China Liyard breaks the dilemma of cinemas: Technology and cross-border two-wheel drive, reconstruct

When cinemas are no longer just movie-watching venues, and when homogeneous competition has plunged the industry into a growth bottleneck, how to make audiences move from passive entry to active entry, and how to transform brand resources into tangible growth momentum, have become The two core propositions of theater operations in the traffic era. Faced with the dual challenges of brand asset accumulation and incremental market development, China Liyard has taken technological innovation as a spear and cross-border resource integration as a shield, and has embarked on a road that combines box office growth and traffic activation.

Resonance between technology and content: The core growth logic for making every screening a unique experience at the

theater box office is to amplify the value of content through technology upgrades, create a scarce experience that is indispensable, and make audiences willing to pay for high-quality audio-visual. Huaxia Liard adheres to the core concept of technology-driven content and content-empowered space. It is by building a deep connection between technical barriers and movie-viewing needs that it opens up a differentiated track in the fierce film market.
At the 19th FIRST Youth Film Exhibition, the cooperation between Huaxia Liard and the Film Festival became"" a model for dual-dimensional upgrading of content + space. As a shortlisted film in the main competition unit, the screening of "Xiangshan Luminous Event" in the Huanyin Island LED movie space of Xining Huanyu Studios attracted attention. The film uses the HDR LED Vivid version and is double upgraded through 4K ultra-high definition resolution and HDR color space., achieving a qualitative leap in color dynamic range, transition between light and dark levels and presentation of details, allowing the audience to be immersed in a more impactful world of light and shadow.
The data confirms the effectiveness of technological empowerment: With the dual support of brand activities and technological upgrades, the passenger flow of Xining Huanyu Studios during the week increased by 42% month-on-month, and the box office increased by 48% year-on-year, achieving a simultaneous jump in" passenger flow + box office". What is more noteworthy is that as the landing studio of Huan Ying Island's LED movie space, Xining Huanyu Studios took advantage of this deep binding with the FIRST Film Festival to quickly promote it to a new landmark of film culture in the Northwest region. Its popularity and passenger traffic continue to rise, becoming a vivid case of technology-enabled brand upgrades.

"Cinema + Scene Revolution: From a single projection terminal to a multi-cultural node,

the emergence of the Huan Ying Island LED movie space has redefined the spatial attributes of the theater. It is no longer the end of the audience's consumption chain, but adapts to multiple scenes through high-quality visual effects. Ability, transformed into a starting point for attracting traffic, becoming a new cultural space with sustainable operations, scalable functions, and stackable experiences, opening up diversified profit paths for theaters.
The cross-border cooperation between Huaxia Liard and the International Table Tennis Federation in 2025"" provides a successful model for the theater + model. The two parties jointly created the second live cinema broadcast event of the Macau International Table Tennis Federation Men's and Women's World Cup and the Doha World Table Tennis Championship Final, which innovatively integrates sports events with cinema scenes. Among them, the second live broadcast of the same table tennis competition in the Doha World Table Tennis Championships finals was surprisingly popular: after the pre-sales opened on May 16, theaters across the country sold out quickly, and the average single-day attendance rate on May 24 (Saturday) was as high as 53%, the overall average attendance rate during the event reached 27%, and 26 games were full, successfully activating the potential value of the theater's existing space.


Use technology to release greater commercial value from content, and use scenarios to convert instantaneous traffic into continuous" retention". Huaxia Liard's practice reveals that the key to breaking the theater industry is to break the traditional positioning of projection terminals and restructure them into node-type spaces that connect diverse cultural content.
At a time when stock competition is intensifying, only by breaking through boundaries can we find a new growth curve. In the future, Huaxia Liard will continue to use innovation as the engine to promote the transformation of the cinema industry from a single movie-viewing venue to a comprehensive cultural and entertainment space, bringing richer experiences to the audience and injecting new momentum into the industry for sustainable development.