New experience of watching games in the Chinese Super League: Huaxia Film Center leads the transform

The 2025 Chinese Super League season is in full swing. On February 22 and March 1, the two away games of the Beijing Guoan team were like two blockbuster bombs that ignited the enthusiasm of fans. At the same time, the opening carnival night of the 2025 Super League Cinema Watching Series, co-planned by Migu and Huaxia Film, was grandly opened at the China Film Center, the country's first full-high-frame LED theater, bringing unprecedented viewing experience to fans.

LED movie screen technology: breaking the boundaries of traditional theaters

In this unique theater viewing event, LED movie screen technology became the absolute protagonist, completely subverting the traditional theater presentation model. With its excellent display performance, the LED movie screen is like a discerning observer, accurately capturing fleeting dynamic pictures such as the fine grass debris raised by the players as they gallop on the court and the sweat rolling off their foreheads. Coupled with the on-site sound transmission of 5G milliseconds, the fans in the theater seats seemed to have traveled to the game site in an instant and felt the strong sensory impact of rushing into the field. This initiative undoubtedly declares that theaters are making great strides from a single movie-viewing scene to a new era of diversified and immersive space applications.

Integration of science and film: creating a unique global industry chain model

Since the digital movie LED high-quality version production laboratory was put into use, Huaxia Liard has been galloping along the road of technological innovation, constantly creating new milestones. From the successful lighting of the world's first Micro LED movie screen to the successful completion and operation of the country's first full-high-frame LED studio, every key node shines with the brilliance of an industry pioneer. Under the strong alliance and two-wheel drive of Liyard Group and Huaxia Film, China Liyard continues to climb the peak of high-quality development with the deep integration of technological innovation potential and brand influence.
As the flagship experience space of Huaxia Liade Phantom Island, Huaxia Film Center has carefully constructed a film screen technology solution system with" Huan Ying Island HUAN the LED" as the core. The system relies on independently developed cutting-edge LED movie screen technology to create a full size product matrix covering VIP cinemas to giant screen cinemas, achieving all-round and seamless adaptation from ultra-wide screens to customized cinemas.
On the solid foundation of technological innovation," Huanying Island HUAN the Live" multi-scene applications and solutions, with the integration of full-dimensional technologies of sound, light, screen and scene as the core driving force, actively joins hands with industrial ecological partners to jointly build a complete ecological closed loop of upstream film and television content creation, to the upgrade of downstream film projection equipment (LED movie screens), to theater scene operations. This groundbreaking model not only redefines the operating logic of the movie-watching space, but also makes China Liyard the only theater solution provider in the world that covers both the upstream and downstream of the film industry and the entire chain of theater scene operations., setting a new industry benchmark for the digital transformation of the film industry.
Taking this Super League Cinema viewing event as an example, the 4K ultra-high-definition LED movie screen equipped in the theater has∞: 1 ultra-high contrast ratio and a high refresh rate of 3840Hz. Combined with 5G+4K native live broadcast technology, it presents extremely delicate picture quality and bright and full colors. On the large LED screen in the movie hall, fans can clearly capture every wonderful moment of the game. Whether it is the subtle expression changes of the players or the heroic attitude of their hard work on the court, they are all displayed on the LED movie screen. It is vividly and vividly, bringing a shocking and real visual feast to the audience. The perfect combination of ultra-high brightness and bright colors makes every audience feel as if they are in a lively competition scene, immersively experiencing the passion and charm of football events. Many fans excitedly said after watching the game: This picture effect is much better than watching TV at home! It's as exciting as watching a game on site!& quot;

Scene revolution: Shaping a full-sensory interactive space

Huaxia Liard's innovative move is not only limited to technical upgrades, but also a far-reaching" space scene revolution". Huan Ying Island's LED movie screen projection technology solution adopts a fully independently developed control system. Its self-developed ICP control system, distribution board and module control board can realize video access, signal distribution, module control and other signal transmission links. Precise control. Through clever integration and flexible linkage with the commercial display screen, a richer and more varied immersive application experience is created for the audience.
At the event site, the movie screen and the four-sided commercial display screen cooperated tacitly. According to the atmosphere needs of different periods before and during the game, the display content was intelligently switched, which greatly enhanced the warm atmosphere of the scene and comprehensively enhanced the audience's immersion and interaction. sense. The excitement of watching a game lies not only in the athletes 'hard work on the court, but also in cheering with the surrounding fans and devoting themselves to the passionate atmosphere of competitive sports. Watching the game on Huan Ying Island, advanced technology infinitely amplifies the audience's sensory experience, fully satisfying both the visual shock and the deep emotional resonance.

Through the widespread application of HUAN the LEDs on Huan Ying Island, the slightly dull dark space in traditional movie halls has been successfully transformed into a vibrant and bright interactive field. The deep integration of movie theater space and technological innovation not only brings unique immersive visual enjoyment to the audience, but also opens up broad prospects for diversified content playback and space application expansion.
With the continuous empowerment of cutting-edge technologies, Liard Group will continue to explore new application scenarios, tap the infinite potential of space, inject strong impetus into the continuous upgrading of China's film industry, and lead the industry towards a more brilliant future.