Liard revitalizes the Five Finger Peak of Mangshan Mountain: "Technology + Creativity" lights up a n

Under the wave of experience economy, competition in the culture and tourism industry has long jumped out of the traditional framework of scale competition and shifted to the deep cultivation of the value of precise experience. The once-large and comprehensive expansion model has gradually lost momentum, and small but beautiful scene-based innovation has become the key to breaking the situation. Liard Smart Technology and Xiangyuan Cultural Tourism have joined hands to build a cultural tourism revitalization project in the Wuzhifeng Scenic Area of Mangshan Mountain in Chenzhou, Hunan Province. With low-cost and high-efficiency lightweight renovation, it has transformed ordinary traffic tunnels into Internet celebrity check-in landmarks. Mountain-type scenic spots provide replicable innovative samples to solve the pain points of weak night business formats and single interactive experience.

As the country's first barrier-free mountain tourist attraction, Mangshan Wuzhifeng has already achieved a good harvest of passenger flow and reputation during daytime tours with its complete barrier-free facilities. However, the Xiangyuan Cultural Tourism operation team keenly discovered that the blank night experience and the lack of interactive scenes in the scenic spot are becoming bottlenecks restricting secondary growth. How to create spiritual resonance and emotional value for tourists without destroying the original ecology and facilities, Promote the scenic spot from realizing natural resources to realizing innovative experiences has become the core goal of this cooperation. In the end, the two sides finalized the strategy of taking the story from the ancient world to space as the main line and using magic to empower the existing space, turning the originally functional tunnel into an immersive experience carrier.

Three major innovations: turning traffic tunnels into traffic engines"

1. Creative reconstruction of spatial value: The core of the transformation from crossing channels to space-time theater is the subversion of the functions of the original traffic tunnels in the scenic area. Inspired by the science fiction aesthetics of "The Wandering Earth", Liard Smart Technology has built the tunnel into a light and shadow corridor with the theme of interstellar echo: using naked-eye 3D dome technology to create an infinitely extended space-time tunnel visual effect, coupled with a panoramic acoustic and optoelectronic system, it makes tourists feel like they are in the universe galaxy; In terms of content design, it cleverly combines the billion-year geological epic of Mangshan and the interplanetary travel fantasy. From the rock texture formed by ancient ocean deposits to the vast nebulae of the future universe, it completes the immersive narrative from ancient times to space in the 100-meter tunnel, making a single channel a mobile theater carrying culture and technology.

2. Technology achieves lightweight transformation: Low-carbon, energy-saving + low-intervention implementation is different from the traditional model of large-scale demolition and construction of cultural and tourism projects. The entire transformation follows the principle of lightweight. Liard adopts low-carbon and energy-saving LED display technology and smart sound and light system. All equipment is installed in a modular manner to minimize interference with the original structure of the tunnel without damaging the wall or disrupting traffic. It takes only 45 days to complete the entire process from design to implementation. This low-investment and fast-implementation model not only reduces project costs and construction risks, but also ensures that normal operations of the scenic spot during the day are not affected, perfectly balancing experience upgrades and operational guarantees.

3. Operation activation traffic value: From single-point experience to the implementation of consumer linkage projects, the Interstellar Echo Light and Shadow Corridor quickly became a hot topic on social platforms such as Douyin and Xiaohongshu. Related topics were broadcast more than 50 million times, directly driving night traffic in the scenic spot. The volume increased by 30% month-on-month. More importantly, the check-in attribute of the tunnel has successfully activated secondary consumption in the scenic spot: bookings for surrounding catering and accommodation increased by 25%, and sales of cultural and creative products increased by 18%. The tunnel, which originally had only traffic functions, has been completely transformed into driving the overall scenic spot. The traffic engine for revenue.

Four major capabilities: Building a new Liard plan for cultural tourism The success of this Mangshan project is not an accidental creative implementation, but a concentrated reflection of Liard's top-level design of smart technology-technology implementation-operation empowerment of the entire chain. This capability system has also become the core support for providing customized solutions for different cultural and tourism projects:

Top-level planning capabilities

: Deeply explore the local cultural genes (such as the geological history of Mangshan), combine market trends (such as the public popularity of science fiction themes), and ensure that the project has both cultural roots and market appeal;

Digital vision capabilities

: Integrate cutting-edge technologies such as LED display, naked-eye 3D, and AI sensing to create a visually shocking + interactive immersive experience scene without changing the main structure, allowing technology to serve content expression;

Agile deployment capabilities

: Relying on modular products and systematic engineering management, it achieves rapid construction and low-interference operations, especially suitable for scenic spots, ancient cities and other scenarios that cannot be closed for renovation, ensuring efficient implementation of the project;

Smart operation capabilities

: Through the self-developed smart scenic spot platform, real-time monitoring of tourist traffic, stay duration, interaction frequency and other data, and feedback iteration content based on the data (such as holiday updates on theme light and shadow shows) to keep the scene attractive for a long time. Avoid the embarrassment of checking in at one time.

From the renewal of the tunnel at Wuzhifeng in Mangshan to the practice of more urban renewal and cultural tourism improvement projects, Liard Smart Technology is using small but beautiful creative sparks to solve the dilemma of high investment and slow return in the cultural and tourism industry. In the future, with the deep integration of technology + creativity, more existing space will be activated, opening up a new growth path for China's cultural tourism industry with controllable investment, promising results, and replicable models.