"Kalette: Renewing South Korea's landmark shopping malls and reshaping commercial benchmarks"

In the core business district of Seoul, South Korea, where commercial density is extremely high, the Longshan plate has become a golden battlefield for major shopping malls due to its dense high-end commercial entities and huge passenger flow. As a landmark commercial body in the area, Longshan I Park Mall has always aimed at improving customer experience and activating business value as its core goals. This time, it chose to join hands with Carlett to use industry-leading Media Processing Service technology to complete the new evolution of commercial space. From a traditional shopping venue, it has transformed into a digital art space that integrates accurate passenger flow guidance, in-depth brand communication, and immersive scene experience, opening up differentiated advantages in the fierce competition in business circles.​

1. Smart welcome at the entrance: Digital concierge opens the prelude to high-end experience

The static logo of traditional shopping mall entrances is often difficult to break through the single function of information transmission, but the upgrade of the entrance of Longshan I Park Mall uses dynamic vision to redefine the sense of welcoming ceremony. The symmetrically arranged LED displays on both sides of the mall gate are like two elegant digital concierges, playing carefully designed visual content in a loop every day: sometimes they present dynamic light and shadow linked to the seasons (such as the dancing of cherry blossoms in spring and the falling snowflakes in winter), and sometimes they integrate the creative picture linked by the mall's brands, which not only creates a unique exquisite atmosphere in the high-end commercial space, but also allows customers to feel a unique feeling of shopping rituals as soon as they step into the mall.​

Behind this visual focus is the technology of Carlett's Super 4K Main Control Media Processing Service that supports its powerful image quality analysis capabilities, making the colors presented on the screen more delicate and dynamic, which not only successfully attracts passers-by to stop and become a traffic magnet at the entrance of the mall. It also intuitively enhances the brand texture of I Park Mall through high-end visual language, making the positioning of high-end business deeply rooted in the hearts of the people from the entrance.​

2. Indoor immersive corridor: 60-meter visual center, connecting passenger flow and experience

Walking into the core area of the mall, a 60-meter-long circular LED screen forms the visual heart of the entire space. This ultra-long circular screen is not a simple planar splicing, but a smooth curved surface that fits the structural design of the mall. It lays the foundation for immersion. In order to achieve the ultimate visual effects, Carlett tailor-made the display and control combination solution of CS20- 8K Pro multimedia broadcast control server + X100 Pro video splicer. The core advantage of this solution is that it can achieve 8K ultra-high definition. Seamless and synchronous playback of image quality, whether it is dynamic advertisements, brand promotional videos, or scene-based art content, can achieve a perfect presentation with zero delay and no tearing.​

For shopping malls, this corridor is not only a visual spectacle, but also a traffic hub: the content played on the screen will be cleverly integrated into the functional area guidelines of each floor (for example, the 30-meter passage in front of the beauty area leads to the catering floor), while customers are immersed in the visual experience, they are naturally guided to the target area to avoid the rigidity of traditional guide signs; for customers, walking in the corridor is like being in a flowing digital art exhibition. The originally boring moving line planning has become part of the immersive experience, greatly improving the joy and duration of the shopping process.​

3. Visual effect of breaking the boundary of the wall: There are no dead corners at the corners, making the advertising come alive

Traditional flat LED screens are often limited by the installation angle and have visual blind spots. Kalette's creative display solution completely breaks this limitation through corner wrapped installation design. The screen is no longer a flat surface attached to the wall. Instead, it is wrapped along the corners of the wall to achieve 360-degree without dead corners, making the advertising content seem to break through the constraints of the wall and present seamless visual effects from multiple angles.​

Whether customers are going up and down escalators on different floors or shuttling around corners, they can be firmly attracted by the dynamic content on the screen: it may be a 3D display of a brand's latest products, or it may be a creative animation of a mall promotion. The viewing experience not only avoids the omission of advertising information, but also deepens customers 'memory of brand information through the visual language of technological sense + impact, making each screen an eye-catching weapon without dead corners.​

Not only display, but also deep empowerment of commercial value

The digital revitalization of Longshan I Park Mall is not a simple screen building, but a blueprint for value growth drawn by Carlett for commercial space using technology as a pen. By building an LED display matrix linked by entrances, corridors, and walls, Carlett successfully created a complete commercial communication link from visual attraction (entrance screen drainage) spatial experience (corridor immersion) brand resonance (wall advertising deepening): From attracting customers to enter the mall, to extending stay time, to strengthening brand awareness, every link is empowering to increase consumption conversion rates.​

This case also once again confirms Carlett's technical strength and forward-looking vision in the field of high-end commercial displays. It has never defined itself as a display equipment provider, but a commercial space digital solution partner. In the future, Carlett will continue to focus on innovative technology and support professional services, empowering more commercial spaces around the world to realize scene reconstruction in the wave of digitalization, reshape business value with visual experience, and help customers firmly in the fierce market competition. Take the lead!