"Avatar 3" was screened in advance, and Chengdu CINITY LED screen was unveiled

At 18:00 on December 17, Pacific Studios CINITY LED Cinema located in Jianyang Donglai Impression Culture and Sports Center in Chengdu officially opened the pre-screening of "Avatar 3", a full 30 hours ahead of the national official release time at 0:00 on December 19. The core highlight of this screening is the country's largest fully transparent CINITY LED Dolby panoramic sound screen mounted by the movie hall. This screen is 23 meters long and 12.1 meters wide. It relies on the traditional movie hall's peak brightness of 10 times and the picture of 5 times. Fluency, achieving the top visual performance of benchmarking laser IMAX, completely breaking the boundaries of traditional screening technology, bringing the audience directly into the immersive fantasy journey of Pandora Planet, allowing fans to unlock the epic audio-visual feast first.

Starting from 0:00 on December 19,"Avatar 3" will be fully available in China theaters, and the most shocking 4K 3D 48-frame high-frame-rate version of the film will be exclusively authorized to play in the CINITY LED Cinema Theater. This broadcasting system, which was specially appointed by director Cameron, has become the core carrier of restoring Pandora's planet's extreme scenery with seven cutting-edge black technologies such as 4K ultra-high definition resolution, 3D immersive effect, high frame rate, high brightness, high dynamic range, wide color gamut and immersive sound effects.

As the world's first HDR LED projection system to pass the highest certification of DCI CTP 1.4.2, the technical advantages of CINITY LED are vividly demonstrated in the movie viewing experience: the brightness of 3D projection is 4-9 times that of ordinary movie halls, and the details of the dark part are subtle. It is clear that the deep secrets of the planet Pandora are clearly recognizable;4K resolution provides 4 times that of traditional 2K picture details, and the vegetation texture and biological texture on the planet seem to be within reach; The 48-frame high frame rate technology completely eliminates the smear of high-speed moving pictures. The fierce confrontation of winged beasts in air combat and the majestic momentum of volcanic eruptions are all silky and coherent; the high dynamic range and wide color gamut technology accurately restores the fantasy of the planet. Color, every frame of the picture is like a carefully drawn art scroll. At the previous China premiere of "Avatar 3" held in Sanya, the system conquered the guests and media with its outstanding performance, perfectly recreating the epic scene in Cameron's heart. Wu Hanqu, Chairman of Alto Electronics, and Yang Sihua, President of Alto Electronics, also attended the premiere to witness the highlight moment of China's film technology.

The amazing performance of CINITY LED is inseparable from the in-depth collaborative innovation of China Film Technology and Alto Electronics. Alto Electronics, which has been deeply involved in the field of LED professional display for more than 30 years, has provided key core technical support such as high brightness, high sound transparency, accurate color reproduction, and high frame rate processing for CINITY LED systems. Close cooperation has not only promoted the leapfrog development of China's film technology, but also achieved fruitful results.

Since 2023, the CINITY LED system has achieved full-scale mass production of CFL-7 to CFL-23, fully supporting ultra-high standards such as 4K resolution, 120-frame high frame rate, and high brightness. It has been implemented in many high-end theaters across the country. Application, more successfully entering the international market. At present, the rise of LED movie screens is reshaping the global film industry ecosystem. Driven by the dual maturity of technology and market demand, it is expected to become the standard for high-end theaters in the future, injecting new vitality into the global film industry. The in-depth cooperation between China Film Technology and Alto Electronics not only achieves independent control of core technologies, but also builds advantages in the entire industry chain covering technology research and development, standard formulation, equipment production, and marketing, creating a solid foundation for China film technology. Barriers to global competition.

On December 19,"Avatar 3" officially launched in theaters across the country. Alto Electronics invites every fan to visit the CINITY LED Cinema to witness the perfect implementation of Cameron's grand imagination in the ultimate picture quality and immersive sound effects of 4K 3D 48 frames, and start an epic movie viewing journey that touches the soul., a fantasy date to the Planet Pandora!