Alto Electronics: XR Studio, a brilliant chapter of media transformation and virtual production

In today's era of surging digitalization and accelerating changes in the media industry, every deep integration of technology and creativity is like the dawn of dawn, illuminating the new journey of traditional media into the new media field. Recently, an exciting piece of news has caused a strong shock and widespread heated discussion in the field of media communication-Alto Electronics has helped Shanghai Newspaper Group officially deliver the XR studio project carefully built. This milestone achievement is like a bright star, embedded in the vast sky of Shanghai Newspaper Group's transformation of new media and embrace virtual production technology, shining with the brilliance of innovation and breakthroughs.
The Paper News, a subsidiary of Shanghai Newspaper Group, is like a pioneer who dares to try new things, quickly applying this advanced XR studio to live coverage of the World Cup Asian qualifiers. When the live broadcast screen is presented in front of the audience, it seems to open a door to the world of virtual and reality blending, and the effect is amazing. The realistic scene seemed to teleport the audience to every corner of the competition site. The strong sense of immersion was like an invisible magic force, which tightly grasped the audience's senses and hearts, immersing the audience in it and marveled. This innovative practice not only set off a wave of heated discussions in the field of media communication, but also aroused widespread attention and in-depth thinking from colleagues, setting a shining beacon and guiding the entire media industry in the application exploration of virtual production technology. The direction of future development.

1. Comprehensive and excellent upgrades from display equipment to immersive experience

Entering this XR studio carefully carved by Alto Electronics is like entering a dream realm where technology and art. The background screen and floor tile screen of the studio are like two huge technological canvases, both of which use Alto Electronics 'LED display screens. These displays are like brushes with magical magic power. With their superb color reproduction, they depict every color in the virtual scene delicately and accurately, as if injecting the color gene of the real world into it; their high-contrast characteristics make it Between the alternation of light and dark, it shows an unparalleled sense of hierarchy and three-dimensional sense, allowing the virtual and real picture elements to naturally blend, achieving a seamless connection effect, as if it were a magnificent picture drawn by nature; The wide color gamut coverage feature is like a magical color key, opening up a colorful visual world. Whether it is the deep blue sky, the green grass, or the bright and colorful team uniforms of athletes, it is all in the display. Glows the most vivid brilliance.
The full-angle technology independently developed by Alto Electronics is undoubtedly a core highlight of this studio. It is like a magical visual magician, ensuring that the studio can maintain color and brightness at any shooting angle as if it was enchanted. Stability and consistency. Whether it is a tricky close-up shot, a grand panoramic shot, or a dynamic wide-angle shot, there will be no color cast or uneven brightness flaws. This breakthrough in technology has effectively overcome the color cast problem that has long plagued wide-angle shooting. It is like removing a mountain blocking the creative road, giving the creative team a broader degree of creative freedom and flexibility. They can be like flying birds flying freely, exude their creativity and inspiration in the sky created by virtual creation, no longer being bound by technical limitations, and create more shocking and imaginative works.
In addition, the system's integrated motion capture system and real-time rendering technology are like two tacit technological elves in the studio, working closely with Alto Electronics's high-performance LED display. The motion capture system is like a keen sensory detector that accurately captures every subtle movement of an actor or object and quickly transmits this data to real-time rendering technology. Real-time rendering technology is like a high-speed creative engine. Based on the captured action data, complex scene rendering calculations are completed in an instant, perfectly matching the virtual scene with the real action, and greatly enhancing the synchronization of dynamic scene rendering and shooting. efficiency. This innovative model of collaborative combat has opened up more possibilities for creative performance for the live broadcast team, allowing them to create various fantasy and gorgeous visual effects in real time during the live broadcast process, such as athletes flying on a virtual flame track, or competing on a dream stadium under the stars, making the audience feel as if they are in a sports feast beyond reality and feel unprecedented audio-visual shock and surprise.

2. The demand for virtual production is advancing, and the value of XR Studio is brightly demonstrated

In recent years, with the rapid development of technology and the increasing aesthetic needs of audiences, the media industry's desire for high-quality, immersive content is like a burning fire, burning more and more vigorously. This rising demand is like a strong east wind, promoting the widespread use of XR studios in the media industry. XR Studio, an innovative product that organically integrates virtual scenes with LED screens, is like a multi-functional creative factory, allowing media to be like smart craftsmen, flexibly and efficiently produce diverse content, covering sports event broadcasts, variety shows, and News live broadcasts and other fields.
In the broadcast of sports events, the value of the XR studio has been vividly reflected. Taking The Paper's live coverage of the World Cup Asian qualifiers as an example, through XR technology, the live broadcast team can easily create the same virtual scene as the competition site in the studio, and can even create more unique viewing angles and visual effects based on the needs and creative ideas of the event. The audience is no longer just limited to the traditional TV perspective, but can stand on the edge of the court, behind the goal, and even next to the players as if they were immersed in it, feeling the tension and excitement of the game up close. At the same time, XR technology's dynamic capture and real-time rendering capabilities can quickly add gorgeous special effects and animations, such as fireworks blooming, flying ribbons, etc., at wonderful moments such as players scoring goals and celebrating, further enhancing the authenticity and enjoyment of the content., allowing the audience to enjoy a dual feast of vision and hearing while watching the game.
In terms of variety show production, XR Studio provides program creators with an infinite creative space. Whether it's creating a fantasy song and dance performance stage, simulating realistic outdoor adventure scenes, or recreating a time-honored ancient court banquet, XR Studios can easily do it. Creators can switch virtual scenes at will according to the theme and plot development of the program, allowing guests and viewers to shuttle through different time, space and situations to experience unprecedented fun in the program. For example, in a music variety show, through the real-time rendering technology of the XR studio, corresponding virtual stage scenes can be instantly transformed according to the song style and emotional expression of the singer's singing, such as a romantic seaside, a mysterious forest or a bustling city. The night view of the city perfectly integrates the singer's performance with the stage background, creating an immersive music experience, allowing the audience to seem to have entered the singer's inner world and experience the charm and emotional resonance of music with them.
In the field of live news, XR studio also plays an important role. It allows news anchors to report in virtual news scenarios, such as fire scenes, earthquake-stricken areas or major international conferences, allowing viewers to more intuitively understand the full picture and details of news events. At the same time, through motion capture and real-time rendering technology, live news broadcasts can also add various auxiliary information such as data charts and animation presentations to help viewers better understand the background and significance of news content. For example, when reporting on a new technology product launch conference, the anchor can use gestures to display the functional characteristics, technical parameters and other information of the new product in the form of 3D animation in front of the audience at the virtual press conference site, making the audience feel like attending the press conference in person, we can clearly understand the details of the product, which improves the accuracy and vividness of news reports.
The XR studio project delivered by Alto Electronics this time is like an innovation key that accurately matches the needs of the media industry. With its outstanding technological innovation, it perfectly meets the stringent needs of high-quality media live broadcasting. It not only helps customers significantly reduce post-production time, like pressing the time accelerator button for busy media workers, allowing them to complete news reporting and program production tasks more efficiently; at the same time, it also optimizes the on-site scheduling process to enable All links and equipment in the studio can work together like precision gears, reducing friction and delays in work; It also reduces operating costs, reduces the financial burden on media organizations in the fierce market competition, and provides a more sustainable development model. The successful implementation of this project has set a new benchmark for innovation and foresight for news media to apply new virtual production technologies. It has become a model for many media organizations to learn from and learn from, leading the entire media industry in the application of virtual production technology. Step forward.

3. Diversified expansion and extension of innovation and application create a brilliant future for the industry

As a well-deserved technology pioneer in the field of virtual photography, Alto Electronics 'achievements on a global scale are like a shining technological monument. It has successfully built more than 70 virtual studios. These studios are like more than 70 bright pearls scattered around the world, exuding the light of innovation and technology. Driven by the two powerful engines of 5G and artificial intelligence technology, the application scope of virtual studios will be like the boundaries of the universe, further expanding to many industry fields such as education, medical care, and corporate training, opening up a more diverse and digital transformation. A new chapter.
In the field of education, virtual studios will bring an unprecedented learning revolution to students. It can transform boring textbook knowledge into vivid and interesting virtual scenes. For example, in history classes, students can travel through time and space, personally participate in the rise and fall of ancient civilization, and communicate face-to-face with historical figures; in geography classes, students can feel as if they are in In the natural wonders around the world, such as the majestic Himalayas, the mysterious Amazon rainforest or the vast Sahara Desert, experience the geographical environment and ecological characteristics of different regions for yourself; In science classes, students can perform various complex experimental operations in a virtual laboratory, observe the mysteries of the microscopic world or explore the vast starry sky of the universe without worrying about the limitations and safety of experimental equipment. This immersive learning experience will greatly stimulate students 'interest and curiosity in learning, improve learning effectiveness and efficiency, cultivate students' innovative thinking and practical abilities, and lay a solid foundation for future talent training.
In the medical field, virtual studios will become doctors 'right-hand assistants and training tools. It can be used to simulate surgical scenarios, allowing young doctors to practice surgical operations in a virtual environment, feeling every detail and challenge of the operation just like on the real operating table. Through motion capture and real-time rendering technology, the virtual studio can provide real-time feedback on surgical effects based on the doctor's operating actions, such as the location, depth, and amount of blood loss of the surgical incision, allowing doctors to discover and correct their operating mistakes in time and improve surgical skills and level. At the same time, the virtual studio can also be used for medical education and training, such as simulating the pathogenesis, pathological characteristics and treatment plans of diseases, allowing medical students to understand medical knowledge more intuitively and improve learning results. In addition, the virtual studio can also be used for telemedicine consultations, allowing doctors from different regions to discuss patients 'conditions and treatment plans together in a virtual scene, realize the sharing and optimal allocation of medical resources, and improve the quality and efficiency of medical services.