TCL China Star Global Display Ecology Conference: Lighting up the new future of display technology

At a time when the wave of technology is surging, display technology is undergoing unprecedented changes and breakthroughs. On November 16, the 2024 TCL China Star Global Display Ecology Conference (DTC 2024) was grandly held. This event is like a bright star, shining with a unique light in the vast starry sky of the display industry, comprehensively and in-depth display of TCL China Star's outstanding achievements and grand blueprint in cutting-edge display solutions, ecological construction and global strategic layout.

1. Micro LED car screen: a flexible display of technical strength
TCL Huaxing showcased a number of eye-catching Micro LED car screens at this conference. Among them, the 10.25 Micro LED PHUD brings a new visual experience dimension to the in-vehicle display field with its unique display charm; the 6.79 Micro LED floating wizard display is like a smart technology wizard, creating a fantasy in the interior space of the car. And a highly technological atmosphere; the 6.79 High-brightness Micro LED exterior intelligent interactive display, relying on its perfect integration of high brightness and intelligent interactive functions, demonstrates TCL Huaxing's profound accumulation and innovative breakthroughs in in-vehicle Micro LED technology.""" The appearance of these car screen products not only demonstrates TCL Caxing's leading position in the application of Micro LED technology in the car field, but also outlines the infinitely possible development outline of the intelligent and personalized interior and exterior display design of cars in the future.
2. Pilot pilot line start-up and joint venture projects: far-reaching planning for industrial layout
According to the understanding of 52DP, Yan Xiaolin, chief technology officer of TCL Technology, disclosed a piece of heavy news at the conference: the Micro-LED pilot test line will be officially launched next month. This news has undoubtedly injected a shot in the arm into the entire display industry, indicating that TCL China Star is about to take a more solid and critical step in the industrialization of Micro-LED technology. At the same time, public information shows that Xinying Display was established in December 2020 and was jointly established by TCL Huaxing Optoelectronics and Quanzhou San 'an, with a total investment of 300 million yuan. The joint venture project is committed to the research and development of new semiconductor display technology and the industrialization of Micro-LED display projects. Its strategic layout is like a carefully woven network, covering the entire chain from technology research and development to industrialization, providing TCL China Star with The long-term development of the Micro-LED field has laid a very solid foundation and is expected to promote collaborative innovation and upgrading development of the entire display industry chain in the future.

3. High color gamut DC eye protection Mini LED COB car screen: A comfortable revolution in visual experience
The world's first 15.6 high-color gamut DC eye-protection Mini LED COB car screen launched by TCL Huaxing became a highlight of the conference." This car screen innovatively uses DC dimming technology, which is in sharp contrast to the traditional PWM dimming method. In the on-site observation of the 52DP of Zhiping.com, it can be clearly seen through the professional mode of mobile phone photography that the new product has no picture jitter or stroboscopic phenomenon during the display process. This significant advantage is like a comfort revolution in visual experience, effectively reducing the visual fatigue caused by users when watching the in-vehicle screen for a long time, bringing a more comfortable and healthy viewing experience to passengers in the car, and redefining the in-vehicle display. The quality standards further reflect TCL Huaxing's high importance and deep concern for users 'visual health during the research and development of in-vehicle display technology.
4. Mass production of printed OLED and display of diversified products: fruitful results of technological innovation
At this conference, TCL China Star officially announced the mass production of printed OLED. This milestone achievement marks that TCL China Star has finally ushered in the harvest season after years of deep cultivation in the field of printed OLED technology. At the same time, a variety of related products such as printed OLEDs and LCDs were also displayed at the conference site, which was a dazzling array of products. Among them, Yunxi's laptop screen (14), the world's highest brightness printed QD-EL laptop screen (14), brings extreme visual enjoyment to notebook users with its high brightness, high resolution and excellent color performance; Yunxi's special display screen-TCL Huaxing's first mass-produced printed OLED 4K professional display (21.6) demonstrates excellent image quality and accurate color reproduction capabilities in the field of professional display, meeting professionals 'strict requirements for image and video editing and other work; Zhenzhi mobile screen-the world's lowest driving power consumption OLED display (6.36), with its low power consumption characteristics, effectively extends the battery life of the mobile phone and brings a more convenient and lasting experience to smartphone users; Star TV screen-the world's highest LCD WHVA display (85), has elevated the family movie-viewing experience to a new level with its ultra-high quality level."""" In addition, the 150-inch splicing screen with a mixed display of LCD and Mini LED on display on site-the MLCD interstellar screen also attracted the attention of many viewers. This product successfully exceeded the current size limit of LCD and can achieve 1N, NN infinite splicing, providing more flexible and shocking display solutions for large-scale commercial displays, monitoring command centers and other application scenarios.
5. Brand transformation and value proposition: Leading the new direction of industry development

This conference not only comprehensively demonstrated TCL China Star's outstanding achievements in display technology and products, but also deeply demonstrated its determination and remarkable results to transform from a panel manufacturer to a scene-based display solution provider."""" Li Dongsheng, founder and chairman of TCL, said at the conference: The newly released mass production technology and technology brand by TCL China Star is not only an important milestone on the road of technological innovation, but also an important step in expanding display technology to application scenarios and industrial ecology." quot; This statement profoundly reveals the strategic transformation thinking of TCL CSOT in the current competitive market environment, that is, it is no longer limited to the manufacturing of panels, but pays more attention to the deep integration of display technology with various application scenarios to build a A complete industrial ecosystem.
In his opening speech, Wang Cheng, chief operating officer of TCL Technology Group, also emphasized the opportunities and challenges faced by the semiconductor display industry in the current complex and ever-changing international situation and rapidly developing technological environment. He pointed out that TCL China Star has always been driven by innovation and continuously improved its relative competitiveness, and said that TCL China Star will work together with its partners to inject new vitality and momentum into the semiconductor display industry in China and even the world.""
In the subsequent keynote speech session, Zhao Jun, senior vice president of TCL Technology and CEO of TCL China Star, used the wave of China's intelligent manufacturing and Black Wukong games as the entry point to discuss in depth the future development trend of display technology and the concrete standards for a good screen."" He put forward a new value proposition: TCL China Star is committed to providing excellent quality products and redefines the meaning of display through a more pleasant display experience, more trustworthy visual health, and more sustainable green and low-carbon. In terms of a more pleasant display experience, TCL China Star will deeply explore users 'needs for the best display in different scenarios, carefully adjust contrast, brightness, viewing angle, reflection and other parameters to achieve the optimal solution for the comprehensive experience and create a perfect visual world for users; In terms of more trustworthy visual health, TCL Caxing will conduct in-depth research on the physiological mechanism of the human eye, closely integrate display technology with visual health, and build an eye protection system that is comfortable, healthy, safe and friendly, so that every user can enjoy the wonderful display content with confidence; In terms of more sustainable green and low-carbon, TCL China Star will start from multiple dimensions such as supply chain carbon reduction, organizational carbon reduction and product carbon reduction, and actively cooperate with suppliers to build a green, circular and low-carbon supply chain ecosystem, vigorously promote the application of renewable energy such as photovoltaics, is committed to the development of more energy-saving products, and plans to achieve the extremely low energy consumption goal of electricity per seven days in TV products. Through continuous technological innovation and product optimization, we will lead the entire industry to develop in a greener and sustainable direction.""""""""

In addition, Liu Xiaolan, Vice President of TCL China Star, officially released a new advanced display technology brand-APEX (Chinese name Zhentu) at the conference."" She shared the origin of APEX's brand: In this era of ubiquitous displays and screens, complex parameters and technical cognitive barriers have become the main factors troubling users to choose display panels. Therefore, after 15 years of accumulation and development, TCL China Star launched the APEX brand based on in-depth exploration and pursuit of the nature of display, aiming to simplify and reduce users 'technical cognitive barriers and product selection costs. APEX's brand slogan is: Extreme Insight PACE TO APEX, which is committed to creating the ultimate product experience with world-leading technology, through a more pleasant display experience, more trustworthy visual health, more sustainable green and low-carbon, and a more infinite future imagination., provide high-quality visual and sensory enjoyment to consumers around the world."" Relying on core display technologies such as HVA, HFS, IJP OLED, FMM OLED, MLCD, and MLED, as well as the use of environmentally friendly materials and energy-saving technologies, TCL Huaxing's screen display products can present high contrast, high color gamut, high refresh, ultra-high definition and multimodal extreme display effects, while having the visual health characteristics of low blue light, low reflection, no stroboscopic, and natural light, as well as the green technology experience of high penetration, low power consumption, ultra-broadband, integrated, green materials, and through the use of AI