Lehman Optoelectronics: Overseas market demand was relatively stable in the first two months of this

According to Jiweiwang, recently, Lehman Optoelectronics said in an institutional survey that demand in overseas markets was relatively strong last year. Judging from the situation in the first two months of this year, demand was relatively stable. The LED display industry has achieved localized transformation of the entire industrial chain. The proportion of the entire industry's supply chain is at a very high level in the world, and there are no relatively complete competing alternative industrial chains in overseas countries and markets. Therefore, domestic LED display products The global competitiveness of products is relatively strong. Coupled with the end of the COVID-19 epidemic and the easing of local international tensions, the company is confident that overseas markets will achieve steady growth this year.

Lehman Optoelectronics took the lead in mass production of microled ultra-high definition display products based on COB technology in 2018, becoming one of the first companies in the world to mass produce MicroLED products based on COB technology. After years of technological innovation and hard work, the company now has mass production capabilities for both COB formal and flip chip technology routes, and the full process yield ranks among the top in the industry. The company has also launched a cost-reducing tool-pixel engine technology, which can greatly improve the visual resolution of COB display panels without much increase in cost. According to statistics from the authoritative organization DISCIEN, the company ranks first in the industry in COB small-pitch display market share in the mainland of China from 2021 to 2022.

At present, more and more peer companies have entered the field of COB small micro-pitch display, which has promoted the further expansion of the market and enhanced customers 'recognition and acceptance of COB display products. COB technology in the small micro-pitch LED display market. The penetration rate is getting higher and higher.

In the future, Lehman Optoelectronics will focus on the MicroLED ultra-high-definition display industry, continue to explore business opportunities in the three major tracks of the dedicated display, commercial display, and home display markets, insist on grasping both domestic and overseas markets, and strive to maintain the COB display business segment market share. The first industry status; at the same time, through refinancing or own capital investment, we will promptly expand the production capacity of COB ultra-high-definition display panels and complete machines, and seize the development opportunities of the small-pitch LED display industry.

In terms of R & D, Lehman Optoelectronics will focus on strengthening technology R & D and reserve in emerging fields such as COG, AR/VR, and Metaverse this year, and launch cutting-edge technologies and products in the industry in a timely manner; in terms of personnel, Lehman Optoelectronics will focus on expanding domestic and international sales team size, increase manpower coverage, and increase per capita output; in terms of channels, Lehman Optoelectronics will tap the potential of distribution channels and increase stickiness, deepen its strategic partner groups, expand its involvement in industry fields, and accelerate the expansion of market blank areas; In terms of marketing measures, Lehman Optoelectronics will build more product marketing experience centers to further promote the market penetration of commercial and household ultra-high-definition display products by strengthening experiential marketing. At the same time, it will set up more regional offices and branches (subsidiaries) overseas. The company will increase the frequency of development, communication and visits to overseas customers and organize participation in various important international exhibitions to expand business opportunities in more international markets.