TCL China Star shines in AWE2025, leading the trend of display technology innovation

On March 20, 2025, the high-profile China Home Appliances and Consumer Electronics Expo (AWE2025) kicked off grandly at the Shanghai New International Expo Center. This event attracted the attention of many industry giants around the world. Among them, TCL, which appeared at a domestic exhibition for the first time as a global partner of the Olympics, has undoubtedly become the focus of the exhibition. TCL focuses on its three core industries: smart terminals, semiconductor displays, and new energy photovoltaics, and brings many of its cutting-edge products to the exhibition, demonstrating its strong strength and innovative vitality in the industry.
作为半导体显示领域的领军企业，TCL 华星在本次展会上大放异彩。It has carefully prepared and brought a variety of cutting-edge display products, comprehensively presenting the in-depth use of the advanced display technology brand APEX Zhentu, as well as the innovative results achieved in printing next-generation display technologies such as OLED and MLCD. With their unique design and excellent performance, these exhibits continue to expand the boundaries of display applications, attract the attention of industry experts and consumers, and become a beautiful scenery in the exhibition.
在展会期间，影视飓风创始人、知名科技领域创作者 Tim（潘天鸿）也来到现场，深入探索 TCL 华星打造的臻图世界。TCL Huaxing's two products-the 14-inch world's thinnest LCD notebook screen and the 149-inch MLCD Interstellar Bright Shadow screen-stand out among many exhibits based on their respective unique advantages, and both won the Epland Award for Innovation. Among them, TCL Huaxing's 27-inch printed OLED professional display won the Epland Award Core Award. The winning of this series of awards fully demonstrates TCL CSOT's outstanding achievements and innovative strength in the field of display technology.
APEX Zhentu, TCL China Star's advanced display technology brand, has always adhered to the concept of PACE TO APEX since its release.
TCL 华星的先进显示技术品牌 APEX 臻图，自发布以来，始终秉持 "洞见极致（PACE TO APEX）" 的理念。Under the guidance of this concept, TCL China Star continues to strive to create a more pleasant display experience, bring more trustworthy visual health protection to users, practice a more sustainable green and low-carbon development path, and stimulate unlimited future imagination. Space, presenting a high-quality visual feast to consumers around the world. For the AWE2025 event, TCL Caxing carefully selected and displayed a number of benchmark products that deeply implement the APEX Zhentu brand concept, fully demonstrating its profound heritage and innovative spirit in the field of display technology.
As an outstanding representative of TCL China Star's high-definition TV, HVA Ultra Star Zhenjie Screen embodies the company's wisdom in technology research and development.
HVA Ultra 星曜臻界屏作为 TCL 华星高画质 TV 的杰出代表，凝聚了公司在技术研发方面的智慧结晶。Through self-developed HVA technology innovation, the screen has successfully achieved a wide viewing angle of 178, allowing users to enjoy clear and realistic pictures no matter which angle they view. At the same time, it has 88% of BT2020's movie-level color gamut and can present rich and gorgeous colors, as if bringing the visual experience of the cinema to the family living room. In addition, the narrow frame design of 2.9mm on three sides not only improves the overall aesthetics of the screen, but also allows the user's visual focus to be completely focused on the wonderful picture. Its image quality is comparable to OLED, bringing unprecedented visual enjoyment to users, vividly demonstrating the future development trend of large-screen and intelligent homes, and also highlighting TCL Huaxing's leading technology in leading home appliances and consumer electronics. The strength to display new trends.
2. Full scene display solution: Meet diverse needs and improve user experience
TCL Huaxing has always aimed to become the world's leading display solution provider, and is committed to accurately empowering customers 'diverse scenario needs through full-scenario product services.
TCL 华星一直以成为全球领先的显示解决方案提供商为目标，致力于通过全场景的产品服务，精准赋能客户的多样化场景需求。At the AWE2025 exhibition, TCL China Star carefully demonstrated full-scene display solutions covering TV, IT, MC, in-vehicle, dedicated display and other fields. Relying on its deep insight into user needs and continuous technological innovation, many of TCL China Star's products have been successfully shortlisted and won the AWE Epland Award, which is highly influential and credible in the field of home appliances and consumer electronics. These awards are not only a high recognition of TCL Caxing products, but also a strong proof that it promotes the application of products of all size, all categories and all forms, enhances consumers 'home experience, and promotes the healthy development of the industry.

(1) MLCD Interstellar Shining Screen: An innovative work for large-screen display
The"" MLCD Interstellar Glorious Screen, which won the 2025AWE Epland Innovation Award, is undoubtedly one of the star products at this exhibition. It innovatively uses LCD and Micro LED multimedia screen technology to achieve a high-definition display effect of 149 6K *4K. At the same time, the screen also has a connected screen and divided screen intelligent switching function, which greatly improves the clarity and consistency of the large-screen display, and cleverly solves the problems of poor picture coordination between different media and difficulty in signal coordination. Whether it is used for information release to present clear and accurate information to the audience, or to provide participants with borderless high-quality display effects in large-scale conferences, the MLCD interstellar shine screen is perfectly competent and provides users with shocking visual experience.
(2) The world's thinnest LCD notebook screen: extremely thin and light, leading the trend
The world's thinnest LCD notebook screen, which also won the 2025AWE Epland Innovation Award, has also attracted the attention of many viewers.
同样荣获 "2025AWE 艾普兰创新奖" 的全球最薄 LCD 笔电屏，也吸引了众多观众的目光。Among the 14WU ultra-thin notebook, its core component-the LCD LCD module is only 0.99mm thick, leading the industry; the module weighs as light as 99g, making the whole product extremely portable and convenient for users to carry it anywhere. The notebook uses a glass substrate with a thickness of 0.125mm and is optimized through unique HFS panel technology to present excellent image quality even in an ultra-thin state. Coupled with the ultra-thin module design, it has successfully created an extremely thin and light LCD screen. While achieving the industry-leading thin and light appearance, it also brings a strong visual impact and a convenient user experience to users.
(3) HVA Green Sentinel Green Energy Screen: Low power consumption, high environmental protection
HVA Green Sentinel Green Energy Screen has attracted much attention at this AWE exhibition due to its excellent low-power performance.
HVA Green 星曜绿能屏凭借其出色的低功耗表现，在本次 AWE 展会上备受关注。It is equipped with high-penetration panels innovatively designed by TCL Huaxing. Compared with conventional products, the penetration rate has increased by about 20%, effectively improving energy efficiency. At the same time, the Local dimming algorithm has been optimized and upgraded to better adaptively adjust the backlight brightness while ensuring image quality. In addition, with a low-power drive system and backlight efficiency optimization, this screen not only meets the national standard large-screen first-level energy efficiency standard, but also meets the European energy efficiency level B standard. According to estimates, the power consumption of this TV from 10H to 12H is only about 1kW·h. It has significant advantages in energy conservation and electricity conservation, contributing to the promotion of green and low-carbon life.
(4) The world's first under-screen camera OLED laptop screen: Breaking through technical barriers and opening up a new experience
The world's first under-screen camera OLED notebook created by TCL Huaxing is another example of technological innovation.
TCL 华星打造的全球首款屏下摄像 OLED 笔电屏，是技术创新的又一典范。It is not only the first successful application of TCL Huaxing FMM OLED technology in medium size products, but also the first FMM OLED medium size product in the world to realize 4K +120Hz + CUP. With the support of TCL Huaxing's self-developed off-screen camera CUP technology, the YOGA Air X AI Yuanqi version equipped with this screen successfully broke through the technical bottleneck and became the world's first medium-size product to successfully implement off-screen camera technology. On 14 screens, it creates an unbounded sensory experience for users, breaks boundaries for creative workers, and brings unprecedented immersive visual impact. The screen also has 100% sRGB, DCI-P3 and Adobe RGB color gamut, professional color accuracy with Delta E<1, and supports a 120Hz refresh rate, allowing consumers to truly feel the shocking effect of synchronized color and dynamic pictures.
(5) The world's first mass-produced section-divided OLED screen: Innovative technology to improve performance
The world's first mass-produced section-divided OLED screen is an innovative product customized by TCL China Star for the Xiaomi 15 Pro.
全球首款量产分区分频 OLED 屏，是 TCL 华星为小米 15 Pro 定制的一款创新产品。It adopts an ultra-narrow bezel design, and the screen occupies up to 96% of the body, providing users with a broader visual space. This screen uses the zoning frequency division LTPO independently developed by TCL Huaxing