ISE2023 Abbison's first exhibition in the new year has received frequent good news, and the immersiv

On January 31, local time, the 2023 European Professional Audiovisual Integrated Equipment and Technology Exhibition (ISE Exhibition) grandly opened in Barcelona, Spain. Abison unveiled its latest products and related solutions, bringing a shocking immersive visual feast to customers and audiences around the world. During the launch period, King Philip VI of Spain and President of the Regional Government of Catalonia Pere Aragones visited the Abison booth. On-site passenger traffic reached a new high, and the overall market recovery was obvious!

As the most successful and large-scale professional exhibition of professional audio-visual equipment and information system integration technology held in Europe to date, ISE has attracted more than 1000 companies from around the world to participate in the exhibition in 2023, with exhibits covering professional audio-visual, electronic system integration, lighting and sound, etc.

At this much-watched debut of the new year, Abison comprehensively demonstrated the highly competitive LED display series of products and solutions that lead the future development trend of the industry to meet the application needs of customers in different industries around the world in various scenarios.

01 Flip-chip COB micro-spacing display products are shocking and eye-catching

At the ISE site, the second-generation products of the multi-award-winning flip-chip COB micro-pitch display CL series made a shocking appearance with an ultra-large size of 8K, demonstrating Abbison's strong strength in the industry's cutting-edge technology field.

The CL series adopts flip-chip COB packaging technology. The products are stable and reliable, can easily cope with various environmental tests, and continue to operate stably. The realistic image quality and display effects brought by ultra-black coating technology, HDR core algorithm, high contrast ratio and wide color gamut have received numerous praise. The comfortable viewing experience has attracted a large number of professional customers to stop and experience consultation, becoming the most eye-catching star product in the audience. One. At present, the CL series has been widely used in high-end conference rooms, control rooms, radio and television studios and other scenarios at home and abroad.

02 series of new products and solutions shine brightly

Currently, virtual production is profoundly changing the way movies and television are produced. Abison is committed to promoting the application of LED virtual studios and strongly empowering the film and television industry. The LED virtual studio solution recognized by professional customers shines brightly at the ISE scene. Among them, the PR series, a new product specially developed for film and television virtual production scenes, performed well for the first time at the international exhibition and won the Best of Show Award.

As a professional comprehensive platform for LED virtual studio, the PR series can achieve excellent camera shooting effects. The unique structural design further enhances the user experience and creates a perfect LED virtual studio.

In addition, the 16:9 creative thin and light product NX series was also unveiled at ISE. This series of products uses the practical application of creative naked-eye 3D display and splicing of large and small boxes to showcase complete corporate showrooms and commercial display retail scene application solutions, becoming an eye-catching artifact on the scene.

Focusing on the natural and efficient new conference experience, the Absenicon C series widescreen smart all-in-one machine has also attracted a lot of attention. The ultra-wide screen expands the horizontal field of view and can present more windows, group tasks and pictures, making content display more flexible and effectively improving meeting efficiency.

03 Three major categories of brands launched overseas

The development of LED display technology promotes application and scene innovation. With the trend of gradually increasing industry concentration, the power of the brand has become increasingly prominent.

At the ISE site, Abison's latest brand strategy was released overseas for the first time, explaining the way to brand development to the international market. In 2023, Abison will promote the 1+3 category brand strategy, forming a new brand matrix with parent brand + category brands AbsenCP, AbsenLive, and Absenicon, focusing on creating advantageous categories to meet the diversified application needs of target market segments.

The first exhibition of the LED display industry at the beginning of the year is very popular, showing positive market potential and confidence in 2023. After careful preparations, Abison brought the latest industry-leading LED display products and solutions to the exhibition site, demonstrating the professionalism of its products and technological innovation to customers around the world, and won countless praises. The curtain on a new journey has begun. Abison looks forward to working with industry colleagues to tackle core technologies, continuously explore the application boundaries of LED display technology, and lead the LED display industry to a new peak.