Zhouming Technology and iQiyi: Bright double stars in the field of virtual production, leading the w

In an era when film and television production technology is changing rapidly and innovation and changes are surging, virtual production is reshaping the pattern of film and television creation with its unique charm. On December 12, the high-profile first China Innovative Imaging Competition grandly announced the winners at the 2024 Beijing International Audiovisual Conference, which was like a blockbuster that caused a strong shock in the film and television industry. Two virtual shooting dramas,"Dream Returning" and "Feather of the Cloud", carefully produced by iQiyi and fully provided LED virtual shooting hardware solutions by Zhouming Technology, are like two dazzling stars, winning the first and second prizes of the virtual production unit respectively. This brilliant achievement is not only a high praise for the artistic quality and technical level of these two works, but also an authoritative recognition of the fruitful results achieved by Zhouming Technology and iQiyi in the field of virtual production and jointly exploring the path of innovation. Sexual affirmation is like a shining milestone, engraved on the outstanding contribution and firm determination of both parties in promoting technological progress in the film and television industry.

1. Top competition recognition: The glory of the blending of creativity and technology

" China Innovative Image Competition", an authoritative event co-sponsored by China Film and Television Technology Society in conjunction with Communication University of China and Beijing Film Academy, is like an Olympic event in the film and television industry. It aims to comprehensively display top works and outstanding talents in the field of domestic image creativity and production. From the moment the competition was launched, it has been like a powerful magnet, attracting 722 works from 23 provinces, cities and regions across the country, as well as Hong Kong and Macao regions to actively participate in the competition. You can imagine the fierce competition. After layers of screening and strict review, only 187 works stood out and won the honor of winning masterpieces. Among them, virtual production works were rare, with only 38.
As Xu Jin, chairman of the China Film and Television Technology Society, said at the competition, this competition undoubtedly demonstrates the highest level in the field of domestic image creativity and production. It is like a mirror that clearly reflects the innovation frontiers and technological peaks of the industry. And iQiyi's "Dream Returning" and "Cloud Feather" can compete in this fierce competition full of masters, relying on the deep integration and perfect combination of creativity and technology, like a pair of agile dancers jumping out on the stage. The most gorgeous dance posture successfully stands out. This is not only a high recognition of the outstanding talent and unremitting efforts of iQiyi's virtual production team and main creative team, but also a strong affirmation of the craftsmanship spirit of all partners, including Zhouming Technology, who are persistent in pursuing and improving. This honor is like a burning torch that illuminates their way forward. It is also like an invisible whip that spurs them to constantly surpass themselves on the road of future creation and bravely climb higher art and technology.

2. Technology-empowered creation: Transform infinite imagination into shocking reality

Zhouming Technology, as the leader in the field of LED light displays, is like a behind-the-scenes hero, providing indispensable core hardware support for iQiyi Hengdian virtual production studio and becoming a solid foundation for realizing virtual production creativity.
In "Dream Returning", a series full of fantasy colors and visual challenges, the Upad IV LED display of the Zhouming Starlight series is like a magical visual magician, providing the complex and changeable water scenes and the blending of reality and reality in the play. Rain and snow special effects give life and soul, and provide a perfect presentation platform. With the strong collaboration of the iQiyi IQStage virtual production platform, the show successfully overcome many troublesome technical problems in traditional green screen shooting, such as the reduction of picture texture caused by light distortion, cumbersome special effects synthesis and poor effects. Through Zhouming Technology's advanced LED display technology, the WYSIWYG shooting experience that film and television producers dream of is realized, allowing creators to preview the final visual effects in real time at the shooting site, as if they have a magic key to open the door to creativity. Especially in the processing of water dramas, Zhouming Technology's display displays provide a highly layered and realistic visual effect with its excellent color reproduction, high contrast and accurate light and shadow control capabilities, as if bringing the audience into it. It brings into a water wonderland that is both real and illusory, making every subtle ripple and every refracted light lifelike, which is amazing.
"Feather of the Cloud" also leads the wave of film and television production with its unique innovative attitude. As the first drama series in China to be broadcast using real-life + virtual production, it is like a brave pioneer, boldly trying new technologies and new methods. Zhouming LED display is closely combined with iQiyi's patented perspective matching and virtual depth of field algorithm, like a tacit couple, jointly creating an extremely realistic scene effect. This innovative technology application has significantly improved on-site execution efficiency through clever strategies of putting forward later work. Shooting efficiency is like installing a high-speed engine, which has been increased by more than 30%. At the same time, resource allocation has become more streamlined and efficient, just like a savvy commander who rationally allocates human, material and time resources. This breakthrough technology application not only frees creators from the shackles of traditional production models, but also gives them more creative freedom, allowing them to express their creative inspiration in the blending space of virtual and reality. It also brings a more immersive viewing experience to the general audience, making the audience feel as if they are in the world of the series, experiencing the joys, sorrows, and thrilling plot journey with the characters.

3. Create a full-link solution: Build a new blueprint for the virtual production ecosystem

Virtual production is by no means just an isolated technological innovation. It is like a huge stone invested in the lake of the film and television industry. It stirs up ripples that promote innovation in the entire industry layer by layer. It is a way to drive the comprehensive transformation of the film and television industry and move towards a new development model. A powerful driving force. In recent years, Zhouming Group and its subsidiary Redio, like industry leaders, have actively carried out in-depth cooperation with many partners at home and abroad such as iQiyi, Time Coordinates, and Pixotope to work together to explore the infinite possibilities of virtual production. Their cooperation footprints cover many popular film and television projects, such as "King of the Sky" and "Instant Universe". These works are like flags, demonstrating their outstanding achievements and innovative practices in the field of virtual production.
Globally, Zhouming Technology has built more than 110 digital studios with its grand strategic layout and excellent execution. These digital studios are like film and television creation bases full of creativity and technological charm. Through the full-link solution of XR virtual shooting system + digital assets + DCI certified LED movie screens, Zhouming has gradually built a huge and complete virtual production ecosystem. This ecosystem is like a self-sufficient and dynamic ecosystem, in which all links are closely connected and mutually reinforcing. The XR virtual shooting system provides creators with unprecedented creative space and shooting experience, allowing them to freely build scenes and design plots in a virtual environment; digital assets are like a rich treasure house of materials, providing a steady stream of inspiration for creation. Source and material support; DCI-certified LED movie screen ensures that the quality of the picture finally presented to the audience meets the top film screening standards, bringing an unparalleled visual feast to the audience.
Looking to the future, Zhouming Technology will continue to unswervingly focus on innovation-driven development strategy, like an innovation engine that never stops rotating, and will continue to inject strong content innovation in diverse fields such as film and television, e-sports, variety shows, and advertising. Technological power. In the vast starry sky of the film and television industry, Zhouming Technology will join hands with more partners, like bright stars gathering into a vast galaxy, jointly promote the prosperity and development of China's film and television market and bring more creativity to the global audience. Excellent works that shock the vision and touch the soul have written a more glorious chapter in the history of innovation and development of the film and television industry, and have become a shining beacon that leads the field of virtual production to new heights.