Chenxian Optoelectronics joins hands with Haier Multimedia to launch a new journey for TFT-based Mic

On June 20, a piece of heavy news showed the industry. Chengdu Chenxian Optoelectronics Co., Ltd. and Qingdao Haier Multimedia officially signed a strategic cooperation agreement. The two parties will carry out in-depth collaboration around the field of LED commercial displays and jointly promote the widespread implementation and application of TFT-based Micro-LED large screens in the commercial display market. This cooperation is like the intersection of two bright stars, which is bound to inject new vitality into the development of the display industry.
According to the content of the agreement, Chenxian Optoelectronics will rely on its core technology TFT-based Micro-LED technology to focus on the high-end commercial display field and carry out all-round and in-depth cooperation with Haier Commercial Display.
根据协议内容，辰显光电将以其核心技术 ——TFT 基 Micro-LED 技术为依托，与海尔商显聚焦高端商显领域，展开全方位深度合作。At the same time, the two parties will also jointly explore diversified solutions covering traditional LED products to bring richer and better choices to the market. According to the plan, in the next three years, the two parties will jointly launch a variety of customized LED display products, aiming to greatly enhance Haier Shangxian's competitiveness in the market and further enrich its product matrix.
为确保合作高效推进，双方决定建立常态化战略沟通机制。Adhering to the principles of resource sharing, complementary advantages, and win-win cooperation, both parties will work together to accelerate the marketization process of TFT-based Micro-LED products. During the cooperation process, the two parties will carry out in-depth collaboration around key links such as terminal product planning, collaborative brand promotion, and industry channel expansion to give full play to their respective advantages and achieve mutual benefit and win-win results.
As an important enterprise under the Haier Group, Qingdao Haier Multimedia has profound accumulation in the fields of R & D, sales and platform operation of complete TV sets. Its business scope covers many fields such as home display, commercial display, system integration, and multimedia development.
青岛海尔多媒体作为海尔集团旗下的重要企业，在电视整机的研发、销售及平台运营等领域有着深厚的积累，业务范围涵盖家用显示、商用显示、系统集成、多媒体开发等多个领域。In recent years, Haier Multimedia has actively explored and innovated and continuously expanded new business models of smart display + scene integration. Chenxian Optoelectronics 'TFT-based Micro-LED technology is regarded as a strong competitor for the next generation of high-end TV display solutions due to its significant advantages such as high brightness, ultra-high resolution, low power consumption and long life. This also provides a solid foundation for cooperation between both parties on the whole Micro-LED TV. In the future, both parties plan to actively explore joint development and market expansion on the entire Micro-LED TV side, focusing on home theater, professional display and ultra-high definition audio and video scenarios, and jointly create a new future-oriented TV display experience.
回顾辰显光电的发展历程，其近年来始终专注于 TFT 基 Micro-LED 大屏的应用研发。The TFT-based Micro-LED production line with a total investment of 3 billion yuan has been successfully lit up and is expected to enter the batch delivery stage in 2025, which will supply a large number of high-quality TFT-based Micro-LED products to the market. In terms of product innovation, Chenxian Optoelectronics has achieved fruitful results and launched several of the world's first TFT-based Micro-LED series products, including 135-inch P0.7 TFT-based Micro-LED splicing screens, 88-inch P0.5 TFT-based Micro-LED splicing screens, P0.5 TFT-based Micro-LED transparent screens and TFT-based Micro-LED texture screens, etc., demonstrate strong technical research and development capabilities.
就在今年 6 月，辰显光电还重磅推出【半导体显示技术服务平台】。The platform has an investment scale of 1.2 billion yuan and is equipped with a 12-inch semiconductor pilot test line, focusing on the process development and verification of TFT glass-based Micro-LEDs. The platform has opened up a complete process from backplane design, massive transfer, chip repair, module packaging to system debugging. It has diversified service capabilities such as product development, process verification, test analysis, and customized processing, providing strong support for the development of the industry. Technical support.
The strategic cooperation between Chenxian Optoelectronics and Haier Multimedia is not only an important measure for the two parties to complement each other's advantages and integrate resources, but also a key step in promoting the widespread application of TFT-based Micro-LED technology in the commercial display and home display fields.
此次辰显光电与海尔多媒体的战略合作，不仅是双方优势互补、资源整合的重要举措，更是推动 TFT 基 Micro-LED 技术在商显及家庭显示领域广泛应用的关键一步。With the deepening of cooperation between the two parties, the display industry may be reshaped in the future and bring better and smarter display products and experiences to consumers.