TCL officially announced Gu Ailing as a global brand spokesperson and went on an extraordinary journ

On August 18, 2025, Olympic global partner TCL ushered in an important moment in its brand strategic layout and officially announced freestyle skier Eileen Gu as the spokesperson of TCL's global brand, and invited her to join Team TCL to become a daring and extraordinary athlete camp. This post-00s youth role model, who combines Olympic champion, Stanford academic student, and fashion model, will inject new vitality into TCL's global brand narrative with diverse identities and outstanding qualities. The high degree of compatibility between the two sides makes this cooperation a model for the resonance of brand spirit and personal characteristics.​

1. Spiritual resonance: From the ice and snow arena to the field of science and technology, a two-way interpretation of daring to be extraordinary

Gu Ailing on the field never hesitated to challenge the technical ceiling. Whether it was the extremely difficult action innovation in freestyle skiing, or the courage to refuse to be conservative and take the initiative to break through in the face of competition, they all vividly demonstrated the core of Inspire Greatness This spirit coincides with TCL's innovative gene that has been deeply involved in the field of science and technology for many years.​

As a global technology company, TCL has always maintained a breakthrough attitude in core fields such as smart terminals, AI technology, and semiconductor displays: its TCL China Star, as the global leader in semiconductor display, relies on HVA wide viewing angle technology, HFS high-brush technology, and MLED Mini/Micro display technology. A series of innovative achievements such as technology have achieved the first place in global market share in multiple segments; in the field of smart terminals, TCL TV, air conditioners and other products continue to iterate, breaking technological boundaries with user needs as the core. As Wei Xue, vice president of TCL Technology, said: Gu Ailing's attitude of surpassing herself and achieving extraordinary achievements on the field is the same spiritual expression of TCL's continuous pursuit of breaking through the limits of technology. rdquo;​

Gu Ailing herself is also full of expectations for this cooperation: I am particularly excited to join the TCL family this summer and do cool things with Olympic global partners. Change the world with love and courage, and challenge new heights with breakthroughs. This is not only my goal on the field, but also highly consistent with TCL's brand philosophy. The 2026 Milan Winter Olympics is approaching, and I look forward to working with TCL to pass on the spirit of daring and extraordinary to more people."​

2. Youthfulness and her power: Generation Z's role model confirms the humanistic IP of the TCL brand

Another profound meaning of this signing lies in TCL's deepening of the humanistic IP of the two major brands: rejuvenation and empowerment of women. As TCL's first global brand spokesperson for the post-2000s generation, Gu Ailing's slash life coincides with the growth attitude of Generation Z' s diversified development and cross-border breakthroughs. She is not only an athlete who wins glory for the country on the ice and snow track, but also a scholar studying knowledge on the Stanford campus. A bully, and a model who displays a unique style in the fashion field. This multi-dimensional identity label perfectly echoes the concepts of youth, diversity and vitality advocated by TCL brand humanistic IP TCL Young, and will help TCL further close its relationship with young consumers around the world.​

At the same time, Gu Ailing's strength displayed inside and outside the venue is also highly consistent with the core values of TCL TCLforHer IP. As the global ambassador of UN Women, Gu Ailing will promote the Girls in Sport program in 2024 to encourage more women to participate in sports; in the same year, she launched the Bay Area Caring Mom Program to directly help 430 children in need and use practical actions to interpret women's mutual assistance and growth. TCL has long regarded empowering women as an important part of its corporate social responsibility: the TCL Charity Foundation has helped a total of 3800 rural teachers and benefited 300,000 students; guided by TCLforHer's valuesof seeing her, inspiring her, and supporting her, Through financial support, skills training and other methods, 2487 women have been helped achieve personal development.​

Her power in Gu Ailing is the epitome of women's courage to transcend and love in the new era. This is exactly the concept that TCLforHer wants to convey." rdquo; Wei Xue said that we look forward to working with Gu Ailing to let more women see their infinite possibilities and jointly promote the spread of her power around the world. rdquo;​

3. Industrial hard power: TCL's global layout lays a solid foundation for cooperation

Behind the ability to attract global role models like Gu Ailing to join is TCL's strong global industrial strength support. At present, TCL has built three core industries: intelligent terminals, semiconductor displays, and new energy photovoltaics through its two major industrial groups: TCL Industry and TCL Technology. It has 46 R & D centers and 38 manufacturing bases around the world, and its business covers more than 160 countries and regions., forming a global operation network integrating R & D, manufacturing and sales.​

Among them, TCL China Star, as the core sector of TCL Technology, is also the backbone of the global semiconductor display field: it has built 11 major panel production lines and 7 major manufacturing and R & D bases, focusing on a 3+2+N business layout (3 refers to large, medium, medium and small size panels, 2 refers to touch modules and electronic whiteboards, and N refers to high-end display applications such as splicing wall, car, and e-sports) to provide full-scene display solutions to customers around the world. Whether it is the IJP oled and FMM OLED technology that supports high-end TVs, the HFS high-brush technology that empowers e-sports displays, or the MLED technology that leads the next generation of displays, TCL Huaxing has a product platform of all size, all categories, and all forms. This attitude of continuously refreshing industry technical standards and pursuing perfection in the professional field is exactly the same as Gu Ailing's ultimate pursuit of competitive standards on ice and snow tracks.​

In addition, under the guidance of technology brand APEX Zhentu, TCL China Star also practices a more pleasant display experience, more trustworthy visual health, more sustainable green and low-carbon, and more infinite future imagination concepts, integrating technological innovation with user experience and The in-depth integration of sustainable development also makes TCL's brand image more warm and responsible.​

4. Extension of Olympic cooperation: From a global partner to a daring camp, an appointment to the Milan Winter Olympics

The signing of Gu Ailing this time is also an important step for TCL to deepen Olympic cooperation. In February 2025, TCL officially became a global partner of the Olympics, promising to provide technology, products and service support for the Olympic Movement in the fields of smart terminals (TVs, air conditioners, refrigerators, etc.) and panel displays. For example, creating an immersive viewing experience for a global audience through innovative display technology., allowing every Olympic event to be presented with a clearer and smoother visual effect.​

Not long ago, during the Olympic Day event, International Olympic Committee President Coventry and Lifelong Honorary President Bach jointly unveiled the TCL brand commemorative brick at the Olympic Museum in Lausanne, Switzerland. This event marked the entry of cooperation between TCL and the Olympics into a deep integration stage. As a star athlete in the Olympic arena, Gu Ailing has achieved great results in the 2022 Beijing Winter Olympics. The 2026 Milan Winter Olympics will be the stage for her to hit the peak again. TCL and Gu Ailing's joining hands is equivalent to bringing the Olympic Games to a global partner, and Olympic athletes"