Hongli Display shares its Mini LED in-vehicle innovation results at the China Optics Expo Forum

On the afternoon of September 11, at the CIOE Concurrent Forum of the China Optical Expo held at the Shenzhen International Convention and Exhibition Center, the Hongli Display, a subsidiary of Hongli Zhihui Group, shined. His keynote speech "Innovative Technologies and Solutions for Mini LED Vehicle Backlight and Mini LED Vehicle Exterior Interaction" comprehensively presented the company's breakthrough technical progress and project results in the Mini LED vehicle field.

In the current wave of automotive intelligence, smart cockpit display technology is undergoing a comprehensive and profound change. The trend of large screens is becoming more and more obvious, and central control screens above 15 inches have gradually become the mainstream configuration in the market; the ultra-high definition process is accelerating, and 4K and 8K technologies are gradually being promoted and popularized. At the same time, multi-screen linkage and intelligent interaction are constantly integrating, and car companies are increasingly demanding personalized and customized in-vehicle screens, which has undoubtedly brought new opportunities and challenges to related display technology companies.

Building a smart cockpit full-scene product matrix Hongli Display relies on its advanced Mini LED technology and strong mass production capabilities to systematically promote the layout of smart cockpit full-scene display products. Today, its products have covered many key areas such as HUD head-up display, digital instrument cluster, central information display, electronic rearview mirror display, rear seat entertainment screen, A-pillar display and roof ceiling screen, providing a one-stop and all-round display solution for car companies.

As early as 2024, Hongli Display successfully obtained supplier codes from customers of many mainstream car companies and successfully completed the mass production and delivery of in-vehicle backlight modules. So far, the on-vehicle display projects that have achieved mass production have achieved fruitful results, including GAC's 15.6-inch central control display, Krypton's 13.02-inch digital instrument panel, JEEP's 12.3-inch digital instrument and central control display, etc. The smooth progress of these projects not only demonstrates the technical strength of Hongli Display, but also verifies the reliability and stability of its products in practical applications.

Led by the dual process route, full size coverage In the field of Mini LED backlights, Hongli Display has embarked on a unique development path, forming a dual process route for POB and COB, and achieving full size product coverage. The highlights of its Mini LED backlight products are outstanding: they perform well in terms of high zoning and high contrast, and can support HDR display, making the picture layers richer and more delicate, bringing users an immersive visual experience; Through exquisite microstructure design and POB COB dual process route optimization, it effectively reduces production costs and has the advantage of high cost performance; from VR, car to TV, it can provide suitable products to achieve full scene coverage, meeting diversified market demands.

Taking into account the diversity of market demand, Hongli Display has implemented a dual technology route layout in the field of vehicle backlights, that is, Mini LED backlights and traditional backlights develop in parallel. Among them, the car Mini LED backlight products are based on the company's deep accumulation in the research and production of Mini LED backlight panels, showing obvious technical and cost advantages; while the car's traditional backlight technology solution is mature, and a variety of 12.3-inch, 14.6-inch, 15.6-inch projects have been successfully achieved. Mass production of 15.6-inch projects. It is worth mentioning that for the core component Light bar, Hongli Display has both LED packaging capabilities and light bar SMT printing capabilities, further ensuring product quality and supply stability.

Driven by innovation and technology, we will explore future interactive experiences. In the journey of technological innovation, Hongli Zhihui is actively planning the layout. On the one hand, it is fully entering the field of HUD head-up display technology, and is currently concentrating on promoting the development of 11.98-inch P-HUD products, and is committed to providing drivers with more convenient and safe driving assistance information display; On the other hand, we will increase investment in research and development in off-vehicle interactive technology and promote the innovative application of Mini LED direct display technology in off-vehicle display scenarios, such as off-vehicle information display, vehicle status prompts, etc., to build a richer and diverse people-vehicle interactive experience for future smart cars.

Looking to the future, Hongli Display will continue to unswervingly deepen Mini LED display technology and deeply empower it in direct display products and backlight display products such as VR, car, and TV. Since its establishment in January 2019, Guangzhou City Hongli Display Electronics Co., Ltd., as an important strategic layout of Hongli Zhihui Group, has been continuously engaged in the research and development, production and sales of Mini LED and Micro LED products. In the future, Hongli shows that it looks forward to working together with more industry partners to jointly create a new future for intelligent driving visual experience with technological innovation and continue to push the industry to a higher level.