Small and medium size OLED shipment ranking: BOE surpassed LGD and ranked second in the world

March 29 News According to Omdia's latest research "Duration Tracking Report on Small and Medium-sized size Displays", in 2022, Samsung will account for 56% of the total market share in small and medium-sized size AMOLEDs, ranking first, and BOE will gradually overtake Samsung, accounting for 12%.

Along with global inflation, as demand for smartphones cools, overall shipments of AMOLEDs in small and medium-sized size (9.0 inches and below) will be 762 million in 2022, a year-on-year decrease of 6%.

Samsung Display is the leading manufacturer in the AMOLED market, maintaining 429 million shipments in 2022, but its market share dropped from 61% in 2021 to 56% in 2022. LG Display will occupy 10% market share in 2021, maintaining second place, and has increased to 11% in 2022.

However, BOE has further increased shipments, accounting for 12% of the market in 2022, surpassing LG Display and ranking second. Visionox and Everdisplay, the fourth and fifth AMOLED manufacturers, are steadily increasing shipments and closing the gap with their leading South Korean rivals.

According to Hiroshi Hayase, Omdia's research manager, in the practice of display panel research: Although the gap in AMOLED shipments compared with Samsung is still large, BOE has successfully obtained orders for the iPhone 12 Flexible LTPS-AMOLED ordered by Apple and significantly improved its technical capabilities. BOE expects to gradually narrow the shipment gap with Samsung in the small and medium-sized AMOLED market in the next few years.

The AMOLED market is exploring low-power LTPO technology. Samsung has increased its extensive production capacity of LTPO-AMOLEDs to secure orders for high-end smartphones. BOE and other China display manufacturers with traditional LTPS technology have begun to increase shipments of LTPS-AMOLED to meet demand for mid-range smartphones produced by China smartphone brands located in the same region.

Hiroshi Hayase concluded that South Korean AMOLED manufacturers will maintain their technological advantages, while China AMOLED manufacturers will reduce the price of AMOLED by replacing the demand for TFT LCDs and will increase AMOLED shipments on mid-range smartphones. China AMOLED manufacturers still have room to increase shipments in the future.