Thunderbird and Yingmu brands have received new financing! AR glasses industry financing boom heats

In the field of consumer electronics and smart wear, AR(Augmented Reality) glasses are gradually moving from concept products to mainstream the market, and actions in the capital market further confirm the potential of this track. Following JBD, recent Thunderbird innovation and cinematoscope technology Core players in the two major AR glasses field have announced a new round of financing progress. From a full-year perspective, there have been many AR glasses related financing incidents in 2025. This intensive capital trend clearly shows that the AR glasses industry has officially entered an era of financing fever. Driven by the two-wheel drive of technology iteration and market expansion, the industry is ushering in a critical window for accelerated development.​

1. Yingmu Technology: Won the B3 round of financing from Luoyang Cultural Tourism Group, and made efforts in technology + cultural tourism and new product research and development.

Recently, Yingmu Technology officially announced the completion of the B3 round of financing. The investor is Yuanshuo Fund, a subsidiary of Luoyang Cultural Tourism Group. However, the specific financing amount has not been disclosed yet. It is worth noting that as early as August 8, Yingmu Technology had already released a message through the official Weixin Official Accounts, saying that it had signed a strategic cooperation agreement with Luoyang Cultural Tourism Investment Group Co., Ltd. The simultaneous advancement of this financing and strategic cooperation means that the two sides will carry out in-depth collaboration in the field of science and technology + culture to jointly create immersive cultural tourism experience projects and inject AR technology momentum into the upgrading of the smart cultural tourism industry.​

Looking back at recent developments, Image Vision Technology just completed more than 150 million yuan in Series B2 financing in July. Coupled with the injection of Series B3 funds, the overall scale of its Series B financing has further expanded. According to Yang Longsheng, CEO of Yingmu Technology, the B round of financing is the largest round of financing since the company's establishment, and it is divided into three rounds to be gradually completed. The overall total financing amount is expected to reach 300 million yuan.​

The injection of funds will directly assist the product research and development and market expansion of Yingmu Technology. According to the plan, the company plans to release a new generation of strategic smart glasses products in the second half of 2025, which will continue to continue the core route of lightweight design + AI technology integration to further enhance the portability and intelligent experience of the products. At the same time, Yingmu Technology will also focus on the technology combination of AI+AR glasses and continue to expand the penetration boundaries of products in real life scenes. For example, exploring and creating an offline smart glasses experience space so that consumers can more intuitively experience the application of AR technology. value.​

Regarding the market size of the AR glasses industry, Yang Longsheng also gave an optimistic prediction: Through market monitoring, it is found that since the end of June 2025, the industry's market traffic of smart glasses has reached ten times that of the previous one. It is expected that various glasses manufacturers will sell this year. Sales will achieve two to three times growth. As for the market volume, he estimates that the market scale of China smart glasses is expected to reach 600,000 units by 2025, while the global market is close to several million units; while the sales target of Yingmu Technology itself is expected to reach about 150,000 units, occupying an important share in the domestic market.​

2. Thunderbird Innovation: Completed the C++ round of financing, and consolidated its leading position in the market through dual layout of production capacity and technology

Almost at the same time, Thunderbird Innovation, another leading company in the AR glasses field, also reported that the company successfully completed the C++ round of financing. The investor this time was Jinyu Bogor Investment. Reviewing the financing history of Thunderbird Innovation, it can be seen that since its establishment in 2021, it has completed about 10 rounds of financing. The investor lineup is luxurious, covering Dr. Glasses (offline channel partner) and Sanqi Mutual Entertainment (content ecosystem partner)., TCL(technology and supply chain support) and other well-known companies, these injections of capital and resources have provided solid support for the rapid development of Thunderbird Innovation.​

As the main force in the AR glasses market, Thunderbird Innovation's market performance is equally outstanding. Relevant industry data shows that in the first quarter of 2025, Thunderbird Innovation's share in the AR glasses market reached 50%, accounting for half of the industry, fully demonstrating its comprehensive advantages in technology, products and channels. At the product level, in May this year, Thunderbird Innovation released the latest flagship AR glasses Thunderbird X3 Pro. The core highlight of this product is that it is equipped with binocular full-color Micro LED optical waveguide display technology, which not only greatly improves the display quality. Color saturation and clarity also further optimize the lightweight wearing experience and become a benchmark product for industry technology upgrades.​

In addition to products and technologies, Thunderbird Innovation also shows a long-term vision in production capacity layout. On the one hand, its Thunderbird Optical Intelligent Manufacturing Factory in Nanhu, Jiaxing has been officially put into operation. The factory not only undertakes research and development tasks such as optical simulation and optical-machine module design, but also has automated equipment research and development capabilities. It is expected that the annual output of optical-machine modules will reach 1.05 million sets, providing stable guarantee for the supply of core components for AR glasses; On the other hand, Thunderbird's innovative XR R & D and manufacturing headquarters has been signed to Wuxi in 2024. The first phase of the project is expected to be completed and put into operation in 2025. After the first phase reaches production capacity, it is estimated that the annual production capacity will be approximately 350,000 units. XR complete machine. According to the plan, the headquarters project will fully reach production capacity within 5 years, and eventually achieve an annual production capacity of 1 million XR complete machines. The annual output value is expected to exceed 2 billion yuan. This series of production capacity layouts will provide Thunderbird with innovative response to future market demand growth and consolidate its position in the industry.​

From Yingmu Technology's cultural tourism + AI scenario expansion to Thunderbird's innovative technology + production capacity two-wheel drive, it is not difficult to see the development logic of the current AR glasses industry: continuous injection of capital provides power for technology research and development and market expansion, while Technological breakthroughs and production capacity implementation feed back market demand and promote the industry from niche adopters to mass popularization. As key technologies such as Micro LED continue to mature and application scenarios continue to enrich, AR glasses are expected to become a new growth point in the consumer electronics field in the next few years, and the two protagonists of this financing may also continue to play the role of a leader in industry competition.​