TCL Commercial Niu Hailong: TCL Commercial is one of TCL's second growth curves

Thanks to the deep integration of display technology and emerging industries such as artificial intelligence, 5G communications, and the Internet of Things, the commercial display (commercial display) industry has developed rapidly in recent years, and ubiquitous new display applications are meeting the needs of users in different industries.

China Commercial Display Industry Full Scene Application Development Report (2022) pointed out that my country's commercial display industry has entered a cycle of rapid development. Among them, the shipped area of commercial display products will have a compound growth rate of more than 25% in the future, which is much higher than the average growth rate of the display industry of 8%. According to the forecast given in this report, in 2023, my country's commercial display market will account for 7%, and based on output value, the proportion is expected to exceed 10%. By 2026, the market size of my country's typical commercial display products will exceed 220 billion yuan, with a compound annual growth rate of 17%.

On the other hand, with the acceleration of digital transformation in many industries, more and more companies are beginning to favor intelligent products, and commercial display products, as intelligent display terminals, are also playing an important role in more and more companies. This has brought huge opportunities to my country's display companies. On March 16, as the leader of domestic display companies,TCL Commercial, which is mainly engaged in B-terminal business, held the 2023 Partner Summit and New Product Launch Conference in Huizhou, releasing four new products in the field of smart displays, launching the adjustment of epidemic policies. After that, the first shot to activate market growth.

In an interview with Nandu Bay Financial Society, Niu Hailong, general manager of TCL's Commercial Business Department, talked about the opportunities brought by the rapid development of the commercial display industry. He said that digitalization and intelligence are an inevitable trend in the current era, and TCL also lists TCL commercial use as one of the important industrial layouts. In his view,TCL Commercial will be one of TCL's second growth curves, shouldering the historical mission of building TCL Industrial's To B and To G channels.

At the same time, Niu Hailong also talked about the advantages of TCL in developing commercial display tracks. He said that TCL commercial has obvious advantages in technology, services and supply chain.

In terms of technology, TCL Commercial is backed by the TCL platform, has strong technical research and development capabilities and resources, and has made a comprehensive layout in the fields of advanced interaction, display, health and environmental protection, industrial design and other fields. For example, in the interactive field,TCL Commercial is actively deploying flat infrared, G-sensor capacitor, P-CAP, In cell touch, Touch On POL and laser touch technologies, which will bring qualitative leaps to the user experience in the future. In terms of display,TCL Commercial pursues the ultimate in zero-fit technology, resolution, high refresh rate and color gamut to cope with scenes requiring high image quality, such as medical special displays and high-end exhibition displays.

In terms of manufacturing,TCL Commercial has internationally advanced flexible manufacturing capabilities for 2B businesses. In 2022, TCL will commercially put into production the world's most advanced M5 production line, with the highest IFPD flexible manufacturing capabilities in the industry. The Southeast Asian factory will be put into operation in 2023. After that,TCL Commercial will have an annual production capacity of 1.5 million units, which is equivalent to nearly one-third of the global market share.

In terms of the industrial chain, relying on CSOT,TCL Commercial can build full size, all categories, and all forms of screen resources and leading cost advantages. TCL Commercial has been engaged in technical collaboration and joint research and development with China Star all year round, taking the lead in breaking through and applying advanced display technologies in the industry.

In terms of services, Niu Hailong mentioned that the construction of the service system is an important part of the entire transaction chain. In 2023,TCL Commercial will rely on the very home-to-home To C service network to improve the 2B business integrated service system, so that outlets have dedicated personnel and dedicated personnel have Professional capabilities to comprehensively support channel business.

It can be seen that TCL's advantages in the commercial display field are very obvious. Moreover, compared with the fluctuations in the color TV To C market, Shangxian products have become a long-term and stable large-scale market that brings huge dividends.

The chairman of Aowei Cloud Network (AVC) also expressed his optimism about the commercial display market. In his view, by 2028 - 2030, the commercial display market is expected to surpass color TVs and become the largest main market in the domestic display industry. This also confirms Niu Hailong's point of view: In the long run, I think the development trend of the Shangxian industry is still optimistic. quot;

Of course, this is just a future development expectation. In the field of commercial displays,TCL focuses more on the present. After three years of epidemic impact, all walks of life are recovering. At this time point, the government issued the "Overall Layout Plan for Digital China Construction" in 2023, which will continue to implement industry digitalization and infrastructure construction policies, which are also commercial display development opportunities.

In Niu Hailong's view, with the release of the "Overall Layout Plan for the Construction of Digital China", the government will lead the high-quality development of all walks of life in the future, and intelligent and digital transformation in the government, finance, and medical fields will enter the deep water area. Relevant requirements have been clearly put forward in national top-level designs such as the 14th National Strategic Plan. From the perspective of various industries, small and medium-sized enterprises may face some difficulties in the short term, but the demand for the financial and medical industries, which are related to the national economy and people's livelihood, will be the first to recover.

TCL Commercial will also push its smart display business into the sinking market with the promotion of the digital economy. In 2022, TCL's commercial revenue will reach 700 million yuan, a year-on-year increase of 200%. As the smart display business continues to sink, there is a great opportunity for a business explosion in 2023.

We can see that smart commercial display products are becoming more and more popular. Judging from the data of the past few years, smart commercial display products have achieved significant growth in various fields around the world and have continued to this day. This has also brought opportunities to many brands entering the Shangxian industry.

Faced with such opportunities, there will inevitably be sufficient competition between different types of brands. TCL's advantages in raw materials, manufacturing, and brand will be a major boost to the future development of TCL's commercial industry. In fact, so far,TCL Commercial has launched a number of commercial display products such as smart interactive tablets, smart education tablets, and ultra-high-definition LCD splicing screens, which have won unanimous praise from users.

I believe that as TCL creates higher quality and more competitive display products, TCL will inevitably become more competitive in the commercial display field in the future.