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Zhouming Technology's Light and Shadow Empowers Shenzhen Joy City: It will be the top spot after ope

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  • 2025-08-02 16:22:23
On July 12, Shenzhen's commercial landscape ushered in a momentous moment. The Bay Area's first Joy City project was grandly launched. This new city landmark, which took 15 years to polish and spent 20 billion yuan to build, achieved astonishing results of 420,000 passenger traffic and nearly 20 million yuan in sales (excluding Apple and automobile categories) on its first day, making it a strong top spot on the popular shopping list. Top 1 has set a new record for Shenzhen's commercial opening popularity. Behind this commercial feast, Zhouming Technology, as an enabler of the core vision system, uses an integrated light display solution composed of over 700㎡LED screens, multiple sets of naked-eye 3D digital content and self-developed control platforms to provide business The intelligent upgrade of scenarios injects hard-core technology, helping it become a new engine to activate urban consumption vitality.
News Broadcast| Empowering the first Joy City in the Bay Area, Zhou Ming builds a new city-level light display landmark
It is worth mentioning that Shenzhen Joy City appeared on CCTV's "News Network" immediately after its opening. It has become a model for urban commercial upgrading by promoting the innovative practice of stimulating new vitality in consumption by promoting the first-time economy.
News Broadcast| Empowering the first Joy City in the Bay Area, Zhouming builds a new city-level light display landmark

Xingyao USMIII: Shenzhen has never lacked shopping malls, the visual business card of urban landmarks"

, but a new commercial space with both immersive experience and strong social attributes has always been the market's desire. Shenzhen Joy City covers nearly 3 million permanent residents, and the surrounding areas are in the renewal stage. How to break through in mature business districts and create a commercial attraction field that can retain, attract, and make people willing to interact?
Joy City's solution is to replace pure brand building with scene resonance. On the main facade of the main entrance of the project, two Xingyao series USMIII 6.67 LED displays created by Zhouming Technology, with a total area of over 700 square meters. They are not only visual entrances and communication carriers, but also become the link between the project and brand value symbiosis.
This" giant screen" hides many technological tricks: Under the strong light of the day, the ultra-high brightness of 10000nits ensures that the picture is clearly visible, and information can be accurately transmitted even under the scorching sun in Shenzhen's summer; As night falls, naked-eye 3D content is staged in turn, and light and shadow are interlaced to create a shocking visual spectacle, quickly becoming a" check-in place for urban night scenes", attracting countless citizens to stop and shoot; After connecting to Zhouming's self-research control platform, the operation team can complete content playback and switching with one click, flexibly responding to holiday themes, brand activities, etc. Diversified needs;IP65 high protection rating module with double-sided glue poured heat dissipation design provide double insurance for long-term stable outdoor operation"".
"I was originally here for dinner nearby, but I was completely attracted by the big screen at the door! The three-dimensional effect of naked-eye 3D is so amazing that videos taken at random were posted to friends circles, and many friends asked where they were. rdquo; Citizen Ms. Zhang's sigh expressed the sentiments of many people. Within the mall, Zhouming LED screens are also deployed in multiple public areas, which serves as a deep integration of atmosphere responsibility with event operations and interactive mechanisms, helping to open up a complete closed loop for visual attraction and participation in interactive consumption transformation.
News Broadcast| Empowering the first Joy City in the Bay Area, Zhou Ming builds a new city-level light display landmark

Opening: The two-way journey of optical display technology and commercial value

From K11 in Taiziwan, Shenzhen to Joy City on Chuangye Road, Bao 'an, Shenzhen's commerce is experiencing a wave of upgrades with the experience economy as its core. The popularity of Shenzhen Joy City is no accident. It accurately captures the needs of contemporary young people for cultural expression, social interaction, and immersive experience. Zhouming Technology uses its leading edge in LED light display technology to provide unlimited implementation for these needs. possibility.
News Broadcast| Empowering the first Joy City in the Bay Area, Zhou Ming builds a new city-level light display landmark
In this cooperation, Zhouming Technology is by no means a simple hardware supplier, but a co-creator deeply involved in digital content creation, interactive design and cultural connection. By combining light display technology with business logic and humanistic needs, technology can truly serve experience upgrades. In the future, Zhouming Technology will continue to deepen the integration of light and display solutions, join hands with more urban-level commercial projects, and use light and shadow technology to define a new generation of commercial spaces, so that every screen can become a bridge connecting people and scenes and activating commercial value.

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