The LED industry has set off a wave of price adjustments, with raw material costs as the main reason

Since the end of February, there have been layers of ripples in the LED industry. As raw material costs continue to rise, price adjustments have emerged one after another. Experts said that Display has conducted multiple surveys and incomplete statistics show that as of March 17, a number of companies such as Gaoke Huaxing, Mulinsen, Ruisheng Optoelectronics, Haijia Group, Skyworth Commercial, Yinghe Circuit, and Damei Smart Optoelectronics have complied with the situation and successively issued product price adjustment letters. The products involved in this price adjustment include LED display modules, etc., and the price adjustment is roughly in the range of 10 - 15%, which has attracted widespread attention in the industry.

1. Gaoke Huaxing took the lead in price adjustment

On February 28, Gaoke Huaxing solemnly issued a "Contact Letter", clearly stating that after careful weighing, starting from March 1, 2025, a price increase strategy will be implemented for the company's star product in the indoor display field-Deep Blue 2020 Copper. The increase reaches 15%. After that, the price of this product will be based on the company's latest quotation. Once this news broke out, it quickly sparked heated discussions in the industry, kicking off the subsequent price adjustment actions of other companies.

2. Mulinsen follows closely

On the same day, Ji 'an Mulinsen Display Co., Ltd., a subsidiary of Mulinsen, also sent a "Contact Letter" to customers and partners. The letter emphasized that due to the rising price of raw materials PCB, the company decided to adjust the module price after careful consideration, and the price adjustment will officially take effect from March 1. The price adjustment of Mulinsen involves a variety of module products, including 320 * 160 specifications P2.5 (single/dual tube, 64 sweep/32 sweep), P2.0 (single/dual tube), P1.8 (single/dual tube), P1.5, P1.2, etc. The price increase is basically maintained at 0.5 - 1 yuan/sheet, and prices are accurately controlled to cope with cost pressures.

3. Ruisheng Optoelectronics moves due to the situation

On March 14, Ruisheng Optoelectronics issued a price increase letter. The letter stated that due to the long-term high and continuous rise in copper and silver prices in the international market, the company's production costs have increased sharply. In order to ensure the stability of product quality and continuous improvement of service levels, Ruisheng Optoelectronics decided to increase the price of copper stent products by 10%, and officially implement the new price from March 15 to alleviate cost pressure and maintain stable operations of the company.

4. Haijia Group adjusts timely

On March 1, Fujian Province Haijia Group issued a "Price Increase Notice Letter." Affected by changes in the market environment, the price of raw materials PCB has risen sharply, causing the company's material costs to surge. In order to ensure that product quality and service levels are not affected, Haijia Group decided to appropriately adjust product prices. The price adjustment target is indoor/outdoor conventional LED module series, with an increase of 0.5 - 1 yuan/sheet. The adjusted price will officially take effect from March 1, striving to find a balance between cost and the market.

5. Skyworth Commercial responded reasonably

On March 12, Skyworth Commercial released the "LED Module Price Adjustment Notice". As raw material prices continue to rise, in order to continue to provide customers with stable and high-quality products, the company has decided after research to implement different price increases for various LED module products starting from March 30, 2025: MCN250 high-brush 64S module (320 160, P2.5) increased by 1 yuan/sheet based on the original price; MCN200 (320 160, P2) increased by 1 yuan/sheet; MCN186 module (320 160, P1.86) increased by 2 yuan/sheet; MCN153 module (320 160, P1.53) increased by 2 yuan/sheet.At the same time, it was stated that the prices of other LED module models will be dynamically adjusted based on subsequent upstream markets to flexibly respond to market changes.

6. Heying Circuit follows the trend

On March 11, Jiangxi Province Heying Circuit Co., Ltd. issued a product price increase notice letter, announcing adjustments to the prices of the entire series of products, including a unified increase of 5%. This price adjustment plan will be officially implemented from March 11, 2025. Customers who place orders before this will still ship at the original quotation; customers who place orders after March 11 will all be executed at the adjusted new price. Data shows that Heying Circuit was established in 2013 and is mainly engaged in LED display circuit boards, etc., and is an electronic equipment manufacturing enterprise. In June 2023, the company launched a new technical transformation project for circuit boards with an annual output of 900,000 square meters, investing 130 million yuan to introduce fully automatic one-brush machines, V-CUT machines and other equipment, aiming to improve production efficiency, but it is also difficult to match the rising pressure of raw material prices, and price adjustment measures have to be taken.

7. Damei Smart Optoelectronics comprehensively adjusts prices

On March 13, Shenzhen Damei Smart Optoelectronics Co., Ltd. issued a price increase notice. Faced with the situation of soaring prices of various raw materials and sharp increases in costs, the company decided to increase the prices of the full range of surface-mount/in-line single and two-color products across the board. The specific prices will be subject to the latest quotation.

Overall, the company's price adjustment is undoubtedly an important strategy to cope with the changes in the market and an inevitable choice under the current complex economic situation. However, the market situation is changing rapidly, how will subsequent prices evolve, and what considerations manufacturers will base on to further adjust their strategies have become the focus of close attention inside and outside the industry, affecting the nerves of the entire LED industry chain.