Liard: An outstanding practitioner of the first-time economy, innovation drives change in multiple f

In the context of today's profound evolution of the economic landscape and surging waves of innovation, the primary economy, as an emerging and highly dynamic economic form, is like a bright new star. After being highlighted at the Central Economic Conference, it quickly became the focus of market attention and the core topic of heated discussion."" It is characterized by the first released products, the first launched new business formats, new models, new services, and new technologies. It not only covers the complete value chain from product research and development to display, marketing and sales transformation, but also takes innovation as its core. Driven and soul, injecting a new source of power into economic development and opening a new era chapter full of infinite possibilities and opportunities.
Liard, a leader in the global visual effects technology field for nearly 30 years, has always unswervingly adhered to the concept of innovation-driven development, like a giant ship that is sailing through the waves of science and technology. From the deep innovation exploration of display technology, to the all-round innovation construction of ecological chains, to the groundbreaking innovation breakthroughs of business models and service models, we have successfully opened up a unique and shining road to innovation and development. It has performed a wonderful chapter on the broad stage of the first-time economy and has become a well-deserved benchmark and leading pioneer in the industry.

1. High-level MIP new technology: driving the coordinated development of the industrial chain

On November 20, Liard successfully played a strong voice for innovation and development at Wuxi Lijing Factory-the first phase of a new generation of high-end MIP production line (Micro LED packaging technology) independently developed by the entire process was officially put into production.
This landmark event is like a huge stone thrown into a calm lake, arousing layers of ripples and having a profound and extensive impact and promotion on the entire LED display industry chain.
From upstream constant current chips, to self-developed control system chips, to related image processing chips, Liard's world-first high-end MiP technology and production line are like a strong link that connects the industry chain. All links are closely connected, forming a good ecological pattern of coordinated development. In the upstream semiconductor field, it has opened up a broader development world and innovation space for semiconductor chips, which is like opening a door to infinite possibilities and promoting the iterative upgrading and diversified application expansion of chip technology; In the field of equipment, it has effectively promoted the vigorous development of a large amount of transfer equipment, welding and cutting testing equipment and other related equipment manufacturing industries, promoted the continuous improvement of its technical level and continuous optimization of product performance, providing more advanced, efficient and precise equipment support for the production and manufacturing process of the entire LED display industry; In the field of display applications, it is like a powerful engine that will further promote the small-pitch LED display market scale towards higher goals. It is expected to quickly exceed the 20 billion mark, injecting strong market vitality and growth momentum into the development of the industry, allowing people to be full of expectations and longing for the widespread application of LED display technology in the future.

2. China Liard's new movie screen products: Innovating the movie viewing experience

In 2024, Liard and Huaxia Film will join hands to jointly establish Huaxia Liard Film Technology Co., Ltd. This strategic move is like a shining star, illuminating the way forward of China's film industry from content production to digital upgrading of projection equipment, and jointly committed to building a new pattern of film development.

Since the establishment of China Liard, relying on Liard Group's strong technical strength, rich product matrix and excellent brand influence, it has achieved remarkable results in the field of film projection equipment. Its Huan Ying Island LED movie screen series is like a rich treasure, achieving full size coverage from VIP cinemas to giant screens, and can meet the diverse viewing needs of cinemas of different sizes and audience groups."" What is worth looking forward to is that the world's first Micro LED 0.9-pitch movie screen will be lit up in Shijiazhuang at the end of December. This breakthrough product will undoubtedly once again lead the wave of technological innovation in the industry and bring unprecedented shocking movie viewing experience to the audience. Its ultra-high resolution, excellent color reproduction and excellent contrast ratio will make the film picture more clear, vivid and delicate, as if bringing the audience into the real scene of the film story, so that every detail can be seen, and every emotion can resonate deeply.
In addition, on November 26,2024, Huaxia Liard released HUAN the Live multi-scene application and solution of Huanying Island."" The scheme takes the full-dimensional technology integration of sound, light, screen and scene as the core innovation point, and elaborately constructs a complete ecological closed loop from content creation to scene experience. This innovative mode completely breaks the limitation of the single projection space environment of traditional cinemas and upgrades it to an interactive space combination based on projection business and skillfully combining multi-scene application mode. For example, in addition to watching movies, audiences can participate in movie-related interactive experience activities, such as immersive movie-themed exhibitions, virtual reality film clip experiences, film special effects production unveiling, etc., which greatly enriches the audience's consumption experience in cinemas. and cultural enjoyment have opened up new paths and directions for the diversified development of the film industry. The first film experience center in China Liad, which will open in Beijing at the end of December, has fully created a diversified business model for theaters. Let us wait and see the new changes and surprises it will bring to the film industry.

3. Jingdong MALL's first store economy: Building a new circle of quality life

Dating back to September 30, 2021, the first national store of Jingdong MALL jointly built by Liard and Jingdong Qiangqiang opened grandly in Xi'an, like a new commercial star rising brightly in the sky of the ancient city of Xi'an.
As a brand-new brand owned by Jingdong, Jingdong MALL is an innovative evolution and comprehensive upgrade of Jingdong Electric's Super Experience Store. With its unique charm, it has become a full-scene comprehensive consumption-themed shopping center that can shop, play, buy and experience., bringing consumers an unprecedented new paradigm of one-stop shopping and consumption experience.
In the past three years, Liard and Jingdong have worked together. Like two tacit partners, they have successfully built more than 10 Jingdong MALL companies nationwide. These Jingdong MALL are like pearls scattered in every corner of the motherland, jointly building a Jingdong MALL quality life circle with cutting-edge technological experience and smart life products as the core."" In this quality life circle, consumers can not only experience the convenience and fun brought by various advanced technology products, such as smart home systems, virtual reality devices, smart wearable products, etc., but also enjoy professional pre-sales consultation, Intimate after-sales service and a variety of offline experience activities. Whether they are young consumers who pursue fashion technology or home users who focus on quality life, they can find products and services that meet their needs here, truly realizing a one-stop and complete quality life solution and promoting consumption upgrades and business Innovation and development has set a benchmark.

4. Display technology empowers cultural and creative industries: Light up the light of creativity

LED smart display products have extremely wide application scenarios because of their unique charm and excellent performance.
In the cultural and creative industry, a field full of infinite creativity and passion, especially in radio and television, exhibitions, stage performances and other scenes, LED display technology has shown huge market potential and unique value.
(Beijing) Performing Arts Culture, a subsidiary of Liard Group, is one of the pioneers in introducing LED display technology into the field of stage performing arts in China. As a leading company in applying advanced display technology to cultural and creative industries, it has always adhered to the forefront of innovation for many years. Relying on its innovative LED display technology and rich and diverse products, the company is like a creative wizard, widely empowering TV programs, large-scale events, exhibitions, and various stage performances such as dramas, dramas, and musicals.
Looking back on history, Liard has left a strong mark in many major cultural activities. On the stage of "The Great Journey", the 10000m² screen created by Liard amazes the audience. Its grand scale and shocking visual effects add unparalleled brilliance to this grand performance and make the audience feel as if they are there. Feel the magnificent history; In international sports events such as the Olympics, Winter Olympics and Universiade, Liard, as a double Olympic company, uses its superb display technology to bring you to relive Chinese romance. Whether it is the beautiful light and shadow display at the opening ceremony or the clear and accurate presentation of event information in the competition venue, it is inseparable from the strong support of Liard's LED display technology;" In the long history of CCTV Spring Festival Gala of more than 40 years, Liard has been accompanied for 25 years, using its stable and reliable display products to present one wonderful visual feast after another to Chinese people around the world, becoming an indispensable stage behind the Spring Festival Gala. The indispensable power of science and technology." On the theater stage, Liard's performing arts culture also helps create an excellent audio-visual feast. For example, in the grand premiere of the musical drama "Called Dunhuang" starring Zhang Yixing in Beijing, the LED display background was perfectly integrated with the actors 'wonderful performances, creating a dreamy stage atmosphere, allowing the audience to immerse themselves in the ocean of art.

5. Multi-form innovation in cultural and tourism night tours: Stimulating new consumption potential

Liard Group has far-sighted vision and clearly put forward the grand goal of comprehensively promoting the innovative business format of cultural tourism night tour business in its development strategy.
The initial economy aims to deeply activate new consumption potential, and the Liard cultural tourism night tour sector is like a magical key. Through innovative cultural tourism formats, unique operation models and considerate and thoughtful service models, it is like providing scenic spots, commercial districts and other business formats. It has injected a new source of vitality and charm, greatly enhanced the tourist experience, and effectively promoted consumption growth and regional economic development, and became a new engine and new highlight of regional economic development.
In the old city renovation project, taking the No. 1 Peak of Nanyue and Huiyanfeng Tourist District in Hengyang, Hunan Province as an example, Liade Lifeng Culture serves as the general planning, general contracting and operation (EPC +) of the project.