The price rise of raw materials has forced the LED industry to collectively adjust prices, and many

On February 10, Liard officially released a product price adjustment announcement, clearly explaining the reasons for the price adjustment and specific plans. The company said that the prices of precious metal raw materials such as gold, copper, and silver have continued to rise recently, directly transmitting to the core supply chain of LED displays, resulting in a significant increase in the cost of key raw materials such as lamp beads, PCBs, and ICs. Faced with this industry's difficulties, Liard has absorbed cost increases to the maximum extent through internal optimization and efficiency improvement, but it is still difficult to fully cover the upstream price increase pressure. In order to ensure the stability of product quality and continue to provide customers with qualified and high-quality high-end products and supporting services, Liard decided to implement price adjustments for most of its LED display products starting from February 10, 2026, with the price adjustment range of 3% to 15%.

Liard's price adjustment is not an isolated case. Recently, many domestic LED display companies have followed suit and issued product price adjustment notices one after another, forming an industry-wide price adjustment trend. Among them, Zhouming Technology took the lead in initiating price adjustment on January 30, comprehensively adjusting the price of each display product line under the group, with the specific range dynamically determined based on the product category; Lamp Video clearly announced that it will increase the price of existing products by 5%~15%, the price adjustment range will be flexibly determined based on product model differences and procurement scale. The new price system will officially take effect from February 15, 2026.

In addition, Mengsituo Technology and Qiangli Jucai have also joined the price adjustment camp. Mengsituo Technology announced that starting from February 1, 2026, the prices of all LED-related products will be moderately increased again, and the increase will be controlled at 5% to 8%. Qiangli Giant Color will release the price adjustment in advance on January 13. Signal, indicating that the prices of its products will be appropriately adjusted based on factors such as the trend of market raw materials, the industry's supply and demand pattern, to alleviate the pressure on the cost side. It is worth noting that as a listed company in the LED sector, Zhouming Technology fluctuated slightly in its stock market performance on February 11. The closing price of the day was 7.86 yuan, a slight drop of 0.63%, reflecting the market's cautious response to corporate price adjustments.

This price increase trend has spread from the field of LED display terminals to the entire LED industry chain, involving upstream raw materials, midstream core devices and downstream application product companies. In addition to terminal display companies, upstream and downstream companies such as Tiandian Optoelectronics, Infit, Sanan Semiconductor, Smed, Zhaochi, Mulinsen and other upstream and downstream companies have also announced price adjustments. The price adjustment products cover LED lamp beads, PCB boards, drive power supplies, and commercial TV, lighting equipment and other categories, covering all key links in the upper, middle and lower reaches of the LED industry. Among them, San 'an Semiconductor has raised the prices of some LED products as early as the beginning of 2026, and clearly stated that it will increase the proportion of high-end LED products in the future to further improve business profitability.

Industry analysts believe that the core incentive for the collective price increase in the LED industry is the continued rise in upstream precious metals and core raw materials prices. In order to maintain normal operating profits and ensure product quality and service levels, companies have to transfer part of the cost pressure through price adjustments. However, the current competition in the LED market is becoming increasingly fierce, and product homogenization still exists. As one of the core elements of market competition, prices continue to rise may have a dual impact on industry demand. On the one hand, it will help the industry eliminate backward production capacity and optimize the industrial structure. On the other hand, it may also lead some price-sensitive downstream customers to reduce their purchases and switch to alternative products. As of now, the specific impact on market demand after the price adjustment of LED products has not yet appeared. Whether it is a positive pulling effect or a negative inhibitory effect, it is still necessary to observe the actual reaction and dynamic changes of the market for a period of time. At the same time, combined with Jibang Consulting's forecast, the price of large size panels will continue to rise in February 2026, which will further affect the pricing logic and market supply and demand pattern of LED-related terminal products.