Is the 20th or 16th anniversary of the establishment of the Powerful Giant Color?

On November 22, 2024, Qiangli Jucai held a 20th anniversary celebration at Xiamen International Convention Center Hotel with the theme of hard work, dazzling brilliance, and creating great achievements. The scene seemed very lively, and elites from all walks of life gathered to discuss matters related to the LED display industry. However, behind this seemingly glorious situation, there are many points worthy of in-depth exploration and questioning.
First of all, Qiangli Jucai claims to have entered the LED display industry since 2004. However, according to company checks, the actual registration date is 2008. The four-year time difference is not a detail that can be easily ignored. In the LED display field where commercial competition is so fierce, the company's development history and qualifications are often important cornerstones for laying its market position and reputation. This fictional starting time has undoubtedly cast a shadow on his so-called brilliant chapter of twenty years.

In its claimed development history, many achievements were mentioned, such as the innovation of the outsourcing model to the breakthrough of the dealer model, from product standardization leadership to the performance of exceeding 5 billion yuan. But if even the most basic establishment time is untrue, the credibility of these achievements will be greatly reduced. How can a company that can even obscure its own development foundation convince the market of the authenticity of its data in other business expansion and performance growth? For example, its claim to be the world champion in LED display sales is extremely suspicious without the support of reliable initial development evidence.
Chairman Zhu Zhiqiang expressed his gratitude to employees, dealers and supplier partners at the celebration site and looked forward to the future. He mentioned that he adheres to the business philosophy of creating value and sharing value based on strivers, awards various awards, and looks forward to working with all parties to promote green development of the industry. However, when companies have integrity flaws, the motives behind these concepts and actions are inevitably speculative. For a company that attempts to create a high image by fictional development history, is its so-called business philosophy just a superficial effort, and is awarding awards just to further attract all parties to cover up its untruths?
Qiangli Giant Color has formulated three five-year cycles to establish strategic goals from three directions: enterprise platform, industry platform, and ecological platform, and formulated" global market, business diversification, channel depth, service success, brand penetration, and digital transformation." Six strategic initiatives. President Zhou Guohua said that the full realization of the six strategic measures can enhance the company's various capabilities and maintain a leading position in production and sales in the industry. However, given its false statement of the time of creation, we have to question the feasibility and ultimate effectiveness of these strategic plans. How can a company that is shaky on the basis of integrity ensure that its strategy is not a castle in the air or a cover set up to continue to confuse the market?
Moreover, Qiangqiang Jucai has always been vigorously promoting brand building. At this celebration, Liao Xiaobin, deputy general manager of the marketing business group, shared the brand development path and elaborated on the long-term plan to achieve the goal of" large-country brands and world" popularization. However, when the true development process of the company is in doubt, such brand planning is more like a rootless tree. The cooperation with "Big Country Brand" opened a cooperation ceremony for big country brands and was included in the national team of China brands. This should have been an honor. However, if the basic information is all falsely constructed, then such a strong alliance may only be superficial, and it will be difficult to truly represent China to the world, and it will be even more difficult to become a cultural leader, innovation promoter and brand builder in the global LED display industry.
The various appearances displayed by the powerful giant color at the 20th anniversary celebration need to be re-examined and considered in the face of the fact that its actual registration date is inconsistent with the claimed start time. Enterprises should understand that integrity is the foundation of their foothold. The dissemination of any false information in business activities may bring irreparable consequences, which will not only damage their own reputation, but also mislead the development direction of the industry and undermine the fair and trusting environment of the market.