Analysis of RGB-Mini LED TV Technology Competition Situation

Entering a new year, the competitive landscape of the Mini LED-backlit track has taken on a completely new look. Leading brands in the TV industry no longer simply compete for the number of divisions or size, but instead show their trump cards and launch RGB-Mini LED mass-production models one after another. Why do the world's top four TV brands unanimously promote RGB-Mini LED solutions? What strategic considerations are behind this move, and what key signals does it send to the market?
During the two major consumer electronics events held at the beginning of this year, industry giants such as Hisense, TCL, Samsung, and Sony demonstrated products equipped with RGB-Mini LED technology, successfully pushing this cutting-edge technology to the forefront of the market.
在今年年初举办的两大消费电子盛会期间，海信、TCL、三星、索尼等行业巨头纷纷展示了搭载 RGB - Mini LED 技术的产品，成功将这一前沿技术推向市场前沿。
海信率先出击，在 CES 展会上隆重推出采用 RGB - Mini LED 技术的 116 吋 TriChroma LED TV，瞬间吸引了无数目光。Immediately afterwards in February, Hisense introduced the RGB-Mini LED TV 100UX to the domestic market. By the end of March, Hisense had released the world's first RGB-Mini LED TV. Among them, the 116-inch UX RGB-Mini LED TV is priced at 99999 yuan and has currently opened a reservation channel in Jingdong; while the 85-inch and 100-inch low-end versions are priced at 27999 yuan and 49999 yuan respectively. Although they have not yet been put on sale, it has successfully attracted the attention of many consumers.

TCL was no less inferior, demonstrating a prototype RGB-Mini LED TV at this year's CES. According to internal information in the supply chain, TCL made an early start in the research and development of RGB-Mini LED technology. The new flagship X series products to be mass-produced will not only continue the well-received Vientiane zoning technology, but will also incorporate RGB-Mini LED technology to further enhance the market competitiveness of the product.

Samsung also demonstrated its RGB Micro LED TV (backlight) prototype at CES 2025, adopting a unique micro RGB three-color LED backlight technology route. It is worth mentioning that Samsung has clearly incorporated this technology route into its 2025 TV product line plan, and plans to launch a 75/85/98-inch (8K) RGB Micro LED TV this year. This shows Samsung's emphasis on this technology and its firm confidence in the market prospects.

Sony officially announced its RGB-Mini LED TV technology at its Tokyo headquarters in mid-March and demonstrated a 75-inch prototype. Subsequently, with the help of the AWE exhibition platform, Sony released the technology domestically. It is a slight pity that Sony did not apply this technology to its 2025 product line, but plans to launch TV products equipped with this technology the following year.
这一系列动作清晰地表明，RGB 三维控色技术已正式进入市场，全球前四大电视厂商即将围绕这一技术领域展开激烈角逐。It is proud that in this round of technology competition, domestic TV brands Hisense and TCL are at the forefront of the industry, fully demonstrating their strong technical strength and keen market insight.