Collective price adjustment under cost pressure! At the end of 2025, the LED industry chain sets off

Since December 2025, the LED industry chain has ushered in an intensive price adjustment cycle. More than 10 companies in the industry have issued price adjustment notices, covering multiple core product segments such as lamp beads, PCB boards, advertising machines, commercial TVs, and security equipment. Behind this wave of price adjustment is the concentrated release of multiple pressures such as rising raw material costs and fluctuations in global supply chains. The new order price adjustment policy has been gradually implemented from mid-December 2025, and will become a centralized price adjustment node for many companies on January 1, 2026.

Judging from the core motivation for price adjustment, the surge in the prices of basic metal materials such as gold, silver and copper has become the main driving force. At the end of 2025, the precious metals and non-ferrous metals markets set a wave of price increases. The prices of gold, silver and copper have all set new records. Among them, the price of gold rose by more than 70% during the year, the price of silver rose by more than 170%, and the price of copper rose by more than 36%. As the core raw materials of the LED industry chain, the soaring prices of these materials directly lead to the increase in the cost of intermediate products such as plates and silver glue. Coupled with the tight supply chain in some links, the company's profit margins have been severely squeezed. Price adjustment has become an inevitable choice to maintain normal operations and product supply stability.

Specifically, many core LED companies intensively followed up price adjustments in late December. Both Zhaochi Optoelectronics and Hongli Zhihui issued price adjustment notices on December 30. The former clarified that production costs had increased significantly due to the continuous rise in raw material prices, while the latter pointed to the pressure of substantial price increases in raw materials such as gold, silver, and copper during the year. Both companies have decided to adjust the price of new orders from January 1, 2026, and the specific adjustment range will be determined by the connection between business personnel and customers.

On December 31, Zhongqi Optoelectronics also issued a price adjustment announcement, detailing the price increase data of raw materials, and pointing out that the original price has been difficult to cover the cost. In order to ensure product supply and service quality, it will increase the price of new lamp beads starting from January 1, 2026. Dahua Co., Ltd. in the security field started price adjustments earlier. Its Small and Medium-sized Enterprise Business Unit announced on December 14 that due to fluctuations in the global supply chain and rising prices of raw materials, it will adjust the price adjustment of all NVR products, all Fengshi Security products and some products. At the same time, the price adjustment is controlled through research and development optimization, signing long-term supply guarantee agreements, etc., and it is clear that orders signed before the price adjustment will maintain the original price.

Commercial display and upstream materials companies have also joined the price adjustment camp. Skyworth Commercial issued a notice on December 12. Due to the impact of rising prices of upstream storage and precious metal materials, it will increase the prices of the entire range of commercial TVs starting from December 15. Huike announced on December 15 that due to the continuous rise in costs and raw materials, it will increase the prices of all size advertising machine series products starting from January 1, 2026, and will no longer make concessions after the price adjustment.

The price adjustment efforts of PCB and related materials companies are particularly clear. Guangdong Jiantao Laminate Sales Co., Ltd. took the lead in adjusting the price on December 1. Due to high copper prices, shortage of raw copper and tight supply of glass cloth, it will increase the price of all materials by 5%-10% from now on. Yingshuo Electronics followed up on December 26. Due to the continuous surge in board materials, copper and tin, it will increase the price of PCB boards by 10% from now on; Henan Haile Electronics issued a notice on December 29, also increasing the price of PCB boards by 10%. The price adjustment will be implemented from the day of receiving the order or January 1, 2026.

It is worth noting that the supply chain pressure brought by the surge in demand in the AI industry has also become one of the incentives for price adjustments. Core Control Source Electronics issued a contact letter on December 29 stating that driven by demand from the AI industry, memory prices have soared and wafer production capacity has been in short supply. The delivery period of conventional products has been extended by 2 weeks, and the delivery period of some products has even reached 4-6 weeks, further exacerbating cost pressure. In this context, the company has increased the price of all models by 8%-15%, maintaining the original price only for spot stocks; at the same time, it has provided a price fine-tuning of 3%-8% to agents who place orders two months in advance to help lock in production capacity.