Won Deloitte's "China Management Excellence Company" for four times: Precipitation of management str

In the field of enterprise management, being able to continuously obtain recognition from authoritative organizations often means that it has built sustainable competitiveness in multiple dimensions. Recently, after being shortlisted in the China's 500 Most Valuable Brands for the second time, Abbison won the title of Deloitte China Excellent Management Company for the fourth time based on its performance in the four dimensions of strategic planning, organizational capabilities, sustainable development commitment and financial strength. This achievement is rare in the LED display industry and has also triggered discussions on the deep value of corporate management.​

Deloitte China Management Excellence (BMC) is jointly certified by Deloitte China, the Hong Kong University of Science and Technology Business School, Harvard Business Review and other top business think tanks. It is the only international award in China that focuses on the evaluation of full-dimensional management capabilities of enterprises. Due to its strict evaluation standards, comprehensive coverage and dimensions, it is called the Oscar of Chinese Enterprise Management in the industry. Since 2018, the award has been held seven times and aims to recognize benchmark companies that have outstanding performance in key areas such as strategy, capabilities, commitment, and finance, and have comprehensive advantages in globalization, innovation and industrial chain leadership.​

On July 4, the 7th China Outstanding Management Companies List was announced. Abbison was on the list with 75 outstanding companies including BYD, Lenovo, and DJI Innovation. Winning this honor for four consecutive times not only confirms that Abbison meets the strict standards of the global framework for management excellence, but also reflects its stability in management system construction. However, in the context of intensified competition in the industry, how can such management advantages be transformed into more sustainable market breakthroughs will still take time to test.​

Strategic planning: A balance between globalization and technological development

With the world's leading provider of true LED display applications and services as its strategic core, Abison has built a market network covering more than 140 countries and regions, and established 18 subsidiaries around the world, forming a collaborative system for R & D at headquarters, manufacturing in Huizhou, and marketing. This layout accurately meets the requirements of the BMC project for a sustainable growth path. By establishing localized teams in key regions such as the Americas, Europe, and Africa, a total of 60000 + application cases have been implemented.​

The difference in its strategy lies in the combination of technological leadership + deep cultivation of scenes: focusing on the research and development of forward-looking technologies such as Micro LED and COB, and at the same time creating customized solutions for subdivided scenarios such as advertising, stages, and conferences. This logic of global layout + subdivision breakthrough allows it to maintain its advantages in homogeneous competition, and its export volume has ranked first in the industry for 12 consecutive years.​

However, some industry analysts pointed out that although globalization can bring market breadth, it also faces challenges such as cultural differences and regional policy changes. Whether Abbison's localization team can continue to respond quickly to changes in the needs of different markets will be the key to whether its globalization strategy can be deepened.​

Organizational capabilities: two-way empowerment of culture and digitalization

Abison's organizational capacity building revolves around the True Culture 4.0 and the digital system, transforming the values of integrity, gratitude, and responsibility into implementable management practices and forming a value consensus among global partners. In terms of digital management, it started end-to-end business process reconstruction as early as 2007, building a digital matrix composed of 18 major information systems, realizing full-link visualization from order management to global logistics.​

This model supports it to achieve revenue of approximately 3.663 billion yuan in 2024, with double-digit growth in overseas markets for three consecutive years. However, some management scholars believe that the implementation effect of cultural concepts needs to be verified in the long term. Especially after the scale of the enterprise expands, how to avoid cultural dilution and maintain organizational efficiency is a topic that Abbison needs to continue to face.​

Development commitment: Practical exploration of compliance and sustainability

Abison has built a full-chain compliance and sustainable development system. As the first company in the industry to pass customs AEO advanced certification, it promotes the upgrading of industry compliance standards with a complete machine delivery model with full coverage of 3C certification. In the field of sustainable development, the photovoltaic power generation system of Dongjiang Intelligent Manufacturing Center has achieved remarkable results in reducing carbon emissions. In 2024, the carbon footprint verification of 24 models of products will be completed, and it has won high scores in ESG evaluation by international customers for four consecutive years.​

From an industry perspective, the green transformation of the LED display industry has become a trend. Abison's practice provides a reference for the industry. However, compared with some international giants, there is still room for improvement in its investment in green technology research and development. How to integrate the concept of sustainable development more deeply into product innovation is an important direction for the next stage.​

Financial strength: positive cycle of R & D investment and market return

In 2024, Abbison's overseas revenue will increase by 13.78% year-on-year, forming a profit structure that uses emerging markets to hedge against cyclical fluctuations. Focus on high-end commercial displays and large-scale event projects to keep its gross profit margin higher than the industry average. The cumulative R & D investment of 461 million yuan in 2022-2024 has been transformed into market premium capabilities for Micro LED, COB and other technologies, supporting it to maintain steady growth during the stressful period of global economic pressure.​

This positive cycle of R & D investment-technological breakthroughs-market premium reflects long-term value creation capabilities. However, financial experts warn that there is uncertainty in the return on R & D investment, especially in the LED industry where technology iteration is accelerating. How to balance short-term profits and long-term R & D investment will test the company's financial control capabilities.​

Jiang Ying, Chairman of Deloitte China, said: The key word for this year's award-winning companies to achieve leapfrog growth is new and change. They strive to create new growth curves, seek change and open up new markets, and empower them with technology to form new quality demand and productivity, as well as new ecological synergy. rdquo;​

Ding Yanhui, Chairman of Abbison, emphasized: Winning this honor four times is a double affirmation of our true culture and brand globalization strategy. In the future, Abbison will continue to use BMC standards as a mirror to create a globally competitive management system."​

Overall, Abison has won four awards, which is recognition of his management system, but there is still room for improvement in aspects such as deepening globalization, cultural implementation, and green innovation. In the context of increasingly fierce competition in the LED display industry, how to continue to transform management advantages into market competitiveness will be the core issue of its future development. For the industry, Abison's practice also provides a useful reference sample for the global management of China companies.