"Xingguang·Yanzhao" was launched, and Liard's display technology empowers a new experience of cultur

Against the background of the country's full efforts to promote the construction of a tourism power, the integrated development of culture and tourism in the Beijing-Tianjin-Hebei region has ushered in a landmark innovation. Recently, the Xingguang Yanzhao, the first panoramic sightseeing tourist train in Beijing-Tianjin-Hebei, carefully operated by China Travel Xingguang Company, a subsidiary of China Travel Assets, and creatively designed and renovated by CRRC Tangshan Company, sounded the whistle from Beijing Station and headed all the way to Chengde, a famous cultural city with profound historical heritage. The appearance of this train not only opens a new chapter in the development of tourism in the Beijing-Tianjin-Hebei region, but also an in-depth exploration of the transportation + tourism innovation model. Its successful operation will provide valuable experience for the development of subsequent cultural tourism projects.

" Xingguang·Yanzhao" takes the core concept of creating a" mobile cultural space", cleverly integrates multiple functions such as sightseeing, catering, and entertainment. It introduces the unique natural poetry and humanistic charm of Hebei into the carriage, completing the transformation from simple" transportation" to warmth."" A stunning transformation of the moving viewing living room. The appearance of the train adopts a blue gradient color system with great visual impact. In the flow of colors, traditional art patterns such as Peking Opera masks and traditional architectural paintings are cleverly integrated, as well as classic patterns of ancient buildings in Beijing and Hebei. At the same time, the modern prosperous picture of the coordinated development of Beijing, Tianjin and Hebei is also included. These elements are intertwined to jointly build a cultural corridor flowing between cities, whether it is shuttling through urban streets or galloping across the wilderness. It can attract everyone's attention and become a unique scenery.


Stepping into the train, it is like stepping into the wonderful world of the natural color spectrum of Yanzhao. Soft and warm colors such as sand gold, autumn wheat, and fog ash are laid out in large areas, creating a soothing and comfortable atmosphere, making people feel tired from the journey disappear instantly. In terms of decoration details, national-level intangible cultural heritage crafts such as silk enamel and cloisonne are selected to add simple and elegant beauty to the carriage with delicate and complex textures and bright colors. During the train, the constantly changing natural scenery outside the window complements the ecological aesthetic atmosphere carefully created inside the car. Every passenger can experience the slow-paced beauty beyond regular travel in this quiet space and immerse themselves in the unique travel experience.


It is worth mentioning that Liard, as a global leader in the field of visual effects technology, has"" customized a multi-dimensional display solution for the Xingguang Yanzhao. The Liard LED display products equipped in the train perfectly integrate the light and shadow scenes with the natural scenery and cultural landscapes along the train with excellent image quality and stable and reliable performance. When the train shuttles between mountains and rivers, the display screen simultaneously displays local geographical features and historical and cultural stories; when entering the urban area, it switches to urban characteristic buildings, modern development achievements and other content, allowing passengers to enjoy the real scene outside the window while using the display screen to obtain richer background information, deeply appreciate the charm of the journey, and further enhance the immersion and fun of travel.
In recent years,"" the emerging tourism model of cultural and tourism trains has gradually become a popular choice in the tourism market and has been enthusiastically sought after by tourists. It closely connects transportation and tourism experience, breaking the limitation of traditional tourism that transportation is only used as a means of displacement, allowing every minute of the journey to become part of the tourism experience. Tourists can not only enjoy the views of the window while the train is moving. The magnificent mountains and rivers, but also allow them to experience the cultural characteristics of various places along the route. This unique travel method is in line with today's pursuit of high-quality travel. ldquo; The launch of the Xingguang Yanzhao Panorama Sightseeing Tour Train has undoubtedly injected new vitality into the slow-travel travel market in the Beijing-Tianjin-Hebei region and become a new engine to drive the growth of regional tourism consumption. It has also provided a valuable example for other regions to explore the deep integration of culture and tourism.
As my country's tourism consumption concept gradually changes from a simple" destination orientation" to a process experience orientation that pays more attention to process experience""," cultural and tourism trains" have become a key track to promote the upgrading of the cultural and tourism industry. Liard's participation in the supply of Xingguang Yanzhao display products is another important practice in the field of culture and tourism. Through this cooperation, Liard not only reinterprets the value connotation of modern railway travel, bringing passengers an unprecedented travel experience, but also fully demonstrates the powerful enabling role of technology in assisting the transformation and upgrading of traditional industries, providing our country's transportation The coordinated advancement of the two strategies of a strong country and a strong country in culture and tourism provides vivid and useful practical samples, helping my country's cultural and tourism industry move towards new development heights driven by technological innovation.