Liard deeply cultivated the field of culture and technology in late May, and diversified practices p

In late May, Liard actively participated in many cultural and technological events with a strategic forward-looking attitude, demonstrating the innovative practice of two-wheel drive of culture + technology on different platforms, and outlining the company's multi-dimensional roles and responsibilities in the wave of cultural industry upgrades through industrial dialogue, ideological collision and regional empowerment.

Shenzhen Cultural Expo: Contributing to the innovative paradigm of science and technology empowering the cultural industry

From May 22 to 26, the 21st China (Shenzhen) International Cultural Industry Expo and Fair was grandly held at the Shenzhen International Convention and Exhibition Center. Li Shulei, member of the Political Bureau of the CPC Central Committee and Minister of the Propaganda Department of the CPC Central Committee, Huang Kunming, member of the Political Bureau of the CPC Central Committee and Secretary of the Guangdong Provincial Party Committee, and other leaders came to the site for inspection and guidance, and attended the 2025 Summit Forum on Building a Cultural Power held at the same time. As a global leader in visual effects technology, Liard Group has frequent highlights at this ICIF and has attracted much attention from all walks of life.


Li Jun, Chairman of Liard Group, was invited to attend the sub-forum on the integrated development of culture and technology of the 2025 Cultural Power Building Summit Forum, and shared cutting-edge insights in the last-mile roundtable dialogue" from the laboratory to the—— integration of industry, technology and culture". He systematically elaborated on Liard's profound accumulation and innovative practice in the field of deep integration of technology and culture: from military parades and celebrations for the 50th, 60th and 70th anniversary of the National Day to major state events such as the Beijing Olympics and Beijing Winter Olympics, Liard Both add luster to the event with excellent visual effects products and services; In the field of immersive cultural tourism, Liard participated in 9 of the 20 immersive cultural tourism benchmark demonstration cases released by the Ministry of Culture and Tourism, demonstrating strong industry influence; its Liard·Virtual Moving Point has also helped Phenomenal-level film and television works such as "Feng Shen","The Wandering Earth" and "Assassination of Novelists", as well as the country's first 3A game masterpiece "Black Myth: Wukong", injecting scientific and technological impetus into Chinese culture's entry into the world.

Against the background of the accelerated integration of technology and culture, Liard integrates the core advantages of" cultural genes, technological bases, and artistic foundations", and creates solutions that are widely used in diverse scenes such as theaters, exhibition halls, show venues, scenic spots and urban renewal., continue to promote innovation in cultural tourism experience. Taking the First Peak Cultural Tourism District of Hengyang·Nanyue, Hunan Province, the Time and Space Tunnel of the Guangdong Pavilion and the Culture and AR/VR/MR Experience Area as examples, Liard takes AI + display + cultural tourism as the core, and uses AI system to realize that content follows people. Move, use display technology to make space come alive, complete the value transformation of content into assets in cultural tourism scenarios, and drive economic value growth.

During the ICIF, the Liard booth was very popular and the communication atmosphere was lively, making it one of the focuses of the exhibition. Nanfang Daily, Guangzhou Daily, Southern Metropolis Daily, Southern Finance and other media focused on the immersive space brought by Liard Lifeng culture and conducted interviews and reports. Chairman Li Jun and Yuan Bo, President of Liard Group and Chairman of Lifeng Culture, visited the booth to have in-depth exchanges with reporters on topics such as corporate strategic layout and cultural and technological integration paths, and shared Liard's innovative practices and future plans in the field of culture and technology.

Hunan Tourism Development Conference: Science and technology empowers regional cultural tourism industry upgrading

From May 24 to 26, the 4th Hunan Tourism Development Conference was grandly held in Yueyang. Chairman Li Jun was invited to attend the opening ceremony as a company representative, and was received by Hunan Provincial Party Secretary Shen Xiaoming, Governor Mao Weiming and other leaders. Talking about the development of Hunan's cultural tourism industry, Chairman Li Jun proposed that at a time when science and technology are developing rapidly, Hunan should further strengthen the integration of science and technology and cultural tourism industries, innovate the supply of cultural tourism products and services, enhance the immersive experience of tourists, and create a cultural tourism brand with distinctive Hunan characteristics.

The large-scale panoramic sound, picture and water night tour performance "Above Dongting" carefully created by Liad Lifeng Culture is a vivid practice of the integration of technology and culture and tourism. This project is not only an innovative breakthrough in Yueyang's cultural tourism industry, but is also expected to become a bright new business card for Yueyang's cultural tourism industry to go to Hunan and even the whole country, injecting strong impetus into the upgrading of the regional cultural tourism industry.
From the industry dialogue of the Shenzhen Cultural Expo to the regional empowerment of the Hunan Tourism Development Conference, Liard"" demonstrated the proactive actions of technology companies in the transformation of the cultural industry through the linkage of the two conferences. This series of practices not only opens up a second growth curve for the company itself, but is also expected to provide a reference and replicable practical paradigm for the technological transformation of China's cultural industry, and promote the cultural industry to a new height empowered by science and technology.