Zhaochi Guangyuan: 15 years of deep cultivation, leading new changes in Mini LED backlighting

In the vigorous development process of the LED display industry, Zhaochi Guangyuan is like a bright pearl. Since its establishment in 2011, after 15 years of hard work, it has grown into an important and established head backlight module company in the industry. Over the years, Zhaochi Guangyuan has always occupied a leading position in the highly competitive market with its excellent product quality, strong production capacity layout, profound technical accumulation and extensive customer recognition. Entering 2024, Zhaochi Guangyuan has embarked on a strategic multi-dimensional upgrade and transformation, and is fully committed to the vast world of Mini LED backlights full of unlimited potential.

Led by the chairman, he has created the global king of COB backlight modules

In 2024, Gu Wei, Chairman of Zhaochi Group, personally took charge, pointing out a clear direction for the development of Zhaochi Guangyuan. Under the leadership of General Manager Gu, all employees of Zhaochi Group worked together to achieve all-round breakthroughs and upgrades in the field of Mini LED backlights. Among them, the most eye-catching achievement is that through large-scale expansion of the Mini COB backlight module production line, it has successfully ascended the throne of the world's largest Mini COB backlight module manufacturer.
Looking back on the past, Zhaochi Light has never stopped exploring the Mini COB technology field. As early as April 2021, five Mini COB wires were successfully built, laying a solid foundation for subsequent development. By 2024, Zhaochi Guangyuan will be fully equipped with 45 new COB wires. With a huge lineup of 50 wires, it will deservedly become the global leader in the production capacity of Mini COB backlight modules.
In the same year, Zhaochi Guangyuan also achieved fruitful results in product research and development, successfully launching high-power COB white light strips, Mini COB blue light strips and Mini COB white light solutions (CSP), further improving the product system of Mini COB backlight modules., meeting the diverse needs of different customers.
In terms of technological innovation, Zhaochi Guangyuan has always played a leading role as a leading enterprise. In 2024, two key upgrades will be made to COB Blu-ray technology: one is the innovation of dispensing technology, upgrading the traditional face-shaped ball head to M-shaped dispensing. Through this precise dispensing control, it not only significantly improves the optical performance of Mini COB backlight module products, but also greatly improves production efficiency, which in turn brings better image quality performance to smart display terminal products; the second is to achieve The OP value has been greatly improved, jumping from 1:2.2 to 1:3.5, reaching the industry-leading level. The increase in OP value has effectively reduced the use of Mini LED chips and opened up a new path for improving the advantages of Mini LED backlight products in terms of cost performance.
Entering 2025, Zhaochi Group has made another strategic move. President Gu announced that Mr. He Shengbin, Vice President of the Group, will concurrently serve as Chairman of Shenzhen Guangyuan. Mr. He Shengbin was previously in charge of Zhaochi Group's display terminal business and COB direct display business. This personnel adjustment is of far-reaching significance and marks the official realization of the three intelligent terminal display businesses of Zhaochi Group: display terminal business, COB direct display business, and Mini LED backlight business. Deep integration. This integration fully injects Zhaochi Group's COB core technology accumulated in the field of direct display and the high-quality customer resources gathered in the display terminal business into Zhaochi optical elements, giving it a powerful wing for the rise of its Mini COB backlight business.

Behind production expansion, three core competencies support development

In 2024, the Mini LED TV market will usher in explosive growth. Global shipments will soar to 8.2 million units, a year-on-year increase of 100%. The penetration rate will rapidly increase from 2% in 2023 to 3.8%, surpassing OLED TVs for the first time. At the same time, packaging technology in the Mini LED backlight market is also constantly evolving.
At present, POB packaging technology has become the mainstream choice in the Mini LED backlight market due to its highly mature advantages in sorting, mounting, yield and supply chain supporting, and relatively low cost. However, due to limitations in its packaging structure, optical design and angle control, POB is mainly used in large OD modules, while in the high-end market and application scenarios with high customization requirements, COB packaging technology is more popular. With the continuous advancement of COB packaging technology in materials, technology and production processes, according to experts, Research data shows that the proportion of COB solutions in Mini LED backlight products has increased to 20% in 2024, and it is expected to be 2025. It will climb further.
Zhaochi Guangyuan's establishment of its status as the world's largest COB backlight module factory through large-scale expansion is not only a forward-looking layout of the Mini COB backlight market, but also an inevitable result of its full play of its three core competitiveness.

Significant advantages in vertical integration of the industrial chain

Zhaochi Guangyuan benefits from Zhaochi Group's complete industrial chain layout. It relies on Zhaochi Semiconductor's strong LED chip business upstream and connects to Zhaochi's display terminal business downstream. This unique advantage of vertical integration of the industrial chain allows Zhaochi Guangyuan's products to be widely used in terminal TV products through Zhaochi's display terminal business platform, and can also directly cooperate with Xiaomi, Skyworth, Konka, BOE, Samsung, Sharp, LG, Sony and other well-known domestic and foreign customers have carried out in-depth cooperation.
With the integrated operation of Zhaochi Group's three major intelligent terminal display services, this advantage of Zhaochi Guangyuan has been further amplified. Its sensitivity to market dynamics and technological development trends has been greatly enhanced, and its voice and competitiveness in the market have also been significantly improved.
It is worth mentioning that Zhaochi Group's chip business and display terminal business have become industry leaders and can provide all-round support and empowerment for Zhaochi Optics. In the chip field, Zhaochi Semiconductor has achieved a production and sales scale of 1.1 million wafers (4-inch chips) per month, and is the world's largest LED chip production base for digital smart compound semiconductor optoelectronic devices. In 2024, Zhaochi Semiconductor launched a variety of high-voltage chips, such as 0916 (6V), 1228 (12V), and 1836 (24V), which can perfectly meet the product needs of the Mini COB backlight solution. In terms of display terminal business, according to RUNTO data, Zhaochi's total TV shipments in 2024 will exceed 12 million units, ranking second among professional TV ODM factories, a year-on-year increase of 13.3%.

Established enterprises have profound technological accumulation

As a veteran backlight module company, Zhaochi Guangyuan has profound technical heritage. Since 2016, flip-chip technology has been laid out, and the research and development of Mini LED backlights has been launched in 2018. It is one of the earliest companies in China to achieve mass production of Mini LED backlights. Its product layout is comprehensive, covering multiple technical routes such as POB, COB, and NCSP, and remains stable throughout the mass production process.
Zhaochi Group"" has formed core competitiveness of" agile response, high-quality and efficient, and on-time delivery" in the field of intelligent manufacturing. Zhaochi Guangyuan itself has also passed the three-level assessment of the maturity of intelligent manufacturing capabilities. Zhaochi Guangyuan organically integrates four core capabilities: fully intelligent logistics, production informatization, production planning and automatic scheduling, and intelligent warehousing, making full use of intelligent manufacturing technology to empower the Mini LED backlight business and improve production efficiency and product quality.

Dual tracks parallel, leading a new era of ultra-high definition display

Looking back on the development history of Zhaochi Group, taking COB integrated packaging technology as a breakthrough, it has made remarkable achievements in the field of LED direct display. Zhaochi Semiconductor, a subsidiary of the group, has a market share of Mini RGB chips of more than 50%. Zhaochi Crystal Display has carried out a large number of integration and innovation in technology, equipment, production processes, etc. in response to industry pain points such as low straight-through yields and consistent display effects. At the same time, it actively carries out supply chain collaborative work and makes innovative breakthroughs in massive transfer technologies.
At present, in the field of direct display, Zhaochi Crystal Display's monthly COB production capacity has reached 30,000 square meters. It is the world's leading COB panel manufacturer with the largest production capacity, and its market share ranks first in the industry. In recent years, COB technology has quickly gained market recognition in the field of Mini/Micro LED displays, and its penetration rate has continued to increase, leading the upgrading of display technology in the indoor small-pitch market. Zhaochi Crystal Display has played a key role in this development wave.
Back to the present, from the expansion of Mini COB backlights to the integration of smart terminal display business, Zhaochi Group's series of strategic decisions have further deepened its vertical integration advantages in the industrial chain layout and formed a multi-directional enabling pattern of coordinated development and mutual promotion of direct display technology with backlight technology, Mini LED backlights and display terminal business has truly achieved"" a good situation in which everything is alive with one child, fully demonstrating Zhaochi Group's firm determination and ambition to lead the Mini/Micro LED ultra-high definition display era.

Follow trends and drive new visual experiences in the future

From a micro perspective, Zhaochi Group relies on its years of accumulated experience and advantages to actively promote the expansion of Mini COB backlight technology and integrate the three major intelligent terminal display businesses, breaking down the group's internal business barriers and effectively enhancing its intelligence. Market competitiveness in the display field.
From a macro perspective, Zhaochi Group's series of strategic layouts are highly consistent with the general trend of display technology upgrades. In terms of direct display technology, Mini/Micro LED has become an industry consensus as the mainstream display technology in the future. Zhaochi Jingxian will enter the market with COB technology in 2021, promoting and witnessing the arrival of the first year of commercialization of Mini RGB. Today, COB technology has become synonymous with high-end products in the market with large size over 100 inches.

In the field of TV products, terminal TV companies such as TCL, Sony, Hisense, and Changhong have recently connected to the AI model, completely reshaping the human-computer interaction model, and the TV viewing experience has also been completely transformed under the empowerment of AI. This development trend has prompted terminal display products to continuously upgrade in terms of hardware to meet the needs of the AI era. Mini COB technology can bring more shocking visual effects and has broad application prospects in the high-end Mini LED TV market. It fully meets the requirements of the AI era for terminal products. Zhaochi Guangyuan's expansion action will accelerate the maturity of Mini COB technology, promote the popularization of high-end image quality, and provide the entire Mini LED.