From February 4 to 7, 2025, the International Exhibition Center in Barcelona, Spain will become the focus of the global audio-visual and system integration field. Here, the 2025 European Professional Audiovisual Integrated Equipment and Technology Exhibition (ISE 2025) kicked off grandly. As one of the largest and most influential audio-visual events in the world, this ISE brings together top technology companies and industry elites from all over the world. They gathered together to discuss cutting-edge technologies and applications in the industry, creating a spark of innovation.

TCL Huaxing, as the mainstay of the display industry, shines on the stage with full confidence and innovative strength. At this exhibition, TCL China Star made a stunning appearance with a variety of innovative display products, fully demonstrating its outstanding achievements in the commercial and professional display fields, as well as its in-depth application of the advanced display technology brand APEX. This not only demonstrates TCL China Star's leading position in the high-end display market, but also demonstrates to the world its ambition to lead the development of the industry.

1. Reshaping the commercial display landscape and creating an efficient and shocking new experience

At this exhibition, TCL China Star focused on the commercial display field and launched a series of high-performance display products carefully designed for the commercial environment, aiming to fully meet the diverse needs of modern business for display effects.
The 150" MLCD interstellar bright screen is undoubtedly a bright star on the booth. It has a high-definition display capability of 150 6K 4K, bringing a shocking visual impact to the audience. Its intelligent switching function of connected screens and divided screens is a highlight, which cleverly solves the problems of poor picture coordination and difficulty in signal coordination between different media. Whether it is used for information release in large shopping malls or high-end business meetings, this large screen can show extraordinary display effects, and the operation is also extremely flexible and convenient, allowing users to feel unprecedented efficiency and smoothness during use.
The 92" 21:9 5K vertical sign also performs well. It has an ultra-high resolution of 5120 (H)*2160 (V) and an effective display area of 2141.9 (H) 903.6 (V) mm, which can fully meet the high-end needs of multi-task split-screen display. In professional occasions such as consumer displays and conferences, it relies on low-blue-ray eye protection technology to effectively reduce eye fatigue caused by users watching the screen for a long time. The 60Hz refresh rate, wide color gamut coverage and high contrast ratio of 5000:1 together create a richer and three-dimensional picture effect. In addition, it supports continuous work for 24 hours a day and is extremely stable. It is undoubtedly the best choice in the field of business display.
In the field of outdoor displays, TCL Caxing's 65" UHD and 75" UHD outdoor highlight displays stand out for their excellent performance. They support up to 2500nit highlighting applications, and can still maintain clear and vivid pictures even in harsh environments with direct glare. The resolution of 3840 (H)*2160 (V) and the ultra-high contrast ratio of 5000:1 greatly enhance the audience's visual experience. These two displays have the ability to operate 24 hours a day and are suitable for a wide temperature LCD environment of- 40 to 105 ° C. They can work stably and efficiently in various outdoor scenes, helping companies enhance brand communication.
The 55" outdoor ultra-highlight display has improved the performance of outdoor displays to a new level. It supports up to 4000nit ultra-bright applications and ensures clarity and smoothness of the picture in direct sunlight. Its wide-temperature liquid crystal application range is also-40 to 105℃. It can adapt to various harsh temperature environments and is widely used in outdoor commercial, transportation, public instructions and other scenarios, providing a reliable guarantee for information dissemination.
The 65.7"/86" multi-application commercial display strip screen meets diversified commercial needs with its unique design and powerful functions. It uses an ultra-wide resolution of 3840 600 and an NTSC 72% color gamut, combined with a refresh rate of 60Hz to present a delicate and smooth picture. The ultra-high contrast ratio of up to 6000:1 adds a lot of color to the image performance, and supports the free switching between ultra-long display ratio and horizontal display. It can also achieve uninterrupted operation for 7 to 24 hours, whether it is in a shopping mall window display or in airports, stations and other public places, you can perform well.
Through these heavy-duty commercial display products, TCL Huaxing has fully demonstrated its innovative strength in the field of commercial displays and provided more flexible, efficient and stable display solutions to customers around the world. These large-screen, efficient commercial display products are leading a new trend in the future evolution of commercial displays.

2. Deeply delve into the field of professional displays and achieve new breakthroughs in intelligent innovation

In the field of professional display, TCL China Star continues to make efforts to deeply explore the needs of smart education, smart medical care, smart home, industrial applications and other sub-scenarios. With precise insights into immersive viewing, AI-enabled education and learning, smart homes, environmentally friendly and energy-saving displays and other fields, TCL China Star launched a number of breakthrough special display products at this exhibition.
The debut of the industry's highest penetration 5.5" 4K high-end projector has redefined the visual experience of the 4K 1LCD projector screen. It uses a high PPI of 800 and the highest penetration rate in the industry, allowing the details of the projection screen to be detailed, the colors to be more pure and full, and a qualitative leap in brightness and contrast. When using this projector, users can enjoy an unprecedented immersive viewing experience, as if they are in a movie theater.
The 10.95 learning machine specially built for the education industry" combines excellent hardware configuration and intelligent interactive experience. It uses a 1920*1200 high-resolution screen, covers a wide color gamut of 95% sRGB, and ensures clear and smooth visual presentation with a brightness of 270nits and a refresh rate of 60Hz. This learning machine is equipped with an electromagnetic stylus that does not require charging. It has the characteristics of low latency and intelligent sensing, bringing a smooth experience for students to annotate and write. The multi-mode one-click switching function can meet various learning needs such as practice and reading. The pure system can block external interference and also supports switching of 5 accounts, making the learning process more focused and efficient. What's more worth mentioning is that it integrates learning machines, learning machines, and reading machines, and matches different eye protection solutions for different models, effectively protecting users 'vision health.
In a professional display environment that requires long-term continuous display and has high requirements for power consumption and visual comfort, TCL China Star's 13.3" color e-paper photo frames and 25.3" and 31.5" color e-paper signs play an important role. These products all use E Ink Spectra 6 display technology to present full-color pictures through reflection of ambient light without the need for backlight, which not only saves energy and protects eye. They support multiple communication methods such as wireless Wi-Fi, BT, 4G and wired USD, making it convenient for users to update content at any time and get rid of the limitations of wiring. Standby power consumption is as low as 0.01W, and it can operate stably in an environment of 0 ° C ~50 ° C. The battery life can reach at least 18 months, which fully reflects the concept of high efficiency and environmental protection.
These special display products with industry-leading display effects have demonstrated excellent adaptability in their respective use environments. They not only demonstrate TCL China Star's profound accumulation of display technology in related fields, but also reflect its comprehensive progress in innovative R & D and ecological application, effectively promoting the development of professional display in an intelligent direction.

3. APEX plans to expand globally and lead new changes in the display industry

As a newly launched advanced display technology brand, APEX Zhentu carries the core concept of TCL Caxing in the display field. Through diversified display technology, it is committed to bringing a more pleasant display experience, more trustworthy visual health, more sustainable green and low-carbon, and more infinite future imagination to consumers around the world, allowing people to enjoy high-quality visual sensory feast.
ISE2025 is the first time that APEX Zhentu has hosted a European exhibition, which marks the further expansion of APEX Zhentu in the global display market. At this exhibition, a number of innovative products displayed by TCL China Star fully reflected the practical application of APEX's concept of top-achieving. For example, the 65 UHD outdoor highlight display and the 150 MLCD interstellar glow screen provide users with a more pleasant visual experience with their excellent color performance and ultra-high brightness. Even in strong light environments, they can still show clear and delicate pictures, allowing the audience to feel real and vivid colors and enhance the overall visual experience.

In terms of visual health, products such as" 925K vertical signs and 13.3" color electronic paper photo frames fully reflect APEX's focus on reducing blue light radiation and optimizing contrast. These products can effectively reduce users 'visual fatigue and protect eye health. Whether it is in professional display scenarios watched for a long time or in daily commercial environments, users can enjoy a more comfortable and healthy visual experience.
APEX Zhentu's more sustainable green and low-carbon concept also runs through many display products of TCL China Star. TCL Huaxing actively responded to the dual-carbon strategy of the country and brand customers, and carried out new upgrades in production line configuration, process technology and product design, greatly improving panel penetration. For non-mobile displays, the higher the penetration rate, the higher the display brightness can be achieved under the same backlight brightness, thereby achieving dual improvements in environmental protection, energy conservation and visual experience. The highest penetration in the industry is 5.5 4K