Liard: A pioneer in virtual reality and an innovative pioneer in the digital age

At a time when technology is changing with each passing day, virtual reality technology is gradually reshaping the development pattern of many industries and becoming a powerful engine for promoting innovation and change. On November 21, the list of 10 virtual reality production technology application demonstrations officially approved by the State Administration of Radio and Television was announced. Among them, the virtual shooting engine application demonstration based on real-time rendering led by Liard and jointly created by Communication University of China and Beijing Ruiyang Technology was selected and covers two important types: virtual reality display technology application demonstration and key virtual shooting technology application demonstration. This honor is like a bright star, which not only illuminates Liard's outstanding achievements in the field of virtual reality, but also demonstrates its pioneering and leading position in the integration and development of intelligent display and virtual reality technology.

Under the leadership of the State Administration of Radio, Film and Television, this selection is based on the "Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022 - 2026)" jointly issued by multiple ministries and commissions as a guiding beacon to make every effort to accelerate the breakthrough of key core technologies of virtual reality in the radio and television industry. Journey, carefully build a solid framework for the virtual reality standard system, and vigorously promote the taking root of multi-scene applications. In this fierce competition for technological innovation and application, Liard stood out and was successfully selected as a demonstration, which is undoubtedly a high recognition and affirmation of his long-term unremitting efforts in technology research and development, innovative application and other aspects.
Looking back on Liard's development process in the field of virtual reality, it is like a magnificent picture unfolding slowly. As one of the first pioneers in the world to provide film-level motion capture technology solutions, Liard has always stood at the forefront of technological innovation and moved forward bravely. It is not only famous for its industry-leading LED display technology and a wide range of display products, but also relies on the world's leading three core algorithm technologies: OptiTrack high-precision optical motion capture, Lydcap markless point recognition calculation, and LYDIA action model. Solid technical barriers. Whether it is carefully creating shooting venues for customers that meet Hollywood film VP and XR virtual shooting standards, or providing digital production from script creation, art design, digital asset construction, to film and television previews, virtual shooting, and film and television review (LED projection hall). One-stop solution for the entire process of industrialized production, Liard has demonstrated unparalleled technical strength and innovative courage. It helped Xinhua Agency build a virtual studio that allows audiences to immersively listen to the two sessions live, and many successful cases such as the Malanshan virtual production base built in Changsha-the most advanced film-level virtual shooting studio in the region, are all like shining pearls embedded in the chain of brilliant achievements in virtual reality applications.

Today, our country is marching proudly into the grand door of the digital era. The digital economy is like a surging wave, releasing endless vitality, and digital cultural consumption is also like a burning fire, showing extremely strong demand. In this historical torrent, Liard, as a leading pioneer in the world's visual effects technology, is like a pioneer of wisdom. He has witnessed the wonderful scene of deep integration of technology and industry in the digital era and actively participated in the great journey of rebuilding the industrial ecological pattern. From deep cultivation in the field of intelligent display to cutting-edge exploration of AI and spatial computing, Liard will unswervingly continue to be based on the forefront of scientific and technological innovation, and strive to explore more unknown cutting-edge applications with fearless courage and excellent wisdom. Scenes. It is like a magical magician that will give new vitality and creativity to all walks of life, continue to shine unique and dazzling light in the vast starry sky of the digital age, and contribute to the development of global virtual reality technology and the prosperity of the digital industry. Contribute to majestic power, write its own magnificent chapter, and lead the industry towards a more brilliant future.