2025 CCTV Spring Festival Gala: Technology leads, LED display technology shines to a new level on th

On January 19, China Central Radio and Television held a grand press conference on the high-profile "2025 Spring Festival Gala", which comprehensively demonstrated to the public the dazzling highlights of this year's Spring Festival Gala in terms of program layout and technological innovation. This press conference is like a window, allowing the global audience to have a glimpse of the upcoming technological feast on the Spring Festival Gala stage in advance.
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Judging from the current preview information, the 2025 Spring Festival Gala will continue to innovate boldly in the form of program display, and LED display and LED display technology will once again become the protagonists on the stage without any suspense"". With their unique charm and powerful functions, add gorgeous colors to the Spring Festival Gala.

1. The 5m * 5m LED cube lifting module creates a" dreamy" space

The stage design of the 2025 Spring Festival Gala is unique. The main stage is naturally connected to the audience. Its shape is just like a Ruyi that symbolizes good luck and conveys the beautiful New Year blessings. In the center of the stage, a 5m*5m LED cube lifting module is particularly eye-catching. This module can be called the magic box for the Spring Festival Gala stage. It cleverly combines cutting-edge technologies such as naked-eye 3D, ultra-high-definition visual projection, and augmented reality to create a desirable space full of fantasy colors and rich and varied layers.
When the program is going on, the LED cube lifting module continues to change its shape and picture as if it is given life. Sometimes it turns into towering mountains, sometimes it turns into a sparkling lake, giving TV viewers an immersive experience that seems to be immersive. Whether watching wonderful song and dance performances or enjoying humorous sketches and cross talks, audiences can integrate more deeply into the program through this magical space and feel the unique charm of the Spring Festival Gala stage.
In order to create a more perfect studio space that integrates heaven and earth and an acoustic studio environment that meets high standards, the radio station has also made great efforts to create a studio space. In addition to the LED cube lifting module, projection roller shades, LED mobile large screens, LED lifting stages, computer lights and distributed precision sound reinforcement technology are also used. These equipment and technologies work together to create a stage environment with excellent sound and painting for the Spring Festival Gala, allowing the audience to enjoy an ultimate audio-visual feast while enjoying the program.

2." XR + digital twin + VP" fusion shooting opens a new era of stage interaction

On the road to technological innovation, the Spring Festival Gala has never stopped exploring. Following the successful combination of VR (virtual reality technology), VP (virtual production technology) and XR last year, this year's Spring Festival Gala made bold innovations, introducing digital twin technology and large-scene scanning and reconstruction technology, realizing XR + digital twin + Fusion shooting of VP.
With the help of the XR hyper-digital reality ultra-high definition production system, the main station conducted large-scale scene scanning and three-dimensional modeling of the ancient buildings to be presented on the stage of the Spring Festival Gala. Through this technology, the originally limited stage space is infinitely extended, and a beautiful virtual stage space can be presented in front of the audience. In this virtual space, ancient buildings seem to travel through time and space, perfectly integrating with modern stage performances, bringing the audience a visual feast that spans ancient and modern times.
What's even more amazing is that the production system also enables real-time interaction between actors on the stage and their digital clones on the large screen. The actors danced on the stage, and their digital avatars danced in the same manner on the big screen. The interaction between the two was smooth and natural, as if it were a dialogue between two parallel worlds. This cross-screen interactive effect not only brings a new visual experience to the audience, but also makes the Spring Festival Gala stage more full of technology and futuristic.
In addition to the XR hyper-digital reality ultra-high definition production system, the main station also uses a high-precision artificial intelligence visual tracking system. This system is like an invisible eye that can collect actor's position and posture data in real time, and based on this data, make virtual effects appear accurately in specific locations. In song and dance programs, every action of the actors can trigger corresponding virtual effects, such as blooming flowers, flashing stars, etc., adding more fantasy color and interactivity to the program.

3. AIGC animation generation technology makes traditional culture" come" alive

As the latest achievement of technological development, AIGC (Artificial Intelligence Generated Content) technology will also shine on the stage of the 2025 Spring Festival Gala. Jiang Wenbo, a member of the editorial meeting of the headquarters, said that the headquarters and Alibaba Cloud Computing Co., Ltd. worked together to make characters in ancient books and ancient paintings move through the character dynamic AIGC algorithm. Those ancients who were originally still on paper, with the blessing of AIGC technology, seemed to travel through time and space and regain the vitality of life. They either recite poems and paint, or dance, vividly demonstrating the breadth and unique charm of China's traditional culture.
In song programs, the AIGC animation generation model also plays an important role. It can generate matching visual content such as characteristic characters, environmental backgrounds and scene elements based on the theme and emotions of the song. These visual content is perfectly integrated with the singer's singing, presenting a different stage effect for the audience. For example, in a song depicting nature, the AIGC animation generation model generates scenes of green mountains and clear waters, birds singing and fragrant flowers, making the audience seem to be in the beautiful nature and feel more deeply the emotions conveyed by the song.

4. Live broadcast of 8K Spring Festival Gala, domestic equipment helps upgrade the visual feast

Since 2025, Radio Station has used 8K and 4K mode to produce 8K Spring Festival Gala for four consecutive years. This not only demonstrates Radio Station's leading position in the field of ultra-high definition video, but also reflects its unremitting pursuit of improving the audience's viewing experience. In the production of this year's Spring Festival Gala, Radio Station made a major breakthrough and initially realized the localization of 8K production and broadcasting equipment.
At present, the station has a series of domestic 8K equipment, including 8K cameras, 8K switching stations, 8K monitors, 8K picture splitters, etc. The performance of these domestically produced devices is excellent and can fully meet the high requirements of 8K live broadcasts of the Spring Festival Gala. This year, Radio Station will complete the production of 8K ultra-high definition video +3D clear color audio frequency with nationally produced 8K equipment, and related programs will also be simultaneously broadcast on hundreds of ultra-high definition screens across the country.
At that time, audiences can enjoy the delicate pictures of every wonderful moment on the Spring Festival Gala stage through their 8K TV at home or in front of the outdoor ultra-high-definition screen. The expressions of the actors, the texture of their costumes, and the details of the stage will be clearly visible. Coupled with the surround effect of the three-dimensional colorful sound frequency, it will seem to move the Spring Festival Gala stage directly to the audience, allowing the audience to enjoy it at home. A shocking audio-visual experience.
With the rapid development of technology, LED display technology has become more and more widely used in festival celebrations. It not only brings an unprecedented shocking experience to the audience in terms of visual effects, but also makes remarkable progress in terms of interactivity and intelligence. Looking back at the Spring Festival Gala in recent years, it is not difficult to find that the area of LED displays is getting larger and larger, and the performance standards are getting higher and higher. At the same time, VP, XR, motion capture technology, AI technology, etc. are increasingly integrated with LED display technology, jointly creating a more colorful visual effect for the Spring Festival Gala stage.
In the outdoor field, LED displays have gradually become a beautiful landscape. Whether it is a bustling commercial center or a lively tourist attraction, you can see LED displays. With their high brightness, high definition and colorful pictures, they attract people's attention and become an important carrier for information dissemination and cultural display.
These development trends have undoubtedly created a broad market space for LED display manufacturers, but they have also brought unprecedented challenges. In terms of technological innovation, manufacturers need to continuously increase investment in R & D, keep up with the pace of technological development, and launch more advanced and efficient LED display products. In terms of market competition, manufacturers need to continuously improve product quality and service levels, establish a good brand image, and remain invincible in the fierce market competition.
The 2025 CCTV Spring Festival Gala will be a feast of the perfect integration of technology and art, and LED display technology will also play a vital role in this feast. Let us look forward to the arrival of the Spring Festival Gala and witness the more dazzling light of LED display technology on the stage.