In the field of consumer electronics, Sony has always led the industry trend with its outstanding technological innovation and high-quality products. Recently, Sony officially released its high-profile 2025 TV product line, bringing a series of exciting new products to consumers around the world, demonstrating its continued deepening and breakthroughs in TV display technology.
New products are diverse and technological upgrades.
Among the 2025 TV product line released this time, the three new models are particularly eye-catching. The BRAVIA 5 Mini LED TV is positioned as a mid-range product. It is equipped with a powerful XR processor. This processor is like the smart brain of a TV, providing a solid guarantee for excellent audio-visual performance. According to Sony officials, the number of dimming areas on the BRAVIA 5 Mini LED TV has a qualitative leap compared to the Sony X90L, reaching six times that of the latter. This significant improvement makes the TV more accurate in the contrast and detail presentation of the picture, and can provide users with a more immersive visual experience. Whether it is bright highlights or deep dark scenes, it can be clearly displayed and restored to the real world. Light and shadow effect.
In terms of color performance, the BRAVIA 5 Mini LED TV achieves amazing color coverage with the XR Triluminos Pro function. It can accurately restore various colors, from bright red to deep blue. Each color is full and vivid, making the picture seem to be in front of your eyes. At the same time, XR Clear Image technology further optimizes image quality and processes images through intelligent algorithms to effectively reduce noise and improve picture clarity. Even low-resolution content can be optimized through algorithms to present a clear effect close to 4K.
On the audio system, the BRAVIA 5 series uses magnetic tweeters and downward-firing X-balanced speakers. Magnetic tweeters can provide clear and transparent treble effects, allowing the details of the sound to be perfectly displayed; downward-firing X-balanced speakers enhance the expressiveness of the bass and create a more full, three-dimensional sound effect. Whether watching intense action movies or listening to melodious music, users can feel as if they are at the scene and enjoy an immersive listening feast. BRAVIA 5 series TVs have a wide selection of size, offering five specifications: 55-inch, 65-inch, 75-inch, 85-inch, and 98-inch. The prices are US$1699, US$1799, US$2399, US$2999, and US$6499 respectively. Consumers with different needs and budgets can find products that suit them.

The BRAVIA 8 II QD-OLED TV represents a further upgrade of Sony's quantum dot organic light emitting diode technology. QD-OLED technology combines the high color purity of quantum dots with the self-luminescence advantages of OLED to present brighter and purer colors and deep blacks. On this basis, the BRAVIA 8 II QD-OLED TV has further improved the image quality through Sony's professional adjustments, providing an excellent choice for users who pursue the ultimate color experience.
As a basic style product, BRAVIA2 II LED TV meets the daily viewing needs of mass consumers with its stable performance and people-friendly price. While maintaining Sony's consistent image quality level, it is optimized for the usage scenarios of ordinary home users. Whether it is watching TV programs, movies or playing simple game entertainment, it can provide smooth and clear visual effects.
Classics return and continue glory In
addition to the newly launched models, Sony has also brought back some of the classic product lines launched last year to the market again. The Bravia 9 Mini LED TV performed well in the market last year and won the Gold Choice Award for Mini LED TV of the Year. This TV uses an advanced 22-bit Mini LED panel and has significant technical advantages. Compared with the X95L, the number of partitions has increased significantly by 325%, which means that the brightness of the backlight can be controlled more finely, resulting in higher contrast and more delicate light and shadow effects. There is also a 50% improvement in brightness, with the peak brightness reaching 2713 nits, which can clearly present the details of the picture in strong light environments. At the same time, its color accuracy is excellent, connected to Delta-E, which measures color accuracy, is 1.79 nits. With 4K resolution and 120Hz refresh rate, whether it is watching sports events with high dynamic pictures or enjoying immersive movies. blockbusters can bring users the ultimate visual experience. The Bravia 9 series covers three size: 65-inch, 75-inch, and 85-inch, and the price is US$3299, US$3999, and US$5499 respectively.
As an entry-level Mini LED product, Bravia 7 Mini LED TV also has excellent performance. It is 790% brighter than the X90L, and the improvement in brightness is very significant. It can maintain a clear picture display under different ambient lights. Available in multiple size options of 55-inch, 65-inch, 75-inch, and 85-inch to meet the needs of different family spaces. Bravia 7 has 22-bit gray scale control and adopts a design similar to the Bravia 9. It has four-way stand, Dolby Vision and Dolby Atmos/DTS:X support, Prime video calibration mode and Voice Zoom 3, 4K 120Hz, VRR, AllM and game menu and other functions provide users with a rich and practical experience, which can be easily handled whether they are watching film and television content or playing games and entertainment.

Thanks to its self-luminous characteristics, BRAVIA 8 OLED TV can independently control the brightness and color of each pixel, presenting deep black and extremely high contrast. Driven by Sony's XR chip, it is possible to accurately restore the light and shadow levels and details of the movie sense, providing users with an immersive movie-viewing experience. At the same time, in terms of sound quality, through technologies such as screen sound field flagship + 3D surround sound field conversion, cinema-level sound effects are created, allowing users to enjoy an audio-visual feast comparable to a movie theater at home.
As an entry-level product, BRAVIA 3 LED TV provides consumers with a cost-effective choice with its stable performance and friendly price to meet daily viewing needs. While maintaining Sony's consistent image quality level, it is optimized for the usage scenarios of ordinary home users. Whether it is watching TV programs, movies or playing simple game entertainment, it can provide smooth and clear visual effects.
Add Mini LED to expand the future. It is
worth mentioning that Sony continues to make efforts in the field of Mini LED technology. In March 2025, Sony announced that it had developed a new display system that replaced traditional Mini LED backlights with RGB LEDs. This technological innovation will further promote the application of Mini LED backlights in the TV field. Mass production of the system will begin in 2025, indicating that Sony's competition on the Mini LED track will become more intense. By using RGB LED backlights, higher color purity and more accurate color control can be achieved, which is expected to bring users a more realistic and gorgeous color experience. The launch of this technology not only demonstrates Sony's leading position in display technology research and development, but also provides new directions and ideas for the development of the entire TV industry.
Sony's 2025 TV product line released this time demonstrates its strong competitiveness in the TV market and a clear layout for future development through the combination of new product launches and classic returns, as well as continuous innovation in technology. Whether they are high-end users who pursue extreme image quality or ordinary consumers who focus on cost performance, they can find a choice that suits them in Sony's products and start a new audio-visual journey.