Zhaochi Group's 20-year glory: the transformation path from a cutting-edge industry to a technologic
作者:
2025-04-11 09:51:28
In the vast starry sky of business, the rise of every successful enterprise is like the shining of bright stars, which has gone through long years of hard work and accumulation. On April 10, 2025, Zhaochi Group celebrated its 20th anniversary of great significance. Looking back on these 20 years of business journey, Zhaochi Group is like a determined navigator. With its innovative compass and struggling paddle, it has broken waves in the waves of smart terminals, LED entire industry chains, optical communications and other scientific and technological fields. Moving forward, writing a magnificent epic from scratch, from obscurity to leading the industry.
From 0 to 1: Dreams set sail and build a solid foundation for development.
In 2005, with the lofty vision of becoming a China company respected by global customers, Zhaochi Group embarked on a journey, taking home audio-visual consumer products as the starting point and officially opened its dream chapter in the 1.0 era. Just one year later, Zhaochi Group showed amazing potential. Its monthly sales exceeded 100 million yuan for the first time. It was like a new star emerging in the commercial sky, demonstrating its vigorous vitality and strong growth. At that time, the global display industry was undergoing a profound transformation. Traditional CRT technology was gradually declining, liquid crystal display technology was booming like the rising sun, and China's core position in the global display industry was gradually established. Zhaochi Group accurately captured this key trend with keen market insight. Based on a deep grasp of market dynamics and accurate prediction of the transfer of the industrial chain, Zhaochi Group decisively chose LCD TV ODM as a breakthrough in business expansion. After unremitting efforts, in 2007, Zhaochi Group's LCD TV products were successfully developed and successfully entered the stage of mass production and sales. This milestone event is of great significance to Zhaochi Group's 1.0 era. It not only achieved the leap of Zhaochi Group's business from audio-visual product OEM to TV ODM, but also marked the group's first major upgrade in manufacturing capabilities and technical level. This breakthrough laid a solid industrial foundation for Zhaochi Group, like creating a solid keel for a giant ship sailing far away and injecting strong impetus into its subsequent diversified development.
From 1 to N: Chain layout, creating a diversified industrial ecosystem and
entering the 2.0 and 3.0 era, Zhaochi Group has demonstrated amazing industrial chain integration capabilities and expansion courage. In 2011, Zhaochi Co., Ltd. resolutely entered the LED industry with a forward-looking strategic vision, starting from the LED packaging, TV backlighting and lighting production business, and started deep work in this field. In the following ten years, Zhaochi Group overcame all obstacles and successfully completed the entire industrial chain layout from packaging (Zhaochi optical elements), chips (Zhaochi semiconductors) to Mini/Micro LED displays (Zhaochi Crystal Display). Today, Zhaochi Group has established a firm foothold in all aspects of the LED industry chain and is in a leading position in the industry:
Zhaochi Semiconductor,
the leader in the chip field,
is the world's largest single digital smart LED chip production base. Currently, the monthly production and sales scale of wafers (4-inch chips) is as high as 1.1 million chips, making it the best in the industry. Especially in the field of Mini RGB chips, Zhaochi Semiconductor has occupied a leading share in the global market with its excellent technology and production capacity advantages. In terms of technological innovation, Zhaochi Semiconductor continues to challenge the limits of Mini/Micro LED technology, is committed to improving product process levels, and achieves double harvests in yield and production efficiency. Taking the Mini LED chip as an example, its size has been successfully reduced from 36 mils to 26 mils. This technological breakthrough not only promotes the iterative upgrade of products, but also consolidates Zhaochi Semiconductor's leading position in the industry competition.
Full matrix layout in the packaging field
Zhaochi Optical Cell has built a full matrix product layout in the packaging field, and its business extensively covers the three mainstream application areas of LED lighting, LED backlight and LED display. At the same time, Zhaochi Guangyuan actively expands and segments emerging markets, such as smart lighting, health lighting, plant lighting, automotive lighting and new displays, and continues to explore new business growth points. In 2024, Zhaochi Guangyuan will vigorously expand its Mini COB backlight module production line. Currently, it has a huge production capacity of 50 COB lines, becoming the world's largest Mini COB backlight module manufacturer, occupying an important position in the industry.
Zhaochi Crystal Display,
a leader in the field of Mini/Micro LED displays,
has always been firmly optimistic about the development prospects of COB packaging technology. Since its establishment, in response to the two major problems faced by COB technology, namely low straight-through yield and poor consistency of display effects, Zhaochi Crystal Display has actively carried out technical research and carried out a large number of integrations and supply chain collaboration in terms of technology, equipment, production processes, etc., and innovated massive transfer technologies, which has effectively promoted the maturity and application of COB direct display technology. At present, Zhaochi Jingxian's COB display module production capacity reaches 25000 square meters per month. In 2024, its annual shipments will account for more than 50% of the total COB industry, ranking first in the industry and becoming a leader in the Mini/Micro LED display field. In 2024, Zhaochi Group followed the strategic expansion logic of" technology homology and ecological extension", successfully acquired Zhaochi Ruigu, and successfully entered the optical communications industry, marking the group's official entry into the 3.0 era. At present, Zhaochi Group has built a vertical industrial chain layout integrating chip-device-module in the optical communications industry, and has achieved product shipments in optical access networks, telecommunications and other fields. Looking to the future, Zhaochi Group plans to gradually expand its products into data communication markets such as cloud computing and big data, as well as emerging fields such as industrial automation and autonomous driving, continuously broadening business boundaries and tapping new growth potential. From the vertical and in-depth exploration of the entire LED industry chain to the horizontal strategic expansion of the optical communications field, Chizhao Group has built a good mechanism for the coordinated development of the technology chain and the talent chain around the development needs of the vertical integration of the industrial chain, and continues to contribute to the Group's innovative development. Inject strong power.
From N to: Zhaochi's future blueprint for intelligent manufacturing
Twenty years of ups and downs have been hard to move forward. With technology upgrading as its core driving force and innovation as its soul of development, Zhaochi Group has successfully achieved a magnificent turn from a single manufacturing enterprise to a multi-dimensional ecological technology comprehensive group with coordinated development of intelligent terminals, LED ecology, and optical communications. At present, the international trade environment is constantly changing and the market situation is complex. Enterprises around the world are facing unprecedented challenges of" survival flexibility". At this important juncture of the 20th anniversary, Zhaochi Group solemnly declares that it will continue to uphold the spirit of innovation, go all out to explore the market, and continuously improve the core competitiveness of the company. Zhaochi Group has customer bases all over the world. This extensive market coverage allows the group to effectively disperse potential risks brought by policy changes in a single region and enhance the company's ability to resist risks. In terms of supply chain management, Zhaochi Group has carefully built a global supply chain system to ensure the stability and efficiency of raw material supply. In terms of production and manufacturing, in addition to the existing manufacturing base in Vietnam, Zhaochi Group has deployed manufacturing bases in many countries and regions around the world through self-construction or cooperation, achieving localized production and distribution. This forward-looking layout strategy can not only better meet the market's dual needs for localization and globalization, but also lay a solid foundation for Zhaochi Group's global development. In terms of industrial competitive advantages, Zhaochi Group has established a leading position in the industry in the entire smart terminal and LED industry chain, and has strong market premium capabilities. At the same time, the optical communications industry is developing well and is expected to become an important performance growth point for the Group in the future. Zhaochi Group continues to increase investment in technological innovation, optimize production processes, promote product upgrades, enhance customer stickiness and consolidate its market position by increasing the added value of products. Although the road ahead is still full of storms and challenges, Zhaochi Group knows that the true corporate resilience lies not in avoiding risks, but in deeply integrating flexibility into all aspects of the company's R & D, manufacturing, sales and other aspects, so that it can Be keenly aware of market changes, change with the situation, always maintain a leading position in a complex and ever-changing business environment, and move towards a more brilliant future.