Riyadh and Saudi EHG Group join hands to illuminate a new future of display and lighting in the Midd

At a time when the global technology industry is accelerating its restructuring, the Middle East region is becoming a strategic location where many companies compete for layout by relying on its unique geographical advantages and vigorous development vitality. On July 22, a major cooperation focusing on the field of display and lighting attracted widespread attention in the industry. Liad Group and Saudi Engineering Holding Group (EHG) formally reached a comprehensive strategic cooperation. The two parties joined forces to jointly establish Liad Middle East. Company is committed to in-depth research and development and large-scale manufacturing of high-end display screens and energy-saving lighting systems. Li Jun, Chairman of Liad Group, Abdullah Bin Abdulrahman Khaliji, Chairman of Saudi Engineering Holding Group, and other leaders attended the signing ceremony to witness this moment of far-reaching significance.

As a global leader in the field of visual effects technology, Liard Group has a profound foundation in display technology research and development and product innovation. Since its establishment in 1995, it has gone through several technological innovations to create the world's first Micro LED display product with the smallest size and release a variety of Micro LED standardized commercial display products, which has always led the development trend of the industry. Its business covers a wide range of fields such as intelligent display, cultural travel night tours, AI and spatial computing. Its global market share has long been at the forefront of the industry, and its marketing network and production bases are spread across five continents around the world. Since its establishment in 2017, Saudi Engineering Holding Group (EHG) has emerged in diverse fields such as media, sports and entertainment, hotel catering, construction and real estate, manufacturing and financial investment, and has precise and in-depth insight into the Middle East domestic market. This time, the two parties jointly aim to fully integrate Liard's technical expertise and EHG's market resources to tailor indoor and outdoor high-quality displays and green smart lighting solutions for customers in the Middle East, help the local digital transformation process, and enhance urban space. Aesthetic texture and technological charm.
At the signing ceremony, the CEO of Liard Middle East elaborated on the comprehensive operation plan of the proposed factory. In terms of production capacity, it is planned to build an advanced automated production line, which is expected to achieve large-scale and efficient production after being put into production to meet the strong demand for high-end display and lighting products in the Middle East and surrounding regions; in terms of technical configuration, it will introduce Liard Group's world-leading display technologies, such as Micro LED technology with high contrast, high brightness, and high integration advantages, to ensure excellent product performance; At the level of talent training, we plan to cooperate in depth with local universities and scientific research institutions to carry out professional and technical training and talent exchange projects to reserve local talents for the long-term development of the company. This project is not only expected to create a large number of jobs in the Middle East, but will also effectively promote the coordinated development of upstream and downstream related industrial chains, forming an industrial agglomeration effect.
Li Jun, Chairman of Liard Group, could not conceal his excitement in his speech:" We are deeply honored to be able to join hands with EHG to explore the Middle East market. Saudi Arabia has shown great advantages in industrial upgrading and investment policies, with unlimited market potential. We are full of confidence in Saudi Arabia's investment environment and believe that through this cooperation, we will be able to create a technology brand with wide international influence in the Middle East, allowing Riyadh's products and technologies to inject strong impetus into the development of the Middle East region. rdquo; Abdullah bin Abdulrahman al-Khaliji, Chairman of Saudi Engineering Holding Group, also said: The establishment of Liad Middle East Company is an important milestone in our journey towards technological automation and industrial upgrading. This cooperation is highly consistent with Saudi Arabia's advocacy of technology localization in Vision 2030, and marks a solid and powerful step in promoting regional innovation and development and improving people's quality of life. rdquo;