Skyworth Commercial: Why is it unique in the smart commercial display market?

In China, where science and technology are developing rapidly, commercial businesses are growing rapidly driven by economic growth and policies. As a first-line brand in the display field, Skyworth relies on a variety of display categories and solutions to lay out all aspects of research, production, supply and marketing. Based on market demand and industry development, Skyworth aims to focus on the LED market and launched a series of innovative products. On this basis, it integrates small The multi-scene broadcast control solution realizes a multi-scene efficient broadcast control experience for all commercial display products and adapts more commercial display fields and digital scenarios.

Wen| Xiaoxin

edit| Chen Xinnuo

Next stop, 100 billion!

On April 8, 2024, on the occasion of the 36th anniversary of the founding of Skyworth Group, Skyworth Group's 2024 All-Category Customer Conference was grandly held in Boao, Hainan. More than 1500 people including Skyworth Group's core customers in all categories gathered together to have a more comprehensive understanding of Skyworth Group in the new era. The research and development and product strength of all categories of Skyworth Group and jointly shouted: the next stop is 100 billion! quot; The resounding slogan.

In the past five years, Skyworth Group's turnover has maintained continuous growth, reaching 1.85 times; among them, Skyworth Group's turnover in 2023 will approach 70 billion yuan, an increase of 29% over the same period last year. Skyworth has developed from a single color TV brand to a full-category technology group integrating four business segments: smart home appliances, smart system technology, new energy, and modern services.

Since entering the 21st century, China companies have continued to overcome key core technologies in LCD, OLED and other fields, achieving development from scratch, from existence to large, and from large to strong. From the first healthy non-flash TV to the first multimedia entertainment TV, Skyworth has continuously innovated in development and continuously explored the improvement of TV's character in human life. It has become a leader in the industry and a big brand in the hearts of people.

In 2008, Skyworth Group began to deploy LED display projects and develop high-definition LED products for indoor and outdoor use, laying the seeds for future development in the field of LED commercial displays.

In the display field, from CRT picture tubes to PDP plasma TVs, to LCD LCD TVs, technology dominance has gradually shifted from Japan to South Korea and Taiwan. With the continuous innovation and struggle of China companies and entering the LED era, China has become the leader of LED technology, the Pearl River Delta region has become a gathering place for LED technology, and Skyworth, located in the Pearl River Delta, is one of the core enterprises in this industry.

Driven by the new generation of information technology, the LED industry is entering a stage of innovation-led, transformation and improvement, and high-quality development. COB integrated packaging technology, Mini/Micro LED display technology, LED virtual shooting and other directions have gradually become new additions to the development of the LED market. At present, new display technologies represented by MLED, QLED, micro-display, etc. are competing for each other. The penetration of high-end products is accelerating. The industrial agglomeration effect is becoming increasingly obvious. Cross-border companies are entering the market one after another, and the industrial landscape may be reshaped in the future.

Speak with strength and lead the road of industry innovation

As a leader in the home appliance industry, Skyworth has accumulated 36 years of display technology, which has helped it achieve successful results on the LED display track.

In fact, Skyworth's commercial base is a complete quality control system, product research and development system, and strong R & D and innovation capabilities. So far, the group has six scientific research institutions, including the Silicon Valley Research Office in the United States, the Hong Kong R & D Center, and the Shenzhen Digital Research Center. Top ten R & D centers and 917 software engineers. From March 2023 to January 2024, Skyworth added 673 new patents. At present, a total of 13552 patents have been authorized, and they have participated in the formulation of national ultra-high definition HDR vivid and Audio vivid standards, DTMB terrestrial digital multimedia broadcasting standards, International Union of Communications standards, multimode set-top box industry standards (ITU-T J.298), smart home gateway functional requirements (ITU-T J.1611) and other standards.

In 2022, Skyworth Mingrui will gain insight into the development trend of the LED industry and aim at the broad prospects of MINI LEDs and Micro LEDs. Skyworth Group will invest 3.5 billion yuan to establish Skyworth Wuhan Mini LED Industrial Base in Wuhan, and will strongly enter the high-end LED display field.

In 2023, based on the characteristics of LED products and with the strong support of Skyworth R & D, Skyworth Commercial has successively developed and launched LED all-in-one machines based on the new generation of SCOB technology, full-specification covering box units and new SCOB module products, fully covering LED products., providing a more professional choice for industry display iteration.

In 2024, Skyworth Commercial will start its first year of SCOB. Taking advantage of SCOB's differentiated products, Xiaowei Broadcast Control multiple scenario solutions and commercial office systems to provide customers with more systematic and professional display products and solutions.

Create a professional brand of business-wide smart solutions

Skyworth inherits the market insight and industry resources accumulated by more than 30 years of ToC services, and relies on new technologies such as big data and cloud computing to launch impressive LED products in the fields of smart education, smart commerce, and commercial display.

Skyworth has been deeply engaged in display for 36 years. In the China market, it has great advantages in product innovation design and sales channel services. Adhering to the strategic policy of deeply cultivating the ToB field with ToC ideas, Skyworth focuses on the whole business. The professional brand concept of intelligent solutions provides one-stop services to the TOB market from products to solutions.

"The core advantages of all commercial display: Based on Skyworth's leading technological advantages, it integrates the R & D ecosystem of LCD LCD and LED display, and comprehensively develops the three major display categories of commercial LCD TVs, LCD splicing screens, and LED displays, and simultaneously integrates monitors, displays, and mobile Smart screens, art painting screens and other diverse display categories are further promoted and operated. Form a brand feature that fully covers commercial display scenarios.

"Advantages of smart solutions: Intelligent display, IoT scenarios, and technological experience are the research and development concepts of Skyworth's smart solutions. In order to better solve the problems of display, intelligent control of IoT, human-computer interaction, and scene space experience in multiple scenarios, Skyworth has successfully developed intelligent solutions for micro-dimensional broadcast control and multi-scene after years of research and development. Develop a small-dimensional broadcast control-conference version business office system for conference and office scenarios; develop a small-dimensional broadcast control-display version graphical mobile intelligent control system for exhibition displays; develop a small-dimensional broadcast control-new retail version unmanned sales explanation system for new retail. Moreover, through the integration of various modules, intelligent control interactions of various audio and video displays and space environment equipment can be realized in various commercial scene spaces. In the end, a technological human-computer interaction experience will be realized, making scene display smarter and simpler.

Build a professional brand in the commercial industry: The importance of quality and service is self-evident for commercial products and solutions. The most important thing why Skyworth brand can stand firm in the display industry after ups and downs is to ensure quality and service. In commercial application scenarios, high temperature, high humidity, high temperature difference, continuous shaking, rain-proof, waterproof, lightning protection, long-term use without shutting down, long-term use in harsh environments, etc. are all the keys to testing the quality of brand products. At present, Skyworth's commercial products have obtained testing and certification from many authoritative departments, third-party testing agency certification, and international and domestic relevant quality certification. Today's Skyworth Commercial has opened up service nodes in all aspects of product and project services, providing 24-hour door-to-door services, special support from professional engineers, and full support from multiple professional engineers and sales to provide customers with professional and timely services, achieve projects, and win recognition from customers and dealers.