The truth is revealed: The data fraud behind the powerful giant color "world's number one"

Recently, Qiangli Jucai's publicity that claims to be the world's number one has attracted widespread attention. However, after some in-depth investigation and careful analysis, we were surprised to find that there were many contents that were seriously inconsistent with the actual situation. Although Omdia's report shows that the powerful giant lottery is leading in some data, this is very different from the real market situation. In fact, as the company with the largest number of channel product shipments for many consecutive years, Shanxi High-Tech Group has 2732 employees, which far exceeds the 1223 employees of Qiangli Jucai. In the high-end sector, Abison's turnover in 2023 will reach 4 billion yuan, Zhouming Technology will reach 7.41 billion yuan, and Liard will climb to 7.615 billion yuan. Calculated based on the ratio of employees to output, Shanxi High-Tech Group's turnover is 2.23 times that of Qiangli Jucai. Such a huge gap, powerful Jucai brought out this foreign monk from the United Kingdom to stand on the platform. This fully shows that Omdia lacks in-depth and transparent understanding of the China market. However, the powerful giant color openly claims that it is leading in all aspects. This statement that ignores the facts and exaggerates wantonly is truly absurd. What is even more questionable is that Omdia probably collected commercial deposits to reach such conclusions that are completely different from the actual situation. Its objectivity and fairness are really unconvincing.

The first advertisement on the official website of Qiangli Jucai is impressive

Judging from the size of the personnel in 2023, the number of powerful giants dropped from 2000 employees in 2016 to 1223 in 2022, and it does not even dare to announce the number in 2023.

The picture above shows the powerful giant color data

In contrast, the main members of Shanxi Gaoke Group, which are also 320*160 module manufacturers, such as Gaoke Huaxing, Gaoke Huajie, Gaoke Huaye, etc., have 2732 employees.

The picture above shows a 1596 employees of a subsidiary of Shanxi High-Tech Group

The picture above shows the 989 employees of Shanxi High-Tech Group subsidiary

The picture above shows the 147 employees of Shanxi High-Tech Group's subsidiary No. 3

And high-end brand Abbison has 2713 people in 2023,

The picture above shows 2713 employees of Abison Optoelectronics

Zhouming Technology has 5813 people,

The picture above shows 5813 employees of Zhouming Technology

Liard has 1 people,

Since its establishment, although Qiangqiang Giant Color has made certain progress in LED display technology, it is an exaggeration to praise it as the king of LED display shipments. The channel advantages built by its so-called marketing strategy of channel being king have not reached the level of publicity. Although channel construction and management measures over the years have achieved certain results, there is still a big gap compared with the actual market leaders. In terms of channel construction, its completed LED display image store construction and so-called coverage have not brought significant advantages in actual market competition. In terms of channel management, the claimed series of assistance mechanisms have not made it truly stand out in the market. The so-called winning the double crown of LED display sales and unit board product sales in 2023 is not convincing enough. Over the past 20 years, although Mighty Giant Color has made certain progress in various aspects, it is far from reaching the level of self-praise.

We call on consumers and industry professionals to view these publicity in an objective and rational manner and not to be misled by false data and exaggerated statements. Only by understanding the real situation can we promote the healthy and equitable development of the industry. It should be noted that the above content is prepared based on needs, and specific circumstances may vary. The actual evaluation should be based on comprehensive and accurate information and objective analysis.

Part of the data comes from Sky Eye Inspection