2025 China Home Appliances and Consumer Electronics Expo: New highlights and shopping guide for e-sp

At the just-concluded China Home Appliances and Consumer Electronics Expo (AWE2025), the professional e-sports display displayed by Shanghai Haisi Rosefinch became the focus of the exhibition. From March 20 to 23, this exhibit attracted the attention of many professionals and visitors. Everyone stopped and expressed strong interest in its advanced technology and excellent performance. Through in-depth exchanges with the booth commentators, we learned that high-end intelligent e-sports displays equipped with Vermillion Bird display solutions are approaching the market. Judging from the technical parameters and test data disclosed on the spot, the product has achieved major breakthroughs in core technology areas such as energy conservation, image quality improvement, and anti-flash eye protection, especially in adapting to 3A content and generative AI content. It has demonstrated a far superior performance of mainstream products in the market.

New changes in market demand: 3A games and AI content-driven performance upgrades
From 2024 to the beginning of 2025, two major hot events around the world have profoundly affected the demand trend of the display market. First, high-quality 3A works represented by Wukong Games have quickly become popular around the world. With their exquisite picture quality, rich plots and immersive experience, they have attracted a large number of players and set off a global craze. This has put forward higher requirements for the display capabilities. Second, the rapid iteration of low-computing power cloud AI models such as Deepseek is gradually breaking the monopoly pattern of traditional American-style AI with high computing power and high threshold.& The increasingly widespread application of these emerging AI models in content creation, graphics rendering, etc. has led to the emergence of more and more high-quality content and game IP that rely on generative AI. Consumers 'performance requirements for displays in generative AI scenarios have also followed suit. The water rises. As generative AI scenarios continue to be integrated into consumers 'work and lives, the performance boundaries of traditional displays are facing unprecedented challenges.
Selecting key elements for adapting AI scene displays

Faced with the dazzling array of display products on the market, how to choose a display that truly suits the AI scenario and has excellent performance has become the focus of consumers 'attention. To this end, we conducted in-depth discussions with industry experts, consumers and professional and technical personnel from Shanghai Haisi Suzaku. Based on the opinions of all parties, an excellent display needs to focus on the three key elements of energy conservation, image quality and eye protection, but behind this actually contains many complex doorways and strict evaluation standards.

Energy conservation priority strategy promoted by national subsidy policy
At present, the national subsidy policy provides strong support for consumers to purchase energy-saving displays. Taking the Jingdong platform as an example, many brands such as AOC and Thunderbird have participated in energy-saving replacement subsidy activities. Among them, first-level energy efficiency products can enjoy subsidies of up to 20%, second-level energy efficiency products can enjoy subsidies of 15%, and products with third-level energy efficiency levels and below cannot enjoy subsidies. This policy orientation not only reduces consumers 'purchase costs, but also reflects strong advocacy for energy-saving and environmentally friendly products. Therefore, consumers must first check the energy efficiency label of the product when purchasing a display. Whether it is from the perspective of enjoying national subsidies or long-term energy conservation, choosing a display with first-level energy efficiency is undoubtedly the most sensible decision.

The "Display Energy Efficiency Limits and Energy Efficiency Ratings" standard implemented since June 1 last year further regulates the display market. This standard not only classifies displays in more detail, but also significantly increases the threshold of energy efficiency standards, requiring high-performance models to reach the international leading level, providing a solid guarantee for the healthy development of energy-saving display products.​