Huaxia Liard debuts at BIRTV2025: Using "technology + content" two-wheel drive to reshape the new va

On July 23, the high-profile BIRTV2025 (Beijing International Radio, Film and Television Exhibition) kicked off grandly. As a pioneer in the field of LED film technology and content operation, Huaxia Liard presented its innovative concepts and practical achievements at the same time event site. Its core proposition of technology-driven content, content-empowered space, combined with multiple content matrices and spatial scene-based operation solutions, has successfully attracted widespread attention from upstream and downstream of the industrial chain and become one of the focuses of the exhibition.

The content matrix has been comprehensively upgraded to build a comprehensive entertainment consumption ecosystem

. On July 24, Li Yuan, deputy general manager of China Liard, was invited to deliver a speech entitled "Technology Leads Content Renewal, Operations Driven Field Growth", which systematically sorted out the company's expansion results in the content field over the past year and clearly outlined the future strategic blueprint.
At the film content track, China Liard has always focused on the development, operation and promotion of high-format versions from releasing the HDR LED version to building a dedicated laboratory. Li Yuan introduced that with the continuous iteration of technology, the current HDR LED Vivid version has completed high-format plate making of multiple films in the summer of 2025, bringing a more impact visual feast to the audience. ldquo; In the future, we will continue to export high-quality LED high-format version content resources, so that technological innovation can truly serve the upgrade of the movie-watching experience. rdquo;

At the same time, the" Huan Ying Island" brand under Huaxia Liard is making every effort to promote the diversified operation of theater space and is committed to building a comprehensive entertainment ecological complex. By introducing high-quality content such as Chinese Super League events, top e-sports, and global table tennis leagues, combined with high-frequency and high-popularity on-site activities, Huan Ying Island has gained dual recognition from the industry and the audience. Next, Huaxia Liard will further deepen the IP resources of various top events and explore the diversified operation model of cinema + sports. In particular, it plans to create a creative operation system around the top table tennis events throughout the year to maximize the commercial value of IP and provide the industry with a practical reference example of IP monetization.

Multi-dimensional activation of theater vitality, innovative application implementation operation scenarios

On the afternoon of July 24, industry customers from many places across the country walked into the flagship experience space of Huaxia Film Center·Huanying Island to experience the innovative application of LED theaters in multiple scenarios, multiple modes and multiple contents. practice.
From the lobby to the movie hall, Huaxia Liard comprehensively displays how LED technology breaks the functional limitations of a single movie viewing in theaters through various forms such as immersive content display, multi-screen linked scene switching, flexible space function adaptation and image quality comparison experience"": The screen originally only used to show movies can be instantly switched to a live broadcast interface of sports events; the enclosed movie hall space can be quickly transformed into a small event venue to accommodate multiple scenes such as fan meetings and e-sports competitions. The innovative results of these technologies and content do not stay at the conceptual level, but have been deeply integrated into the actual operation of the studio, providing the industry with reusable and promotional scene application templates.

As"" a film technology company driven by technology + content as a dual-core, Huaxia Liyard has long surpassed" equipment suppliers" and become" a field content operator". In the future, the company will continue to provide new ideas for space operations by inputting high-quality content and introducing multiple IPs, and promote the transformation of theaters from a single movie viewing venue to a cultural space that integrates multiple entertainment. At the same time, Huaxia Liard will deepen collaboration and cooperation with content parties, IP parties, and cinemas. With LED technology as the cornerstone, and relying on new content, new concepts, and new ideas, China will truly realize the upward growth of the field driven by new content, providing the film industry's innovative development injects continuous momentum.