At a time when the wave of technology is surging and new display technologies are changing with each passing day, the advancement of every major project is like a bright star, shining with a unique light in the vast starry sky of industrial development, indicating profound changes and infinite possibilities in the industry pattern. According to Liuyang Daily's news on December 16, an exciting piece of information has attracted widespread attention: Huike's Mini - LED backlight/direct display module and complete machine project is in intensive negotiations. The total investment of the project is as high as about 7 billion yuan. It is like a beacon of industry that is about to rise, providing a new type of display for Liuyang and even the entire region. The industry has illuminated the way forward, attracted the attention of all walks of life to focus on it, and looked forward to it blooming with dazzling brilliance in the future.
1. Project details: Large scale and promising prospects

From December 12 to 13, Xiao Zhengbo, member of the Standing Committee of the Changsha Municipal Party Committee, Secretary of the Liuyang Municipal Party Committee and Chief of the New Display Industry Chain of Changsha City, shouldering the important mission of promoting the development of local industries, resolutely led his team to Shenzhen to visit key enterprises such as Huike Co., Ltd. to explore new opportunities and open up new paths for regional economic cooperation and industrial upgrading. The Huike Mini-LED backlight/direct display module and complete machine project negotiated this time is undoubtedly a dazzling pearl in the cooperation intentions of both parties, containing huge development potential and broad market prospects.
With a total investment of about 7 billion yuan, the project is like an industrial giant ship that is about to set sail and will break through the waves in the field of new displays. Its planned land area is about 116 acres, which will become a fertile soil for breeding new display technology innovation and industrial upgrading. It is estimated that the annual output value of the project after completion will be approximately 7 billion yuan. This figure not only demonstrates the project's strong profitability and market competitiveness, but also means that it will inject a strong source of power into the local economic development and drive the coordinated development of upstream and downstream industrial chains., create a large number of job opportunities and promote regional economic prosperity.
From the perspective of product layout, the project covers a variety of product lines such as backlight modules for display products such as Mini-LED LCD TVs, boxes for Mini-LED direct displays, and Mini-LED all-in-one machines. These products are like technological elves. They will rely on the unique advantages of Mini-LED technology to achieve a qualitative leap in display effect and bring consumers a clearer, realistic and gorgeous visual experience. Whether it is watching high-definition movies and sports events in the family living room, displaying advertisements and information in commercial venues, or providing accurate and efficient image display in professional fields such as industrial control and medical care, Huike Mini-LED products will rely on its excellent performance and wide application scenarios meet the diverse needs of different customer groups, stand out in the market competition and occupy an important position.
At the symposium, Wang Zhiyong, Chairman and President of Huike Co., Ltd., said with confidence that the company will firmly seize current market opportunities and further increase its investment in Liuyang with keen market insight and bold strategic decision-making power. On the one hand, accelerating the promotion of new projects to take root is like carefully cultivating a seedling so that it can thrive into a towering tree; on the other hand, actively promoting the expansion and upgrading of existing projects is like injecting stronger power into a high-speed train., allowing it to run faster and farther on the track of market competition. Through these measures, Huike aims to continue to increase its product market share, continuously enhance its brand influence and industry voice, and demonstrate more dazzling China's power on the global new display industry stage.
2. Huike's continuous cultivation and layout in the field of MLED
Huike was founded in 2001 and has been deeply involved in the field of semiconductor displays for more than 20 years. It is like an experienced industry veteran who has accumulated profound technical heritage and rich market experience. The company has always focused on the core components of semiconductor displays and integrated services of smart IoT. Its main business covers the research and development and manufacturing of core display devices such as semiconductor display panels and smart display terminals. It is like a leafy industrial tree, in multiple subdivisions. The field takes root and thrives.
In terms of smart display terminal business, Huike has successfully built a huge and complete network of production bases. Chongqing Jinyang, Hefei Jinyang, Guangxi Zhixian, Yichang Huike and other display terminal production bases are like bright pearls, distributed in different corners of the motherland, each exerting its unique regional advantages and industrial synergy effects. Through these bases, Huike has achieved mass production and shipment of display panels in various application scenarios such as TVs, monitors, notebooks, tablets, mobile phones, vehicle-mounted vehicles, and industrial control. Its products trickle down and gather into a strong market torrent., widely penetrating into all areas of people's lives and work. According to Liuyang Daily, Huike ranks third in the world in LCD panel shipments. This impressive achievement is like a shining monument, engraved with Huike's outstanding achievements and industry position in the LCD field, and also laid a solid foundation for its expansion in the field of new display technologies such as Mini - LED.
Entering 2024, Huike will continue to make efforts in the field of MLED, like an accelerating technology train, and has achieved a series of remarkable results in project construction.
In January, Yichang Huike's first size
COB display production line successfully achieved mass production. This milestone event was like a spring thunder and aroused strong repercussions in the MLED industry. The commissioning of this production line marks that Huike has made a major breakthrough in the manufacturing technology of large size COB displays, and has the ability to produce high-quality large size COB displays on a large scale. Its products will play an important role in commercial displays, high-end conferences, exhibitions and other fields, providing customers with more shocking, clear and stable display effects and meeting the urgent market demand for large size high-end displays.
In May, the Changsha Huike Intelligent Manufacturing Industrial Complex project was nearly completed. This soon-to-be completed industrial complex is like a modern technology castle and will become Huike's research and development, production, sales, etc. of intelligent manufacturing and new display industries in Changsha. An important base for the entire industry chain business. It will integrate upstream and downstream resources, achieve industrial agglomeration effects, improve production efficiency and collaborative innovation capabilities, promote Huike's industrial layout in Changsha to be more complete and efficient, and inject new vitality and power into local economic development and industrial upgrading.
In October, Huike's Mini-LED project and high-power chip cooling packaging and testing project with a total investment of 10 billion yuan were successfully implemented. This is undoubtedly another major attack by Huike in the field of MLED. Among them, high-end Mini-LED direct display modules, high-end Mini-LED backlight modules and other products will become Huike's core weapons in the competition in the new display market. These products will integrate Huike's latest achievements in Mini-LED technology research and development, manufacturing process, product design, etc., and have excellent performance such as higher brightness, contrast, color saturation and lower power consumption, which can meet the market's requirements for high-end display products. The strict requirements of Huike's market competitiveness and brand influence in the Mini-LED field will further enhance Huike's market competitiveness and brand influence.
To sum up, Huike's continuous layout and in-depth development in the field of MLED demonstrates its accurate grasp and firm confidence in the future development trend of new display technology. From the expansion of production bases to the construction of production lines, from product research and development and innovation to the continuous expansion of market share, Huike is building a strong and complete MLED industry ecosystem with all-round and multi-level strategic measures. The negotiation and advancement of Liuyang Huike's Mini - LED backlight/direct display module and complete machine project is undoubtedly another key step for Huike in this grand strategic layout. It will echo and Huike's projects in other regions. Develop in a coordinated manner, jointly promote Huike to a higher level in the field of new display industry, inject new vitality and impetus into the development of new display industry in Liuyang and even the whole country, and start a new journey full of hope and challenges. In the future, as these projects are successively completed, put into production and marketed, Huike is expected to occupy a more important position in the global MLED market and become an important force in promoting the popularization and application of new display technologies and industrial upgrading, bringing more colorful and colorful to people. The colorful visual experience allows the light of technology to light up every corner of life.