New Mini LED product trend in the TV industry: Technology competition and market layout among Hisens

During the period from March 9 to 10, the TV industry ushered in a wave of release of Mini LED technology products. Hisense and TCL have successively launched new Mini LED TV products in 2025, bringing more diversified choices to consumers. Skyworth did not want to be outdone. It announced through its official Weibo that it would launch the 2025 version of the large size Mini LED TV on March 13, which attracted widespread attention inside and outside the industry.
近年来，随着消费者对高画质体验的追求不断攀升，Mini LED 背光电视在中高端 LCD 产品领域迅速普及。This trend not only reflects consumers 'desire for high-quality visual enjoyment, but also benefits from the continued promotion of national subsidy policies. The effect of this policy continues to amplify and continue, causing terminal brands and supply chains to tilt resources towards Mini LED products. As of now, more than 10 new Mini LED products have been launched on the market. Judging from the release of new products by various brands, Mini LED technology has become the standard feature of terminal brands 'main products, and continues to be optimized in terms of image quality improvement to meet consumers' increasingly picky visual needs.
For those who are interested in having an in-depth understanding of the trends of the Mini LED backlight display industry and communicating with their peers, they can add Lingyu WeChat (VX: hangjia188) and join the Mini LED backlight display group to discuss industry development trends.
对于有意深入了解 Mini LED 背光显示行业动态、与同行交流的人士，可添加凌语微信（VX：hangjia188），加入 Mini LED 背光显示群，共同探讨行业发展趋势。
On March 10, TCL officially released the Q10L series of Extreme View QD-Mini LED TVs. This product incorporates the advanced DeepSeek model and has size covering four versions: 65-inch, 75-inch, 85-inch and 98-inch.
3 月 10 日，TCL 正式发布了 Q10L 系列极景 QD - Mini LED 电视，这款产品融合了先进的 DeepSeek 模型，尺寸涵盖 65 英寸、75 英寸、85 英寸以及 98 英寸四个版本。Through black-edge-free comprehensive screen design, high-precision light control technology and AI image quality optimization solutions, this series of TVs has achieved double breakthroughs in form and performance of traditional LCD TVs.
在价格方面，标准版上市价格为 7499 元起，享受国补价后仅需 5999 元起;Pro 版上市价 8999 元起，国补价为 7199 元起，让更多消费者能够享受到高端显示技术带来的视觉盛宴。
据悉，Q10L 系列搭载了 "万象分区" 技术，标准版与 Pro 版的分区数量根据不同尺寸，分别覆盖 1680 - 3840 区和 3024 - 6042 区（对应 65 - 98 英寸）。Compared with ordinary zoning technology, the volume of its light control unit has been reduced by 60%, and the response speed of single-zone light control has been greatly increased to 0.01 milliseconds. This technical advantage allows TVs to accurately restore high-dynamic picture details such as dark field stars and metal reflections, presenting a more realistic visual effect.
此外，该系列电视配备了 TSR AI 独立画质芯片，该芯片依托 TCL 自研的伏羲 AI 大模型，能够对影视内容进行逐帧场景识别与优化。For low-resolution streaming media sources, it can achieve resolution reconstruction and noise suppression, and its peak computing power is as high as 26TOPS, effectively improving picture quality.
值得关注的是，Q10L 系列的发布标志着 TCL 通过垂直整合华星光电面板供应链，成功将高端 Mini LED 技术向液晶产品线下沉，进一步巩固了其在大屏高端市场的技术主导地位。
On March 9, Hisense TV held a flagship new product launch conference for movie games with peak quality and officially launched the new E8Q flagship series of TV products.
3 月 9 日，海信电视举办了 "巅峰画质 影游旗舰" 新品发布会，正式推出 E8Q 旗舰系列电视新品。This series of products combines five core technologies: Xinxin AI image quality chip H7, newly upgraded black screen Ultra, 330Hz system-level high-brush, U + Mini LED halo control system and cinema-grade Divare acoustic system, bringing users The ultimate audio-visual experience. At this press conference, the 116-inch Mini LED TV also officially debuted on the market.
It is understood that Hisense TV E8Q Pro is equipped with the same Xinxin AI image quality chip H7 as the RGB-Mini LED TV.
据了解，海信电视 E8Q Pro 搭载了与 RGB - Mini LED 电视同款的信芯 AI 画质芯片 H7。In terms of hardware computing power, CPU single-core performance has been improved by 40%, scene-sensing computing capabilities have been improved by 70%, and scene-adaptation computing capabilities have been doubled. At the same time, through AI light color synchronization control technology, the chip extracts light color information respectively before the image is output, and performs 26bit 15680-point high-precision analysis. Then, the light color is mapped and fitted point-by-point and output, so that the picture is in light and dark details and color contrast are better, and the sense of hierarchy is stronger.
为了打造极致的光影视觉体验，海信针对背光光晕问题采取了独特的 "去伪存真" 策略，推出了全新的 U + Mini LED 光晕控制系统。The system achieves ultra-high partitions of up to 8320 and ultra-high peak brightness of XDR Pro 10000nits, effectively improving the contrast and layering of the picture.
海信 E8Q 作为年度旗舰的标杆画质产品，搭载 AI 画质芯片 H6 和黑曜屏 Pro，采用该旗舰系列标配的 330Hz 系统级高刷和 U + Mini LED 光晕控制系统，并配备帝瓦雷影院音响系统，全方位满足用户对于卓越影音享受的追求。
在价格设定上，海信电视 E8Q 系列提供 65/75/85/100/116 英寸五个版本。Among them, the retail guidance prices of E8Q Pro are: 75 inches/13599 yuan, 85 inches/17999 yuan, and 100 inches/27999 yuan; the retail guidance prices of E8Q are: 65 inches/7499 yuan, 75 inches/9999 yuan, 85 inches/12999 yuan, and 100 inches/22999 yuan.
随着海信、TCL 新品的推出以及创维即将发布的 Mini LED 电视，电视行业在 Mini LED 技术领域的竞争愈发激烈。Through continuous innovation and technological upgrades, various brands have brought higher-quality products to consumers, and have also promoted the development of the entire TV industry in the direction of higher image quality and more intelligence.