Hisense Video's 2024 Annual Report: Showing technological innovation drives performance growth

Recently, Hisense Video officially released its 2024 annual report. Its outstanding performance data and innovative achievements in the field of display technology have attracted much attention. During the reporting period, the company's total operating income reached 58.53 billion yuan, a year-on-year increase of 9.17% over the previous year; net profit attributable to the parent company was 2.246 billion yuan, a year-on-year increase of 7.17%; net profit deducted from non-profit was 1.817 billion yuan, a year-on-year increase of 4.88%.

Hisense Video pointed out in its annual report that the company is accelerating platform innovation around the three core display technologies of ULED, Micro LED, and laser display. Continue to make efforts in key directions such as AI model, RGB-Mini LED, Micro LED system solutions, laser display performance upgrades, and device localization to build a high-end display technology matrix covering all scenarios, laying a solid technical foundation for the company's long-term development.
In the field of LED display, Hisense Video seized the important opportunity of the European Cup, successfully overcame certification barriers in Europe and the United States, and successfully implemented complete stadium display solutions such as scoreboards, fence screens, and ribbon screens to the three major sports venues in Europe and the United States.
在 LED 显示领域，海信视像把握欧洲杯这一重要契机，成功攻克欧美认证壁垒，顺利将记分屏、围栏屏、彩带屏等完整的体育场馆显示方案落地欧美三大体育场馆。This breakthrough has achieved remarkable results. In 2024, the scale of overseas LED business will increase significantly by 196% year-on-year.
同时，海信视像推出全新自研的猎影平台系列 Vision One 一体机产品。This product has achieved a major breakthrough in performance, reducing power consumption by 50%, and improving optical efficiency by 15%. It has accurately met the core needs of conference rooms and classroom scenarios. It has successfully won the bid for multiple university projects.
海信系电视在全球市场不仅销售规模持续增长，产品结构也在不断优化。Shipments of ultra-large screen products of 98 inches and above increased by 206.5% year-on-year, and shipments of Mini LED products increased by 162.7% year-on-year. From the perspective of regional markets, the growth of overseas markets is particularly prominent:

• North American market: Mini LED models accounted for 7.5% of shipped products, an increase of 2 percentage points over the same period last year;

• Japanese market: Firmly implement the high-end large-screen strategy, and the proportion of OLED/Mini LED mid-to-high-end models increased by 4.7 percentage points compared with the same period;

• Central and East African markets: Both sales and sales achieved double-digit growth, and Mini LED sales increased by 92.4% year-on-year;

• Central and South American markets: Achieve double breakthroughs in scale and structure, shipments increased by more than 40% year-on-year, and Mini LED sales increased by 232% year-on-year.​

此外，在报告期内，海信成功开发出 RGB - Mini LED 液晶模组以及 RGB 光色同控 AI 画质芯片 H7。This achievement has realized the transformation of liquid crystal displays from traditional single backlights to RGB three-color backlights, and from single brightness control to simultaneous light and color control, which is a major leap in the field of display technology. At the same time, 100% of the series products of the ULED technology platform meet the national first-level energy efficiency standards. Compared with QD-OLED and traditional Mini LEDs, the new generation of RGB-Mini LED products save energy by more than 20%, truly achieving high image quality and low-carbon environmental protection. The perfect combination.
Hisense Video emphasized in its annual report that the company's strategic focus is on driving dual growth, making joint efforts in backlight and Micro LED technology and making breakthroughs.
海信视像在年报中强调，公司战略聚焦驱动双增长，在背光与 Micro LED 技术方面共同发力并取得攻坚突破。In the field of Micro LED technology, Hisense has successfully established a vertical technology system covering five major links: chip research and development-drive control-precision packaging-signal enhancement-and image quality restoration.
值得一提的是，在 CES 2025 展会上惊艳亮相的 136 英寸 Micro LED 电视，正是应用了海信自研芯片。This product demonstrates Hisense's profound strength and innovative achievements in the field of Micro LED technology.
在 AR 领域，海信也取得重要进展，成功完成 Micro LED 超小光机、光学模组及整机搭建。Among them, the optical and mechanical design volume has been reduced to 0.17cc. Through innovative micro-nano optical architecture, the power consumption of the whole machine has been effectively reduced, providing technical support for the further development of AR products.
海信视像在 2024 年凭借在显示技术上的持续创新，推动公司业绩稳步增长，在全球市场展现出强劲的竞争力，未来有望在显示技术领域持续引领行业发展潮流。​