The four parties work together to promote film technology innovation and jointly build a new journey

Under the careful guidance of the Propaganda Department of the CPC Central Committee and the comprehensive deployment and approval of the State Film Administration, on September 9, an extraordinary strategic cooperation signing ceremony was held grandly at the Huaxia Film Center. Representatives from China Film Science and Technology Research Institute, Huaxia Film Distribution Co., Ltd., the World Ultra HD Video Industry Alliance and Huawei Technologies Co., Ltd. gathered together to jointly open a new chapter in the innovation and development of film technology.

This cooperation aims to gather the advantageous forces of all parties and fully promote digital film technological innovation. The Quartet will focus on the construction of technical standards and the localization of key equipment, and is committed to building an ecosystem and standard system based on new film technology models. By accelerating the application of new technologies in all aspects of the film industry, we will help China's film content, technology and standards achieve a major leap in internationalization and widespread promotion, and demonstrate China's strength on the global film stage.

At the event site, the atmosphere was solemn and warm. Under the joint witness of relevant leaders of China Central Radio and Television Station, the State Film Administration, and representatives of many units in the film industry, the four parties successfully completed the strategic cooperation signing ceremony. This signing marks a new level of cooperation among all parties and is expected to become the core driving force for the rapid development of high-format films through collaborative cooperation in the industrial chain. With the continuous improvement of relevant technical standards and the accelerated popularization of LED movie screens in the theater market, the HDR LED Vivid high-format version will be coordinated from both software and hardware levels to achieve comprehensive implementation and bring unprecedented viewing to the audience. Experience upgrade.

In this four-party cooperation framework, Huaxia Liard (Beijing) Film Technology Co., Ltd., as a key participant in industrial collaboration, shoulders important responsibility for version operation and promotion. During the event, the World Ultra HD Video Industry Alliance and China Liard (Beijing) Film Technology Co., Ltd. focused on" HDR LED| Jingcai Vivid plate making operation promotion" reached a strategic cooperation consensus and formally signed a cooperation agreement. The two parties will fully integrate their respective resources and fully promote the application of HDR LED Vivid version technology in the version production, operation, promotion and promotion of theater films, accelerate the integration of the entire industry chain from standard formulation to terminal experience, and strive to Provide an immersive and high-quality movie-watching feast to the audience.

In addition, Beijing Womei Studios Investment Co., Ltd. and Huaxia Liard (Beijing) Film Technology Co., Ltd. also signed a cooperation agreement on the Belt and Road Initiative at the event site. This move not only kicks off the overseas strategic cooperation between the two sides, but will also effectively promote the pace of China's film technology entering the international market. Huaxia Liard actively responds to the country's strategic deployment to promote China culture to go global and promote China standards to the world. It continues to join hands with partners to jointly promote the construction of fully domestically produced product solutions and high-format movie halls, and promote the international export of China film technology, equipment and standards. In the future, the two sides will integrate superior resources and use the Cultural Silk Road to promote new domestic film technologies and new ecological standards to the global cinema market, and enhance the international influence and competitiveness of China films.

In 2025, the critical year for the high-quality development of China films, the close coordination and cooperation of all links in the industrial chain will further promote the rapid development of HDR LED Vivid high-format versions of films. Looking to the future, Huaxia Liard will adhere to an open and win-win cooperation attitude, join hands with partners from all parties, driven by innovation, supported by standards, and guaranteed by quality, and continue to promote technological innovation, industrial upgrading and cultural communication. At the same time, we will actively promote the internationalization of film technical standards, contribute more to the prosperity and development of China's film industry, and make China's films shine more brightly on the world stage.