TV technology trends and brand display at 2025 China Home Appliances and Consumer Electronics Expo (

At the 2025 China Home Appliances and Consumer Electronics Expo (AWE) held at the Shanghai New International Expo Center from March 20 to March 23, many terminal brands have launched their own TV products, and MLED technology has become the focus, from which we can gain insight into several significant trends in the industry.
At this exhibition, Mini LED TVs have become standard displays for mainstream TV brands.
在本次展会上，Mini LED 电视已成为主流电视品牌展示的标配。This phenomenon fully demonstrates that Mini LED TV technology has developed and achieved major breakthroughs in maturity and market acceptance. Brands 'extensive display of Mini LED TVs shows that this technology is gradually occupying a dominant position in the television field, and consumers have also shown high recognition and attention to it.
TVs enter a new era of 100 inches, and the trend of large size helps the development of Mini LEDs
At multiple brand booths, 100-inch products have become the focus, occupying the C position.
多个品牌展位上，百吋产品成为焦点，占据 C 位。As consumers 'demand for large-screen visual experiences grows, the large size TV market is ushering in a period of vigorous development. Under this trend, Mini LED technology has natural adaptability in large size TV applications due to its excellent display performance, such as higher brightness and more accurate light control, providing a broad space for the development of Mini LED TVs. There are even multiple brands that have displayed Micro LED TVs above 130 inches, further expanding the boundaries of large-screen displays and bringing users a more shocking visual experience.
At this AWE, RGB-Mini LED TVs displayed by Hisense, Sony and other brands attracted a lot of attention.
在本次 AWE 上，海信、索尼等品牌展示的 RGB - Mini LED 电视吸引了众多目光。RGB-LED technology effectively reduces blue light overflow and loss caused by filters by reducing light color conversion steps, and has become an emerging technology direction that the industry is concerned about. This technological innovation is expected to improve TV quality while solving some problems in light color processing of traditional Mini LED technology, injecting new vitality into the development of Mini LED TVs.

Hisense shines at this AWE, launching the world's first 116-inch RGB-Mini LED TV UX and its full range of 100-inch products, which also include a variety of Micro LED large screens.
海信在本届 AWE 上大放异彩，推出全球首款 116 英寸 RGB - Mini LED 电视 UX 以及旗下全系列百吋产品，其中还包含多款 Micro LED 大屏。Hisense emphasized that most of the products displayed at the exhibition were products with large size sizes of 100 inches and above, which marked the beginning of the WALL era in the living room. Hisense's RGB-Mini LED TV uses RGB, green, blue three-primary color backlight sources, combined with the latest Xinxin AI image quality chip and RGB-Mini LED backlight chip light color synchronization precision control technology, achieving a major breakthrough in image quality performance. For example, the presentation of dark color details in HDR movies is more than 20% higher than that in traditional TVs; the backlight synchronization speed of moving pictures is faster by 25%, achieving zero delay; and the layering and color purity of game pictures are increased by more than 10%. Bringing users a more realistic and smooth visual experience. At the same time, Hisense also demonstrated self-luminous 136-inch and 163-inch Micro LED TVs, integrating 24.88 million Micro LED chips to create a 48nit viewing mode, which accurately conforms to DCI cinema standards. Hisense Micro LED redefines the display boundary in a scene with a size liberalization form, supports free splicing, and can be customized to a maximum of 271 inches to meet the diverse display needs in different scenarios.
With the theme of bringing theaters home, Sony vividly presented the latest achievements in the fields of TV technology and home theater in this AWE.
索尼以 "把影院带回家" 为主题，在本次 AWE 生动呈现了电视技术和家庭影院领域的最新成果。The products on display include the ultra-flagship Mini LED Sony TV 9 Series, the flagship Mini LED Sony TV 7 Series, etc. In addition, Sony officially released a new generation of RGB high-density LED display systems. The successful development of this system breaks the technical bottleneck of existing backlight displays and enables richer and more delicate color textures. Through the deep integration of independently drivable RGB three-primary color backlights and high-density LED light sources, Sony RGB high-density LED display system achieves precise independent control of the three primary colors of red (R), green (G), and blue (B), providing large size display devices bring a wider color gamut, higher peak brightness and accurate color performance. At the same time, the system uses a newly developed dedicated control chip, combined with Sony's unique backlight control technology and industrial chain advantages, gives full play to the performance of the display panel, accurately restores the light and shadow details and color levels of film and television content in home scenes, allowing the audience to appreciate the creator's true intentions.
TCL: Focus on the Miniled + ultra-large size product route and showcase a variety of new products
TCL" brought TCL Industry, TCL China Star, and TCL Zhonghuan to the AWE. The booth highlighted the MiniLED + ultra-large size product route".
TCL 携 TCL 实业、TCL 华星、TCL 中环亮相 AWE，展位上重点突出 "MiniLED + 超大尺寸" 产品路线。Products on display include the 163-inch Micro LED Giant Screen TV X11H Max and the 115-inch QD Mini LED TV X11G Max. TCL Industry launched a number of new products in AWE 2025, including smart terminal products and solutions such as the first fourth-generation LCD TV, the TCL Q10L series, the world's smallest mass-produced full-color Micro LED optical waveguide AR glasses, which have attracted much attention. TCL Polar View QD-Mini LED TV Q10L Pro uses Vientiane zoning technology to achieve light control effects from one area to multiple areas, allowing thousand-level partitions to present 10,000-level image quality. Thunderbird X3 Pro, a consumer-grade real AR glasses owned by TCL Industry, is innovatively launched by Thunderbird X3 Pro. As the world's smallest mass-produced full-color microled optical waveguide AR glasses, it demonstrates TCL's innovative expansion in display technology applications. TCL Huaxing brings display solutions covering multiple scenarios such as TV, IT, MC, in-vehicle, and dedicated displays. Among them, the MLCD Interstellar Bright Shadow Screen relies on the first LCD and Micro LED multi-media connected screen technology to realize 149 6K *4K high-definition display and intelligent switching functions of connected screen and split screen, which greatly improves the clarity and consistency of large-screen display and effectively solves the problem of poor picture coordination and difficulty in signal coordination between different media.
Samsung: Micro LED window and TV, 115-inch Mini LED new product display AI fusion charm
Samsung displays multiple series of products with the theme of AI and launches a variety of Micro LED screens in the display field, including glass window windows built from the world's first transparent Micro LED screen and Micro LED TVs and other products.
三星以 AI 为主题展示多系列产品，在显示领域推出多款 Micro LED 屏幕，包括由全球首款透明 Micro LED 屏幕打造的玻璃橱窗以及 Micro LED 电视等产品。Samsung's glass window displays are designed with transparent panels and slim frames, presenting an almost glass-like transparent visual effect and can harmoniously integrate with various environments. This product is a modular display design that supports flexible splicing, and can customize display effects of different size and resolutions according to needs. In addition, Samsung's 114-inch and 140-inch Micro LEDs were exhibited again. In the Samsung Vision AI Experience Area, an intelligent audio-visual experience is created by the 2025 flagship Mini LED new product Neo QLED 8K QN950F. This TV is equipped with a newly upgraded NQ8 AI Gen3 chip, and the number of neuron networks has been increased to 768, realizing a comprehensive upgrade of AI Image Enhancement Pro, Automatic HDR Reconstruction Pro, and Color Enhancer Pro. At the same time, Samsung Neo QLED's newly launched 115-inch Neo QLED 4K QN90F focuses on providing users with a large-screen visual experience.
Lehman Optoelectronics: The world's first 163-inch 8K Micro LED home giant screen displays excellent image quality
Lehman Optoelectronics focused on displaying the world's first 163-inch 8K MicroLED ultra-high-definition home giant screen at the exhibition.
雷曼光电在展会上重点展示全球首款 163 英寸 8K MicroLED 超高清家庭巨幕。This product adopts full flip-chip COB integrated packaging technology to achieve 8K (7680 4320) ultra-high definition resolution, has DCI-P3 high color gamut coverage and high color accuracy, and can present richer and brighter colors. At the same time, the nanosecond response speed ensures smooth screen switching. When watching high-speed moving pictures or playing games, there will be no smear phenomenon, ensuring the continuity of visual effects and bringing users the ultimate family viewing experience.
Huawei: Huawei Smart Screen V5 Max showcases cutting-edge technology, new S6 Pro released
During the exhibition, Huawei displayed a variety of smart home products, among which the smart screen V5 Max 110 equipped with Huawei's black diamond screen attracted attention.
展会期间，华为展示多款智能家居产品，其中搭载华为黑钻屏的智慧屏 V5 Max 110 引人注目。Huawei Black Diamond Screen uses Super