When the intellectual property agencies of Thailand and Indonesia successively issued Trademark Registering approval documents, MNLED's global landscape added key coordinates.
This is no accidental breakthrough. Since the—— launch of the" global brand protection plan" in 2024, MNLED has submitted trademark applications to more than 120 countries and regions around the world, from the United States in the Americas, to Thailand and Indonesia in Southeast Asia, to key markets in Europe and Africa. A brand protection network covering major economies around the world is accelerating. Behind this is MNLED's ambition to base itself on display technology innovation and take a leading position in the international industry. It is also its firm step from intelligent manufacturing in China to global sharing.
Global trademark layout: Building a safety barrier
In the international market competition, trademarks are the brand's ID card and the vanguard for companies to expand their global business. MNLED is well aware of this truth and launched a global trademark layout as early as 2024, established a professional intellectual property team, and formulated differentiated application strategies based on the legal systems and review standards of different countries and regions to ensure that brand rights and interests are effectively protected on a global scale.
The successful registration of trademarks in Thailand and Indonesia is an important achievement of this strategy. In Thailand, in the face of strict review by the Intellectual Property Office on trademark salience and prior rights conflicts, MNLED relied on its unique brand identity design and complete application materials to go through full-process tests such as formal review, substantive review, and 60-day announcement period. Finally, it successfully obtained the certificate; in Indonesia, in response to the special local process of first announcement and then review, MNLED conducted market research in advance to avoid potential trademark conflict risks, passed the case with zero objections within the 6-month announcement period, and then efficiently completed the substantive review, ending successfully within the regular cycle of 19-26 months.
Applying for trademarks in more than 120 countries and regions is not a simple accumulation of quantity, but a strategic prediction of the global market. rdquo; The person in charge of intellectual property rights of MNLED said that we must ensure that no matter which market MNLED products enter, they can conduct business with a legal and clear brand identity, laying a solid foundation for subsequent product promotion, channel construction, and cooperation negotiations. rdquo; At present, in addition to the United States, Thailand, and Indonesia, MNLED's trademark applications in many countries and regions such as Europe, Germany, France, Southeast Asia, Malaysia, Singapore, Africa and South Africa have entered the substantive review stage, and the global brand protection system is gradually improving.
Core of technological innovation: Injecting core power
If trademarks are the safety barrier for MNLED's globalization, then technological innovation is the core engine for its exploration of the international market. As a company focusing on the development and application of Mini/Micro LED technology, MNLED has accumulated a number of core patents in the display field. Its products are not only competitive in image quality and performance, but also can accurately match the scene needs of different markets around the world.
Take the 5 outdoor folding TV and multi-layer rotating rental screen, which are favored by TV IKLAN Group, Indonesia's largest media company, as an example: The former adopts IP65 waterproof and dustproof design and is equipped with a lightweight folding structure for the high temperature and rainy climate in Southeast Asia. It can be quickly adapted to different size advertising space installation; the latter breaks through the limitations of traditional static display and uses 360 dynamic rotation effect and modular splicing technology to perfectly suit diversified scenarios such as commercial activities and festival publicity. The reason why these products can be recognized by international customers is precisely because MNLED has integrated global thinking at the beginning of technology development, which not only retains core technological advantages, but also takes into account the environmental characteristics, usage habits and market needs of different regions.
Not only that, in the field of high-end display, MNLED's Mini LED TVs, professional displays and other products have made their mark in the high-end consumer market in Europe and the United States with thousands of technical highlights such as zone light control, 4K ultra-high definition resolution, and high dynamic range; in the field of commercial display, its customized LED splicing screens and transparent display products have also entered shopping malls, hotels, and cultural tourism projects in Southeast Asia and the Middle East. ldquo; Technology has no national boundaries, and good products can impress users around the world." rdquo; The person in charge of research and development of MNLED said that the company is currently continuing to increase investment in research and development to develop more energy-saving, smarter, and more interactive display products based on global market trends, injecting continuous impetus into global expansion.
Breaking the situation in international cooperation: building bridges
Trademark layout paves the way and technological innovation empowers, while international cooperation is a bridge for MNLED to accelerate its integration into the global market. Previously, the CEO of TV IKLAN Group, Indonesia's largest media company, led a delegation to inspect MNLED. Not only did he show strong interest in its products, but he also intended to sign a contract to become an official agent in the Indonesian market. Behind this cooperation intention is TV IKLAN's recognition of the strength of MNLED products., it is also a direct reflection of the increased influence of the MNLED brand in the Southeast Asian market.
The potential cooperation with TV IKLAN is an important attempt for us to explore the Southeast Asian market through point-to-point approach." The person in charge of MNLED's overseas market said that TV IKLAN has more than 3500 advertising spaces in Indonesia, covering core business districts and transportation hubs. Its channel advantages are highly complementary to MNLED's product advantages. The successful registration of the Indonesian trademark will clear obstacles at the brand level for cooperation between the two parties and accelerate the product implementation process. rdquo;
In addition to Indonesia, MNLED has also launched localization cooperation negotiations in Thailand, and plans to join forces with local advertising operators and cultural and tourism companies to introduce outdoor display products to business districts and scenic spots in popular cities such as Bangkok and Chiang Mai; in Europe, it is cooperating with professional display solution providers to explore application cooperation of Mini LED technology in the medical and education fields. ldquo; We are not just selling products, we are also partners.& rdquo; The person in charge of MNLED emphasized that in the future, we hope to find more like-minded partners around the world to jointly build a cooperation ecosystem of technology + channels + scenarios, so that MNLED's products can serve users in more countries and regions. rdquo;
Ambition Outlook: From Global Layout to Global Leadership
From the launch of trademark applications in more than 120 countries in 2024, to the implementation of trademarks in the United States, Thailand, and Indonesia; MNLED's globalization journey has taken solid steps from breakthroughs in core technologies to the gradual flowering of international cooperation. But from MNLED's perspective, this is just the beginning.
Our goal is to become a leader in the global display industry and make MNLED synonymous with high-quality display in the international market. rdquo; The founder of MNLED said that in the next three years, MNLED will promote its globalization strategy in three major directions: first, accelerate the global layout of trademarks and patents to achieve full coverage of intellectual property rights in major markets; second, deepen technological innovation and launch more high-end display products that adapt to the global market; third, expand localized operations and establish offices or cooperation centers in key regions such as Southeast Asia and Europe to improve market response speed and service capabilities.
As the global display industry upgrades to Mini/Micro LED technology, MNLED is ushering in unprecedented development opportunities. Based on the global trademark layout, with technological innovation as the core, and with international cooperation as the bridge, MNLED's global ambition is gradually becoming a real future. Not only can MNLED display products be seen on the streets of Thailand and Indonesia, but there will also be users in more and more countries and regions feel the better life brought by display technology through MNLED's technology and products.
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