2023 The performing arts market is off to a good start. Can rental screens remain popular?

The three-year epidemic has profoundly affected thousands of businesses, and I have to sigh at the harsh winter. For the LED display industry, the domestic market demand will be weak in 2022, and the demand in foreign markets will rebound sharply. Especially the concentration of the foreign performing arts market, LED rental screens will have unlimited popularity in overseas markets. Since the implementation of the new epidemic policy, the performing arts market has leapt during the Spring Festival. Various offline performances that were dormant and put on hold in the past have been put on the agenda. Theaters, concerts, music festivals, Live Houses, etc. have ushered in a long-suppressed outbreak period. Will LED rental screens remain popular in the domestic market?

LED rental screens affected by the epidemic

Both domestic and foreign markets

LED rental screens have always been a relatively active area in the LED display industry. Especially after the long scroll of LED screen Chinese painting presented at the 2008 Beijing Olympics, the LED rental display market has ushered in rapid development for many consecutive years. The scale of the rental market continues to expand, and the main application areas have gradually expanded from large-scale cultural performances and major sports events to commercial markets such as high-end conferences and large-scale exhibitions. Moreover, with the continuous improvement of small-spacing technology, the rental screen market is expanding into more fields. The impact of the epidemic in the past three years has caused LED rental screens in recent years to show twists and turns in different market environments.

domestic market

Survey Data Chart of China Performance Industry Association

In the past three years, due to the severe impact of the domestic epidemic prevention and control situation, most public places in the country have strictly controlled the number of people, and the performance market has declined. According to survey data released by the China Performance Industry Association in March 2022, more than 4000 performances were cancelled or postponed from mid-February to mid-March, and about 80% of the projects will be suspended or postponed in late March. The cancellation of these performances also means that the demand for a large number of LED rental screens used in stage construction is facing a diving decline.

foreign markets

Foreign markets are also closely related to foreign epidemic prevention and control policies. Since 2022, foreign epidemic prevention and control have gradually relaxed, the performance market has shown a retaliatory recovery, and the demand for rental screens has naturally gradually increased. According to Billboard Boxscore data, from November 1, 2021 to October 31, 2022, the total box office of the top ten overseas tours was US$2.2 billion, 36% higher than the whole of 2019. That is more than four times the $519 million box office in 2021, limited by the epidemic. It can be seen that during this year, the explosion of the overseas performance market brought unprecedented market demand for domestic LED rental screens.

According to customs statistics, domestic LED display exports from January to December 2022 reached US$1.617 billion (approximately RMB 10.902 billion), a significant increase of 37.15% compared with 2021. Judging from the 2022 annual reports of various listed companies, overseas market performance accounts for a large proportion. When visiting LED screen companies, many screen companies told HC LED Screen Network that many manufacturers making LED rental screens in overseas markets in 2022 The order performance has grown rapidly, forming a sharp contrast with other screen companies in the domestic market.

Judging from the above data, the domestic LED rental screen market is not optimistic in 2022, while the foreign market has benefited from the explosion of its performance market and shown a good recovery.

In 2023, the domestic performance market will get off to a good start, and the rental screen market will open up.

In 2023, the domestic performance market will usher in an earlier spring than in the meteorological sense.

According to calculations by China Performance Industry Association based on box office data from major ticketing platforms, there will be more than 9400 commercial performances nationwide during the Spring Festival holiday in 2023, a year-on-year increase of 40.92% compared with 2022 and a year-on-year increase of 22.5% compared with 2019; Box office revenue was 378 million yuan, a year-on-year increase of 3.85% compared with 2022, and the number of attendees was 3.238 million, a year-on-year increase of 5.56% compared with 2022. Both box office and audience numbers recovered to about 80% of 2019.

The implementation of the new epidemic policy has brought the most intuitive impact on the performance market. The number of tourists traveling during the Spring Festival in 2023 will increase by 23.1% year-on-year. The national tourism market will accelerate its recovery, and the number of tourists performing arts and performances will also increase significantly compared with the same period in 2022.

One industry leads all industries, and the recovery of the performance market has successively driven the consumer market. The domestic market is recovering soon. At the same time, LED rental screens have also shown their skills at foreign exhibitions.

At the four-day ISE2023, domestic screen companies competed to showcase new products and the latest technologies, and some companies also exhibited stage rental screen solutions, such as lianjian Optoelectronics 'outdoor rental application COB, and Shijue Guangxu's Super Series outdoor large screen, with a high transparency of 70% and a maximum brightness of 4000nits, can present excellent stage visual effects under different light conditions.

It can be seen that after the adjustment of the new epidemic policy, rental screens will usher in prosperity in domestic and international markets in 2023. Although some people believe that there is retaliatory growth in the market, we can still foresee that as long as the performance market grows, LED rental screens will still become a major driving force for revitalizing the LED display market.

Performance market offline and online approach

Transparent display into rental screen array

After three years of training in the online performance model, the performing arts market has gradually realized that the past era of relying solely on offline performances has passed. Under uncertainty, digital expansion and offline + online performance models are the future trends.

As a result, the performance market has also higher requirements for terminal display equipment in performance venues. Online performances focus on presence and use real-time live broadcasts. LED screens used in stage construction require more superior performance to support the stage presentation requirements in real-time live broadcasts, which requires LED rental screens to meet radio and television broadcast requirements.

In April 2022, Cui Jian held the first online live video concert, and more than 40 million people shared the music feast online. On that day, in addition to Cui Jian's rock and roll strength as in the past, there was also the super shocking large LED screen at this online concert. It is understood that this stage design uses an LED screen surrounded by three sides and combined with the LED squares above the head to create a quite three-dimensional stage effect. The entire LED display screen is provided by Shenzhen Tailong Vision Technology Co., Ltd. The display products used this time cover dual applications of rental and small spacing, solving the actual needs of the rental and fixed installation market. Can adapt to multiple installation methods.

In order to adapt to the richer and more diverse stage building needs, LED rental screens also need to be upgraded in a timely manner. Small spacing, ultra-clear and ultra-thin, and standardization have become the future development trend of rental screens. In addition to conventional rental screens, standardization and customization of LED transparent screens go hand in hand, and they have also been integrated into the rental screen array due to their light weight, thin structure, high flatness, and adaptability to multiple installation methods.

Although LED rental screens are widely used and have a broad stage, there is still one thing that we cannot take lightly is safety issues. In July 2022, the large LED screen suddenly fell during the Hong Kong Red Hall concert. Members who were performing on the stage were severely injured, causing an uproar in the LED display circle. During subsequent accident investigation, it was found that a steel cable on the on-site display screen broke, causing the large screen to fall. This accident also warns us that safety comes first when applying tens of millions of rules. Whether it is a producer or a builder, application safety must be put first. Only in this way can LED rental screens be widely used on various stages, so that people will not turn color when talking about the screen.

The recovery of the performance market has brought development opportunities to LED rental screens in both foreign and domestic markets. I believe that with the popularity of the performance market, LED rental screens will continue to be popular!