple layout helps high-quality development of the LED display industr

With the convening of the National Two Sessions, everyone's attention to policies has once again reached unprecedented popularity. Policies often determine the development direction and focus of the industry and are crucial to all walks of life. The vigorous development of the LED display industry relies on various policies to continuously promote the development of the LED display industry in terms of encouraging technological innovation, supporting the development of small and medium-sized enterprises, corporate project financing, construction project management specifications, and technical supervision. So, as the LED display industry becomes increasingly standardized and mature and concentration continues to increase, what policies affect the development of LED displays? What development logic is behind these policy factors?

Policies help the LED display industry achieve steady progress

Since development, my country's LED display industry has formed a complete supporting industrial chain, which has been continuously standardized, the trend of intensification is obvious, emerging technologies continue to emerge, and the segmented application areas of products have been greatly broadened. Policies promote the gradual improvement of industry standards, update the corresponding key contents in device use and manufacturing, and provide a suitable soil for higher-quality development of the LED display industry. Specifically, the current characteristics of the development of the LED display industry are reflected in the policy aspects, which are mainly concentrated on keywords such as metaverse, ultra-high-definition video display industry cluster, Mini/Micro LED, and new displays. Appears repeatedly in policy documents of national and local governments. corresponding content.

Taking the policy layout of hundreds of cities, thousands of screens and the new display industry as an example, since the Ministry of Industry and Information Technology, the Central Propaganda Department, the Ministry of Transport, the Ministry of Culture and Tourism, the State Administration of Radio and Television, and the Central Radio and Television Station jointly issued the " Notice on Carrying out the Implementation Promotion Activities of Ultra-high-definition Video in Hundred Cities and Thousands of Screen", various provinces and cities have introduced special support policies for high-definition displays. Among them, most domestic display terminal companies and Guangdong Province, where the industrial chain is concentrated, have planned to build 22 pieces of ultra-high-definition public large screens. The layout of the new display industry is even more popular. New display forward-looking industries represented by Mini LEDs and Micro LEDs have been included in the key tasks of the Ministry of Industry and Information Technology in 2022. The Ministry of Science and Technology said that during the 14th period, it will further support the display field. In scientific and technological research, in the national key R &D plans, joint arrangements have been made in the fields of materials, information, and manufacturing to promote the research and development and breakthroughs of Micro LED technology. New display devices (including Micro LEDs) are still on the list of exemption from import duties. By 2023, many projects supported by policies related to new displays continue to be implemented in various places.

At the national policy level, the importance of manufacturing has been emphasized many times. my country's manufacturing industry has a complete variety of categories, and the future development direction is to strive to develop high-end manufacturing and achieve comprehensive improvement. As a member of the manufacturing industry, the development of the LED display industry has also shown a comprehensive improvement of high-quality development trend, and in this process, the support of government policies has always been a powerful factor in helping LED displays go further and more stable.

Relevant policies and industrial development directions in various places

Policy support related to LED displays in various places is often inseparable from the development status and potential of the industry in the local area. Different regions also focus on policies based on the development direction of the local LED display industry, or pay more attention to technological innovation capabilities. Support, or pay more attention to cultivating mature groups of small and medium-sized enterprises, or integrate diversified development. Recently, there have been relevant policies and trends in various places in the display field, with different layouts and development directions.

Judging from Shenzhen, which has a profound ecological environment for LED displays, more than 80% of the world's LED displays come from China. In China, 90% of LED displays come from Shenzhen. As a city with high integrity and large scale of the LED display industry chain, Shenzhen's policy environment and economic soil have a self-evident impact on the LED display industry. It is precisely because of policy support over the years that Shenzhen's current industrial upgrading, coupled with factors such as cost and land resources, has moved many manufacturing industries, including LED displays, to other cities. The LED display industry has mostly moved to Huizhou in Guangdong Province, Dongguan, Jiangmen and other places, and preferential policies are a powerful attraction factor. Take the recent 2023 Investment Conference held in Huizhou as an example. This investment conference attracted more than 500 companies to participate, with a total investment of 166 projects signed, with a total investment of 125.188 billion yuan, including the selection of multiple Mini/Micro LED projects. This is related to Huizhou's policy strategy of accelerating the construction of 2+1 modern industrial clusters with more core competitiveness and focusing on building 3+7 industrial parks.

In addition to Shenzhen, Dongguan, Huizhou and other places in the Pearl River Delta region that have traditional advantages in the LED display industry, there are also many actions in other regions and LED display-related content, especially in new displays and high-tech areas. Strengthening technology and industrial innovation, accelerating breakthroughs in high-end links and core areas, and accelerating the growth of enterprise teams and cluster bases are Anhui Province's policy directions in the new display industry. Under this guidance, Anhui has built a complete industrial system including liquid crystal displays, flexible displays, micro displays, etc., and the scale of the new display industry chain has exceeded 100 billion yuan. Qingdao, Shandong Province, regards new display as one of the top ten emerging industrial chains, and the government has taken the lead in building a number of new display industry science parks... In general, under the top-level design of the policy, the regional clustering effect of the LED display industry has continued to deepen, thus forming unique regional characteristics. The Pearl River Delta has the largest scale, the central and western regions have the fastest growth rate, the Yangtze River Delta industrial chain construction is more complete, while the Beijing-Tianjin-Hebei region is characterized by intensive talent and innovation resources.

As they move towards maturity, how should screen companies choose and layout?

From macro policies to the implementation of actual projects and layouts, we can see that the LED display industry has gone further and further on the road of maturity. From the perspective of screen companies, how can we accurately seize opportunities and achieve higher quality development? To explore this issue clearly, we actually need to first understand the logic behind the policy and layout.

Why are many places actively deploying LED display-related industries? First of all, LED displays, as a part of the manufacturing industry, can greatly promote the development of the local economy, and the same industry often has different meanings for different regions. Against the background of the relocation of Shenzhen's LED display industry, many regions have introduced preferential policies such as enterprise settlement and industrial attraction, which are actually closely related to the overall local economy. This is not a kind for screen companies, especially small and medium-sized enterprises. Opportunities to explore new layouts. Secondly, in recent years, the LED display industry has integrated and developed with emerging elements such as digitalization and intelligence, which has spawned many new business formats, such as xR virtual shooting, which has given regions and enterprises that do not have the development advantages of traditional LED displays to a certain extent. New opportunities, combined with local advantages to achieve the integrated development of display and other elements, is also a way. Moreover, at the display level, the LED display industry has complied with the requirements of manufacturing modernization, low-carbon and environmental protection with its own advantages, and is an industry with large development space in terms of top-level design.

Although local policies have a lot of support content related to LED display, companies should still make judgments based on their own actual conditions and overall market conditions when selecting content including production bases, product types, etc. Take Liard as an example. When most screen companies move their companies or production lines out of Shenzhen, Liard will do the opposite in 2021 and open the Southern Headquarters LED Industrial Park in Shenzhen. If we stand from a single perspective, it will be confusing for a while, but if we combine the company's overall development plan, production capacity issues, and industrial park positioning, we will find multiple considerations in this layout. Therefore, in addition to policy factors, screen companies should also observe and make prudent choices in multiple aspects when making specific arrangements.

In 2023, with the recovery of the market, many policies related to LED displays have been introduced in various places, and are being implemented and implemented one after another. Paying attention to policies can help LED screen companies better grasp market trends and adjust directions and corresponding strategies in a timely manner. The National Two Sessions are still in full swing. I believe there will be more messages benefiting from the LED display industry and seize the opportunity for development.