Driven by the vigorous development of streaming platforms and innovative practices in Hollywood, virtual production and XR technology are reshaping the global film, television and entertainment industry at an unprecedented rate. From big-screen movies to popular dramas to immersive concert documentaries, application cases of these cutting-edge technologies are blooming like flowers. According to the virtual production market report released by Grand View Research, the virtual production application market in the Asia-Pacific region will surge to US$2 billion by 2030, and the compound average annual growth rate (GAGR) between 2024 and 2030 will reach 20.1%., showing amazing development potential.
As a leading company in Malaysia's film and television industry, 3Particle has always been at the forefront of technological innovation, actively integrating cutting-edge technology into diverse fields such as stage leasing, film and television shooting and entertainment immersive experience. In response to the growing market demand for virtual production, 3Particle launched XyperReal Stage, the top virtual production R & D and creation center this year. This innovation platform integrating technology research and development, achievement display and industry exchanges not only carries the mission of promoting content upgrading in Malaysia's entertainment industry, but is also expected to become a new landmark in the field of virtual production in Southeast Asia.
The core technical highlights of XyperReal Stage come from its advanced LED display system. The system adopts Yimei Creative Research Technology's PIXREAL HIRO1.9 Pro solution, is equipped with Jigu Technology MBI5264 driver chip, Bonteng Technology Tessera controller, and combines Mo-SYS image tracking technology to build a highly integrated virtual production technology system. Through sophisticated color correction algorithms, XyperReal Stage achieves ultra-realistic restoration of the picture. Its 16-bit gray scale, ultra-high refresh rate of 7,680Hz and extreme contrast ratio of 10,000:1 allow virtual scenes to seamlessly integrate with real pictures, truly breaking the boundaries between reality and reality, providing creators with infinite possibilities.
"Virtual production is the crystallization of the perfect integration of art and technology.& quot;3Particle founder Ts. When talking about XyperReal Stage, Carl Loo said that cooperation with industry-leading companies such as Yimei Creative Research, Jiju, and Bonteng ensures that we are always at the forefront of technology. This creative center will not only serve radio and television production, commercial shooting and film production, but will also be open to the industry and provide virtual production technology demonstrations and professional training courses. quot; It is worth mentioning that XyperReal Stage specially invited Hussin Khan, a senior Hollywood visual effects expert, to participate in technical training, aiming to lower the technical threshold of virtual production and cultivate more professional talents for the Malaysian film and television industry.
Lin Yisheng, general manager of Jigu Technology, is also very proud of the successful implementation of XyperReal Stage:" As an incubation base for Malaysia's virtual production industry, XyperReal Stage has strict requirements for LED display quality. In order to solve common technical problems such as black field and low-gray flicker in shooting, a lot of effort has been invested in chip research and development. The success of this project is inseparable from the close cooperation of upstream and downstream enterprises in the industrial chain.& quot;

It is reported that 3Particle is working with Malaysia Digital Economy Corporation (MDEC) to promote industrial upgrading plans. Through XyperReal Stage, both parties plan to demonstrate the technical advantages, production processes and practical application effects of virtual production to film and television practitioners and industry customers, helping digital content achieve leapfrog upgrades from flat to three-dimensional, and from static to dynamic. The launch of this innovative platform will not only inject new vitality into Malaysia's film and television industry, but is also expected to become a source of inspiration and cradle of technological growth for content creators, pushing the Southeast Asian film and television entertainment industry to new heights.